Publishers Clearing House Announces Collaboration with Moat to Measure Video and Display Traffic Across PCH Web Properties
June 18 2020 - 10:00AM
Publishers Clearing House (PCH), a leading digital
entertainment and commerce destination for millions of U.S.
consumers, today announced a new strategic initiative with Moat by
Oracle Data Cloud, a leader in real-time attention analytics. The
agreement will provide Publishers Clearing House with third-party
traffic measurement solutions to better assess inventory quality,
as well as quantify audience behavior and media consumption across
desktop and mobile devices.
As an entertainment destination for millions of people, with
significant adoption in America’s Heartland, PCH is focused on
maximizing consumer engagement, which continues to rise. Initial
reporting from Moat shows that invalid traffic (IVT) rates for PCH
web traffic is 70% below typical industry rates, or benchmarks.
This validates the massive engagement from loyal users of PCH’s
free-to-play and chance-to-win entertainment properties. Moat will
also provide completion rates for video and viewability among other
important metrics for advertisers.
“Advertisers are often surprised to learn that PCH can offer
them such high performing inventory at a scale that reaches a large
and highly engaged audience. The collaboration with Moat provides
ongoing analysis that essentially validates the engagement we see
on PCH.com. This is something that will help enlighten advertisers
who are looking to grow with us,” said Steve Bagdasarian, AVP &
GM, Media & Monetization for PCH.
“The foundation to any successful campaign is the assurance that
your advertising dollars are well-spent, fraud-free, and viewable,”
said Mark Kopera, Head of Product for Moat, Oracle Data Cloud.
“As a source that the industry trusts, we are delighted to work
with PCH and their commitment to high-quality consumer advertising,
to deliver these guarantees to their customers, giving them the
tools to know that their ads are seen by real customers and have
the intended impact.” About Publishers Clearing
House Publishers Clearing House is a leading
entertainment, commerce, and marketing company that has put
consumer engagement and loyalty at the center of its client
solutions for more than 60 years. The company is famous for its
Prize Patrol which surprises winners on their doorsteps while TV
cameras are rolling with oversized checks in amounts ranging from
$1,000.00 to big “Win Forever” prizes valued at more than
$10,000,000. PCH reaches more than 70% of all U.S. households and
is one of the only premium digital publishers to combine
first-party user data with purchase data to help marketers and
brands connect directly with their precise audiences. PCH’s
headquarters is in Jericho, NY with additional offices in Portland
(ME), Boston, and New York City. Learn more at media.pch.com.
About OracleThe Oracle Cloud offers a complete
suite of integrated applications for Sales, Service, Marketing,
Human Resources, Finance, Supply Chain and Manufacturing, plus
Highly Automated and Secure Generation 2 Infrastructure featuring
the Oracle Autonomous Database. For more information about Oracle
(NYSE: ORCL), please visit us at www.oracle.com. About
Oracle Data Cloud Oracle Data Cloud helps marketers use
data to capture consumer attention and drive results. Used by 199
of AdAge's 200 largest advertisers, our Audience, Context and
Measurement solutions extend across the top media platforms and a
global footprint of more than 100 countries. We give marketers the
data and tools needed for every stage of the marketing journey,
from audience planning to pre-bid brand safety, contextual
relevance, viewability confirmation, fraud protection, and ROI
measurement. Oracle Data Cloud combines the leading technologies
and talent from Oracle's acquisitions of AddThis, BlueKai,
Crosswise, Datalogix, Grapeshot, and Moat.
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Media Contact Michael Tilus Broadsheet
Communications for Publishers Clearing House
michael@broadsheetcomms.com
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