LAS VEGAS, March 19, 2019 /PRNewswire/ -- MODERN CUSTOMER
EXPERIENCE -- To help marketers create irresistible
connected customer experiences, Oracle today unveiled new
data-driven features for Oracle Marketing Cloud. The innovations
leverage rich behavioral insights from across channels to ensure
every customer has a truly personalized experience.
"Our daily lives now consist of hundreds of micro-moments that
are constantly reshaping our expectations, and this is forcing
marketers to rethink traditional approaches to audience
segmentation, targeting, and customer journey planning," said
Shashi Seth, senior vice president,
Oracle Marketing Cloud. "The latest innovations within the Oracle
Marketing Cloud address this challenge by helping marketers take
advantage of real-time, contextual customer data to deliver a
seamless and hyper-personalized experience every time they interact
with customers."
Oracle Marketing Cloud enables marketers to build deeper, more
profitable customer relationships by eliminating data silos and
providing real-time insights into rich behavioral data. The latest
innovations take that one step further by providing deep
integrations and new capabilities that infuse data into all core
marketing processes and save marketers time. This includes updates
to Oracle Eloqua, Oracle Responsys, Oracle Infinity, and Oracle
Maxymiser.
Oracle Eloqua updates enable B2B marketers to:
- Unify Data and Experiences Across Channels: By embedding
behavioral analytics and orchestration capabilities of Oracle
Infinity into Oracle Eloqua, marketers can use a common behavioral
data lake to enhance segmentation, personalization, and
orchestration.
- Improve Performance of Account-Based Marketing (ABM): A
new Oracle Eloqua integration with Oracle Data Cloud and Oracle
DataFox provides marketers and sales professionals with
unprecedented insight into intent and account behaviors.
- Adopt Marketing Best Practices: New AI and machine
learning capabilities within Oracle Eloqua help guide and assist
marketers in the adoption of best practices and the creation of
more compelling content and customer experiences.
Oracle Responsys updates enable B2C marketers to:
- Enhance Segmentation and Targeting: A new Recency,
Frequency, and Monetary (RFM) dashboard helps marketers take
advantage of statistical models to standardize segmentation, more
accurately score engagement, and identify their most valuable
customers.
- Connect Experience Across Channels: A new integration
between Oracle Responsys and Oracle Maxymiser helps marketers
optimize the conversion funnel and allow for a smoother customer
journey by delivering a consistent experience across email and
web.
- Easily Extend Marketing Capabilities: The Responsys
Application Development Framework enables marketers to quickly and
easily extend existing capabilities by supporting third-party apps
created by software vendors, integration partners, or clients.
Oracle Infinity and Oracle Maxymiser updates enable marketers
to:
- Target in Real-Time: A new Oracle Infinity Action Center
helps marketers leverage behavioral data from across touchpoints to
create sophisticated, highly tailored segments and engage users
with real-time, hyper-personalized communications.
- Optimize Site Experience: A new integration between
Oracle Infinity and Oracle Maxymiser allows marketers to visualize
user behavioral activity via heat and zone maps to optimize the
website experience for customers and break down silos between
personalization, website optimization and digital analytics
capabilities.
- Deliver More Personalized Recommendations: A new
Recommender engine helps marketers increase customer engagement by
leveraging behavioral data to enable 1:1 targeting at scale and in
context. It also enables personalized product, content, and other
recommendations to be embedded in site pages.
Oracle Marketing Cloud is part of Oracle Customer Experience
(CX) Cloud Suite, which empowers organizations to take a smarter
approach to customer experience management and business
transformation initiatives. By providing a trusted business
platform that connects data, experiences, and outcomes, Oracle CX
Cloud Suite helps customers reduce IT complexity, deliver
innovative customer experiences, and achieve predictable and
tangible business results.
About Oracle
The Oracle Cloud offers a
complete suite of integrated applications for Sales,
Service, Marketing, Human Resources, Finance, Supply Chain and
Manufacturing, plus Highly Automated and Secure Generation 2
Infrastructure featuring the Oracle Autonomous Database. For
more information about Oracle (NYSE: ORCL), please visit us
at oracle.com.
About Modern Customer Experience 2019
Modern Customer
Experience arms professionals across commerce, marketing, sales,
and service with the tools to deliver legendary customer
experiences and exceed in the Experience Economy. For more
information, please visit https://www.oracle.com/moderncx/
Trademarks
Oracle and Java are registered trademarks
of Oracle and/or its affiliates. Other names may be trademarks of
their respective owners.
"The preceding is intended to outline our general product
direction. It is intended for information purposes only, and may
not be incorporated into any contract. It is not a commitment to
deliver any material, code, or functionality, and should not be
relied upon in making purchasing decisions. The development,
release, timing, and pricing of any features or functionality
described for Oracle's products may change and remains at the sole
discretion of Oracle Corporation."
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SOURCE Oracle