NEW YORK, Feb. 1, 2021
/PRNewswire/ -- Omnicom Health Group, the largest healthcare
marketing and communications network in the world, today announced
the appointment of Tom Edwards to
Chief Digital Officer. In this role, he will be responsible
for managing all aspects of the group's digital and data
operations. Tom will focus on expanding strategic services,
enhancing data platforms and integration, and helping to empower
the network with advanced data and technology.
He will also help optimize the way the group works by forging
deeper integration with Omnicom's media operations, data sources
and its precision marketing and insights platform, Omni. He will
further explore areas to utilize AI to improve operational
excellence and efficiency, and will further align data solutions
with creative to enable better work throughout the network.
"Healthcare is a data-rich environment and is ripe for advancing
relevance and efficiency in the way we deliver our messages to our
customers," said Ed Wise, CEO of
Omnicom Health Group. "Tom provides both the futurist vision
and the practical skills to cement our position as leaders in
data-led healthcare marketing."
Tom joins Omnicom Health Group from Tripleclix, a
gaming-oriented agency that focuses on developing marketing
partners for game publishers, where he was Chief Marketing
Officer. Prior to Tripleclix, Tom was Chief Digital
& Innovation Officer at Epsilon, a data-based marketing
company. There he had a broad remit that encompassed
Strategy/Data/AI and Technology. Before
that, Tom was EVP of Strategy & Innovation, Digital,
for The Marketing Arm, which is an Omnicom company.
Tom is highly recognized as an industry leader in AI, data and
digital transformation. Tom is an OnCon Icon Top 50 Global
Marketer Award Winner, 2020CX Summit Digital Marketing Professional
of the Year, 2020 and 2019 Professional of the Year for Marketing
& Emerging Technology, 2019 Tech Titan Technology Advocate
award winner, 2019 Marketing Trailblazer & Contributor award
winner and recently named by Advertising Age as a Marketing
Technology Trailblazer. Tom also speaks regularly as a professional
futurist at leading industry forums, including TEDx, Ad Age Data,
Mobile World Congress, among others.
About Omnicom Health Group
Omnicom Health Group (www.omnicomhealthgroup.com) is a
global collective of communications companies with more than 4,600
dedicated healthcare communications specialists. It provides
marketing services to the health and life-science industries
through a combination of specialized agencies, customized client
solutions, and collaborations with other Omnicom network
agencies. Organized around four customer groups—healthcare
professionals, patients, payers, and medical, evidence, and
regulatory stakeholders—Omnicom Health Group serves more than 150
clients in over 55 offices worldwide. Omnicom Health Group believes
it brings the best talent to the work it does by amplifying
underrepresented voices, actively providing platforms for
connection and development, and pursuing diverse representation in
its talent pipeline.
About Omnicom Group Inc.
Omnicom Group (NYSE: OMC) (www.omnicomgroup.com) is a
leading global marketing and corporate communications
company. Omnicom's branded networks and numerous specialty
firms provide advertising, strategic media planning and buying,
digital and interactive marketing, direct and promotional
marketing, public relations, and other specialty communications
services to over 5,000 clients in more than 70 countries. Follow us
on Twitter for the latest news.
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SOURCE Omnicom Health Group