Malaysia Airlines Advances Digital Transformation Strategy with PROS
July 08 2020 - 9:00AM
Business Wire
PROS Revenue Management Advantage Delivers
Accurate Demand Forecasting and Optimizes Network Revenue Strategy,
Driving Growth for the Flag Carrier
PROS® (NYSE: PRO), a provider of AI-powered solutions that
optimize selling in the digital economy, today announced Malaysia
Airlines has implemented PROS Revenue Management Advantage (RM
Advantage) as part of its revenue management transformation
strategy. The next-generation system from PROS will enable Malaysia
Airlines to deliver optimized offers in an ever-changing
marketplace.
The national carrier of Malaysia serves 58 global and domestic
markets. With a focus on Southeast Asia, Malaysia Airlines has
opened more of Malaysia’s destinations than any other airline while
delivering a world-class customer experience. But intense
competition among both low-cost and full-service carriers coupled
with a price-sensitive population make operating in this region
particularly challenging.
“We operate in a tough environment where yields are always
pressing downward,” said Izham Ismail, Group Chief Executive
Officer at Malaysia Airlines. “With PROS RM Advantage, we expect to
continue making remarkable improvements in our performance despite
the challenges of overcapacity and notoriously thin margins,
further strengthening our commitment to digital transformation
strategies to meet passenger needs while attaining our growth
goals.”
“Malaysia Airlines’ strategy to continually drive greater
innovation and market leadership demands a world-class solution
that can optimize network revenue critical to its business,” said
Benson Yuen, PROS President, Travel. “RM Advantage provides the
framework that meets Malaysia Airlines’ needs today and can easily
scale as its business continues to evolve. We are proud of our
long-standing partnership with Malaysia Airlines and look forward
to continued collaboration in the future.”
RM Advantage, an edition of PROS Revenue Management, features
the latest in technology and revenue management best practices and
workflows. As a SaaS-based solution, RM Advantage is scalable and
allows airlines to transition smoothly from one PROS edition to the
next as its business grows. It features AI-based forecasting and
optimization designed to deliver the optimal price, even in the
most volatile of markets.
“The relationship we have with PROS is very strategic,” said
Dersenish Aresandiran, Global Head of Revenue Management at
Malaysia Airlines. “Working with PROS, we now leverage the most
innovative science and best practices into our revenue management
approach, which has delivered measurable improvements to yield
performance, enabling us to remain highly competitive within a
complex marketplace.”
For more information on PROS Airline Solutions, visit
http://www.pros.com/prosair.
About PROS
PROS Holdings, Inc. (NYSE: PRO) provides AI-powered solutions
that optimize selling in the digital economy. PROS solutions make
it possible for companies to price, configure and sell their
products and services in an omnichannel environment with speed,
precision and consistency. Our customers, who are leaders in their
markets, benefit from decades of data science expertise infused
into our industry solutions.
Forward-looking Statements
This press release contains forward-looking statements,
including statements about the functionality and benefits of
AI-powered solutions to organizations generally as well as the
functionality and benefits of PROS software products. The
forward-looking statements contained in this press release are
based upon PROS historical experience with AI-powered solutions and
its current expectations of the benefits of AI-powered solutions
for organizations that implement and utilize such software. Factors
that could cause actual results to differ materially from those
described herein include the addressability of an organization’s
AI-powered solution needs, the risks associated with PROS
developing and enhancing products with the functionality necessary
to deliver the stated results and the risks associated with the
complex implementation and maintenance of AI-powered solutions such
as PROS software products. Additional information relating to the
uncertainty affecting the PROS business is contained in PROS
filings with the Securities and Exchange Commission. These
forward-looking statements represent PROS expectations as of the
date of this press release. Subsequent events may cause these
expectations to change, and PROS disclaims any obligations to
update or alter these forward-looking statements in the future
whether as a result of new information, future events or
otherwise.
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version on businesswire.com: https://www.businesswire.com/news/home/20200708005157/en/
Amanda Parrish aparrish@pros.com 832.924.4731
Pros (NYSE:PRO)
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