CINCINNATI, Sept. 25, 2019 /PRNewswire/ -- Today,
Procter & Gamble (NYSE:PG) announced it has been
recognized as a 2019 Safer Choice Partner of the Year by the
Environmental Protection Agency (EPA). The award recognizes
selected products in P&G's Home Made Simple™ product
portfolio for outstanding achievement in the design, manufacture,
selection and use of its dish, fabric and surface cleaning products
developed in accordance with EPA Safer Choice criteria.
"Today's consumers demand high-quality products that are safe
for their families and the environment," said Shailesh Jejurikar, CEO of P&G Fabric &
Home Care. "We are honored to be recognized as an EPA Safer Choice
Partner, providing consumers with irresistibly superior household
cleaning products that are safe and deliver the cleaning consumers
expect from P&G's trusted and well-known brands."
In 2018, P&G began close collaboration with the EPA Safer
Choice team to ensure all Home Made Simple formula ingredient
selections and packaging designs met the criteria of the Safer
Choice Standard.
To qualify for the Safer Choice label, a product must meet EPA's
Safer Choice Standard, which includes stringent human and
environmental health criteria. The Safer Choice program currently
partners with about 500 formulator-manufacturer partners who make
more than 2,000 Safer Choice-certified products for both retail and
institutional customers.
Designed with over 15 years of consumer research, the Home Made
Simple portfolio has been crafted specially for consumers seeking a
more natural approach to everyday household cleaning. All the
bottles are 100% recyclable and the laundry detergent bottles are
made from 25% or more post-consumer recycled plastic.
Blended with plant-based ingredients that are effective, the
Home Made Simple product line has everything you need to get the
job done and nothing that you don't. The laundry detergent has been
formulated to fights stains, even in cold water, yet is gentle on
skin. Free of gluten, parabens, phthalates, phosphates and dyes,
the collection gently cleans for homes and is available in three
refreshing scents: Rosemary, Lavender and Lemon.
More information on the 2019 Safer Choice Partner of the Year
award winners can be found at
www.epa.gov/saferchoice/safer-choice-partner-year-awards.
For more information about the Home Made Simple collection,
visit www.homemadesimple.com
About Home Made Simple
Home Made Simple got its start 15 years ago with the mission of
helping families create homes they love to live in. Home Made
Simple was first invited into the homes of consumers through an
email newsletter filled with DIY tips and recipes and then through
TV with the series, Home Made Simple on OWN. Home Made Simple
further expanded in 2019 and crafted a line of naturally inspired
cleaning products, blended with plant-based ingredients that get
the job done. More information can be found by
visiting www.homemadesimple.com.
About P&G
The Procter & Gamble Company serves
nearly five billion people around the world with its brands. The
Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®,
Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®,
Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®,
Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in
approximately 70 countries worldwide. Please
visit http://www.pg.com for the latest news and in-depth
information about P&G and its brands.
Media Contact
Will
Hennessey
Account Executive, FINN Partners
PG@finnpartners.com
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SOURCE Procter & Gamble