Well+Good Partners With Sophia Bush for New Video Series, “Need to Know”
October 14 2020 - 8:00AM
Well+Good, a leading health and wellness media brand known for its
trend-spotting coverage and commitment to creating inclusive
content accessible to all, has partnered with actor and activist
Sophia Bush for the launch of a new video series, “Need to Know.”
The “Need to Know” video series will cut through the confusion
surrounding COVID-19 and answer the Well+Good community’s biggest
questions on the topic. In each weekly episode, Bush will interview
health experts, including: Darien Sutton, MD/MBA; Esther Odekunle,
PhD; Raven Baxter, PhD; and Jessica Malaty Rivera, MS in order to
distill down the information viewers need to know about getting
through the next phase of this pandemic. With the launch of each
episode, Bush will release an extended conversation with each
expert on her successful podcast, “Work In Progress,” diving even
deeper into these important topics. “Need to Know” launches today
and will tackle additional topics in the coming months, such as the
2020 election, climate change, reproductive health, and more.
This new show comes during a banner year for
Well+Good’s video channels, which have experienced an increase of
over 300% year-over-year in video views in August 2020, and over
275% subscriber growth in the same time period, reaching 250,000
subscribers on YouTube. Some of Well+Good’s top performing video
content includes at-home workouts, cooking, and at-home beauty
content.
“Growing Well+Good’s video programming has been a
major priority for the brand over the last two years,” said Kate
Spies, General Manager of Well+Good. “Video is an incredibly
important part of our content footprint and has become a gateway
through which many people discover our brand for the first time.
It’s also key in our commitment to creating wellness content that
is free and accessible to as many people as possible, and
representative of our diverse community. From one flagship
nutrition series, ‘You Verse Food’, to 12 series spanning cooking,
fitness, beauty, travel and self-care, we are proud of what we have
grown over the last 24 months.”
“Need to Know” joins “Zoe Tries It All” and “Cook
With Us” as new series to Well+Good’s video roster in 2020. To view
more Well+Good videos, visit
https://www.youtube.com/c/Wellandgood/.
About Well+Good: Well+Good is
a leading health and wellness brand known for its journalistic
approach to content and ahead-of-the-curve trend-spotting.
Well+Good is committed to creating inclusive content that makes
health and wellness accessible to all and aims to amplify different
perspectives, experiences, and stories. The female-founded company,
bootstrapped since its debut in 2010, has been recognized as a
vertical media leader and was named to Fast Company's 2018 Most
Innovative Companies list. The brand also creates high-quality
consumer events, including its Well+Good Talks and Well+Good
Retreats series. For more information, visit
www.wellandgood.com.
About Leaf Group:Leaf Group Ltd.
(NYSE: LEAF) is a diversified consumer internet company that builds
enduring, creator-driven brands that reach passionate audiences in
large and growing lifestyle categories, including fitness and
wellness (Well+Good, Livestrong.com and MyPlate App), and home, art
and design (Saatchi Art, Society6 and Hunker). For more information
about Leaf Group, visit www.leafgroup.com.
Media ContactsSharna DadukVice President,
Communicationssharna.daduk@leafgroup.com
Susan TurnerDirector of PR, Fitness &
Wellnesssusan.turner@leafgroup.com
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