The Other Art Fair’s Online Studios Reaches Milestone $1 Million in Gross Transaction Value
August 06 2020 - 9:00AM
The Other Art Fair, a leading artist fair for discovering emerging
artists, today announced its new Online Studios has generated more
than $1 million in Gross Transaction Value (GTV) since its launch
this past April, through the end of July. The Other Art Fair’s
Online Studios is a digital platform inspired by the offline fair
experience, created in partnership with global online art gallery
Saatchi Art. The launch of Online Studios follows the postponement
of its Spring fairs as an alternative for the business to maintain
momentum and provide an opportunity for artists affected by the
industry-wide cancellations of live art and culture events.
Support from the artist community has been
overwhelmingly positive, with over 90% of artists who had been
scheduled to show at a spring fair choosing to participate in this
new digital experience. In addition to highly curated Fair
collections, Online Studios features exclusive digital programming,
such as live artist workshops, virtual art tours and in-studio
artist profiles, along with live streamed social media content
produced especially for Online Studios. The Other Art Fair will
continue this business strategy of pairing digital and interactive
initiatives with live in-person events as the brand focuses on
expanding its global audience.
“Following the announcements of regional
restrictions on large-scale events, our team immediately pivoted
focus toward new opportunities for us to support our emerging
artists and keep our audience engaged. Through this effort,
the idea of Online Studios was born,” said Ryan Stanier, Founder of
The Other Art Fair. “This launch has been a combined effort between
our global artist community and The Other Art Fair team to
transition our Fair’s work from offline to online. It’s given us
some key insights into the future of art fairs and the importance
of integrating technology and digital tools. As we look to our
future fairs, we’ll be presenting some exciting new initiatives,
such as virtual reality (VR) art installations while expanding on
the early successes of our Online Studios.”
As an extension of the Online Studios
experience, The Other Art Fair launched a special Guest Artist
program, which has been a highly popular feature, showcasing
artworks by Rolling Stones legend Ronnie Wood and Actor/Comedian
Noel Fielding. The Other Art Fair will also be introducing
additional programming this Fall, including a “Spotlight City”
series that highlights emerging artists in up-and-coming, trending
art communities. Detroit, Kansas City and Seattle will be among
some of the first markets to be launched.
For more information about The Other Art Fair’s Online Studios,
please visit here.
About The Other Art FairThe
Other Art Fair, a leading artist fair for discovering emerging
artists, provides a platform for artists to present and sell their
work directly to art buyers. Each fair presents more than 90
artists chosen by a selection committee of art experts, enabling
both collectors and first-time buyers to buy directly from emerging
artists. Since 2011, The Other Art Fair has worked with over 3,000
artists from more than 20 countries, with fairs based in the UK, US
and Australia. Unlike “other” fairs, The Other Art Fair creates an
accessible and open fair designed for visitors to enjoy an
interactive and immersive experience. www.theotherartfair.com
About Saatchi ArtLeading online
art gallery Saatchi Art features one of the world’s largest
selections of original art and helps people all over the world find
art and artists they love. The online art gallery offers original
paintings, drawings, sculptures and photographs by over 100,000
emerging artists from over 100 countries. Saatchi Art is redefining
the experience of buying and selling art by providing art lovers
with free art advisory services and an expertly curated selection
of art, while giving artists a convenient and welcoming environment
in which to exhibit and sell their work. To discover the world of
Saatchi Art, please visit www.saatchiart.com. Saatchi Online, Inc.,
which operates Saatchi Art, is a wholly owned subsidiary of Leaf
Group Ltd. (NYSE: LEAF).
About Leaf GroupLeaf Group Ltd.
(NYSE: LEAF) is a diversified consumer internet company that builds
enduring, creator-driven brands that reach passionate audiences in
large and growing lifestyle categories, including fitness &
wellness (Well+Good, Livestrong.com and MyPlate App), and home, art
& design (Saatchi Art, Society6 and Hunker). For more
information about Leaf Group, visit www.leafgroup.com.
Media Contacts:Sharna DadukVP,
Communicationssharna.daduk@leafgroup.com
Mia MendezDirector of PRmia.mendez@leafgroup.com
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