Denise Robbins Named SVP, Consumer Marketing for GateHouse Media
July 10 2017 - 7:00AM
Business Wire
GateHouse Media, LLC (“GateHouse Media” or the “Company”)
announced today that Denise Robbins has been named Senior Vice
President, Consumer Marketing for the Company. Her appointment is
effective July 10, 2017.
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Denise Robbins, SVP Consumer Marketing,
GateHouse Media
With over 20 years of success developing multi-channel
marketing, strategic partnership and innovative consumer revenue
programs, Robbins will be responsible for GateHouse Media consumer
marketing strategy and revenue growth. This includes both print and
digital subscriptions and the development of new consumer-driven
revenue streams. In addition to working closely with corporate and
field circulation leaders, she will partner with GateHouse’s
content, product and strategy teams on the development of new
products and services.
“As we continue our effort to achieve year-over-year revenue
growth, it is essential that we both optimize our traditional
newspaper circulation revenue and develop new consumer revenue
streams,” said Kirk Davis, CEO of GateHouse Media. “Denise’s
experience, using consumer insights and data to drive business
strategy, will be a significant asset for us.”
Most recently, Robbins has served as Executive Director/Consumer
Revenue for The New York Times where she led acquisition marketing
and customer experience for the newspaper’s print subscription
business. She previously served as VP and Corporate Director for
New Bay Media, an NYC-based private equity portfolio of 60+ music
and consumer electronics publications. In this role, reporting to
the CEO, she had responsibility for consumer revenue across the
enterprise. Robbins launched her career in a variety of marketing
positions with specialty publishers, beginning in circulation
marketing at Dow Jones/IDD enterprises.
About GateHouse Media, LLC
GateHouse Media supports small to mid-size communities by
providing locally-focused print and digital content to consumers
and premier marketing and technology solutions for small and medium
businesses partners. The Company is one of the largest publishers
of locally based print and online media in the United States as
measured by its 130 daily publications. As of March 26, 2017, the
Company operates in over 555 markets across 36 states and its
portfolio of over 650 community publications and 555 websites serve
more than 225,000 business advertising accounts and reach over 23
million people on a weekly basis.
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version on businesswire.com: http://www.businesswire.com/news/home/20170710005129/en/
GateHouse Media, LLCAlain Begun,
585-626-0230abegun@gatehousemedia.com
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