MTV, VH1 & CMT Special, 'ReAct Now: Music & Relief' to Air Saturday, September 10 from 8pm-11pm ET/PT
September 02 2005 - 6:58PM
PR Newswire (US)
Additional Artists Join this Multi-Genre, Multi-Platform Special
Including The Rolling Stones, Neil Young, Kanye West, Sheryl Crow,
Paul McCartney, Alan Jackson, 3 Doors Down, Kelly Clarkson, Brian
Wilson, Melissa Etheridge, The Neville Brothers, Trent Reznor, Cash
Money's Baby and Lil' Wayne and more SANTA MONICA, Calif., Sept. 2
/PRNewswire/ -- MTV, VH1, and CMT announced more artists set to
take part in an ongoing Hurricane Katrina relief campaign which
launches Saturday, September 10th from 8-11pm ET/PT with "ReAct
Now: Music & Relief," a multi-artist, multi-genre,
multi-platform special set to air commercial free and
simultaneously across all the music networks including: MTV, VH1,
CMT, MTV2, VH1 Classic, mtvU, and MTV Overdrive & VSpot, MTV
& VH1's broadband video services. The special will seek to
raise much needed funds for The American Red Cross, The Salvation
Army, America's Second Harvest and similar organizations as they
continue their relief efforts in the devastating wake of Hurricane
Katrina. The campaign will also seek to activate the diverse
audiences across MTV, VH1, and CMT to drive volunteerism,
donations, and general awareness. A wide array of artists will
appear in the special including: The Rolling Stones, Neil Young,
Kanye West, Sheryl Crow, Paul McCartney, Alan Jackson, 3 Doors
Down, Kelly Clarkson, Brian Wilson, Lynyrd Skynyrd, Kid Rock,
Melissa Etheridge, The Neville Brothers, Trent Reznor, Cash Money's
Baby and Lil' Wayne, Motley Crue, Simple Plan, Dashboard
Confessional, Goo Goo Dolls, Staind, Good Charlotte, Audioslave,
Common, John Mayer, Marc Broussard, Maroon 5, The Radiators, and
more. They join previously announced artists: Ludacris, Green Day,
Usher, Alicia Keys, John Mellencamp, Dave Matthews Band, Rob
Thomas, David Banner, Linkin Park's Chester Bennington. The live
programming block from 8-11pm ET/PT will emanate from New York, Los
Angeles, Nashville, and Atlanta, and will feature a combination of
live and taped performances and messages from artists. Additional
details will be announced in the coming days. "Since we announced
this campaign, there has been an incredible outpouring of support
from the music and entertainment community who want to lend their
voices, performances or messages of hope to those in need," said
Van Toffler, President MTV Networks Music Group. "The affected area
hit hard by Hurricane Katrina shares a rich musical and cultural
heritage, so it's all the more meaningful that we try to support
these massive relief efforts through music and encouraging our
audiences to help any way they can." Starting earlier this week,
all the CMT, VH1, and MTV platforms have begun awareness campaigns
to provide information to viewers on how to get involved and
participate in the relief efforts. Viewers and users will continue
to be directed to web sites and numbers where they can make
donations of money, clothing, equipment, and anything else that may
help the affected areas. Each of the respective news departments
for MTV, VH1, and CMT are also covering and filing reports from the
devastated areas. MTV News is planning a special that will also air
on Saturday, September 10th, directly preceding "ReAct Now" on MTV.
The American Red Cross is asking people to help by making an online
contribution to the Disaster Relief Fund at
http://www.redcross.org/ or by calling 1-800-HELP-NOW to donate,
signing up with a local chapter to volunteer or making a blood
donation. The Salvation Army is currently providing services to
storm victims and first responders in the Gulf Coast states. A $100
donation to The Salvation Army will feed a family of four for two
days, provide two cases of drinking water and one household
clean-up kit, containing brooms, mops, buckets, and cleaning
supplies. A contribution can be made online at
http://www.salvationarmyusa.org/, or by calling 1-800-SAL-ARMY.
America's Second Harvest -- The Nation's Food Bank Network is in
need of food and funds to respond to Hurricane Katrina in states
impacted by the disaster including Louisiana, Alabama, Mississippi
and Florida. America's Second Harvest national Network of food
banks and food-rescue organizations have moved into disaster
response mode to help sister food banks directly impacted by the
wrath of the ferocious storm. MTV Networks, a division of Viacom
International Inc. (NYSE:VIANYSE:VIA.B), owns and operates the
following television programming services - MTV: MUSIC TELEVISION,
MTV2, mtvU, VHI, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV
LAND, SPIKE TV, CMT, NOGGIN, MTV INTERNATIONAL and THE DIGITAL
SUITE FROM MTV NETWORKS, a package of 12 digital services, all of
which are trademarks of MTV Networks. MTV Networks also has
licensing agreements, joint ventures, and syndication deals whereby
all of its programming services can be seen worldwide. DATASOURCE:
MTV CONTACT: Jeannie Kedas of MTVN Music Group, +1-212-846-4629, ;
or Ariana Urbont, +1-310-752-8079, , or Janine Iamunno,
+1-212-846-6992, , both of MTV; or Brett Henne of VH1, +1-212-846-
6752, ; or Lisa Chader, +1-615-335-8405, , or Cindy McLean,
+1-615-335-8404, , both of CMT Web site: http://www.mtv.com/
http://www.redcross.org/ http://www.salvationarmyusa.org/
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