Broadway’s bright lights return: Prudential supports New York City’s cultural and economic rebound
September 16 2021 - 9:14AM
Business Wire
Company leads sponsorship of Curtain Up! event
in Times Square and donates $100K to Black Theatre Coalition and
The Actors Fund; launches free financial wellness hub
Prudential Financial, Inc. (NYSE: PRU), is proud to help spark
the comeback of a cultural and economic engine behind New York and
reopen Broadway to the world. A rock of support for the artists of
the Broadway community, the company is the title sponsor of Curtain
Up!, a three-day outdoor celebration of the return and
revitalization of Broadway theater.
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Prudential is the title sponsor of
Curtain Up!, a three-day outdoor celebration of the return and
revitalization of Broadway theater. (Photo: Business Wire)
Prudential also announces a $100,000 donation to Black Theatre
Coalition and The Actors Fund, and the launch of
Prudential.com/YourRock, a free financial wellness digital hub to
help reignite Broadway’s recovery following an 18-month shutdown
during the pandemic.
A cultural mainstay, Broadway is a powerful economic driver
fueling New York’s economy. As one of New York City’s largest
industries, the cultural sector employed nearly 293,000 workers and
generated $110 billion in economic activity prior to the pandemic.
As coronavirus restrictions lift, the intersection of financial and
overall well-being remains at the forefront for many. According to
a new poll commissioned by Prudential, 2 in 3 Americans say that
arts, entertainment, and cultural events positively impact their
mental health (68%) and overall well-being (66%), and the quality
of life in communities (64%). At the same time, Americans consider
their financial security (92%) equally important to their mental
(93%) and physical health (92%) when it comes to overall
well-being.
“Broadway theaters have long been a cultural and financial
backbone to New York City,” said Susan Somersille Johnson,
Prudential’s chief marketing officer. “As the bright lights restart
this economic engine, Prudential is proud to be an unwavering rock
of financial support for the Broadway community, bringing the magic
of the arts to people at a time when we need it most, rising even
stronger than before.”
Some 84% of Americans say companies play an important role in
stimulating local economies as the pandemic recedes, according to
the survey. Prudential’s financial wellness digital center provides
theater community members with access to tools and information to
manage day-to-day expenses, savings and investments, and to plan
for the future. The grant to Black Theatre Coalition and The Actors
Fund will help drive employment opportunities and well-being for
performing arts and entertainment professionals, underscoring the
company’s standing commitment to local communities.
“We are excited for this partnership with Prudential and about
the transformation of the American theater as we realize our
mission to remove the ‘illusion of inclusion’ by building a
sustainable, ethical roadmap that will increase employment
opportunities for Black theater professionals,” says T. Oliver
Reid, founder and artistic director of Black Theatre Coalition.
“The Actors Fund is grateful for Prudential’s commitment to
helping the performing arts community as live performances, TV and
film shoots, dance productions and more resume,” says Joe
Benincasa, president and CEO of The Actors Fund. “We know the
pandemic will present many challenges for months and years to come,
and we’re here to be the entertainment community’s safety net.”
In partnership with Prudential, the Curtain Up! event created by
Playbill, the Broadway League, and Times Square Alliance will be
held Friday, Sept. 17, through Sunday, Sept. 19, in the heart of
Times Square and broadcast online for all to access. Broadway fans
will enjoy free live performances spotlighting marquee talent in
their return and new Broadway productions, concerts, and
interactive experiences. The partnership will continue for the next
12 months with ongoing activations and ticket giveaways across the
country.
About Prudential Financial, Inc.
Prudential Financial, Inc. (NYSE: PRU), a global financial
services leader and premier active global investment manager with
more than $1.5 trillion in assets under management as of June 30,
2021, has operations in the United States, Asia, Europe, and Latin
America. Prudential’s diverse and talented employees help to make
lives better by creating financial opportunity for more people.
Prudential’s iconic Rock symbol has stood for strength, stability,
expertise and innovation for more than a century. For more
information, please visit news.prudential.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20210916005505/en/
MEDIA: Rebecca Rickert, 973-943-6679
rebecca.rickert@prudential.com
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