Saatchi Art Launches Augmented Reality Feature on Mobile Web
July 15 2020 - 8:00AM
A leading online art gallery, Saatchi Art today announced the
launch of augmented reality (AR) “view in a room” for customers on
mobile web. This new feature is Saatchi Art’s latest investment in
mobile, as the online art platform has seen record numbers of
customers from mobile web over the past year.
Since Spring 2019, Saatchi Art has seen a significant shift in
its customer behavior, with mobile web users outpacing desktop. In
Q2 2020, Saatchi Art’s mobile transactions grew 100%
year-over-year.
Saatchi Art’s new mobile augmented reality “View in a Room”
feature, previously only available to app users, allows art buyers
to select artworks and instantly view them on their own walls at
home through their phone or tablet. Through two simple steps, users
can easily “test” artworks in their home to ensure it is just right
before purchasing. Since launching AR in the Saatchi Art app in
April 2018, the tool has been key in driving confidence for
customers, as those who utilize the augmented reality feature are
significantly more likely to purchase. With this launch, Saatchi
Art is now able to provide this valuable augmented reality
experience to the majority of its art buyers – no app required.
“We know from customer surveys that over 70% of art buyers are
hesitant to purchase because they can’t see the artwork in advance.
By offering the ability to view an artwork via augmented reality on
mobile, buyers will instantly see the beauty of the artwork in
their home and will feel confident in their purchase,” said Jeanne
Anderson, General Manager of Saatchi Art. “As one of the world’s
largest online art galleries, we have always looked to innovate
within our industry. Creating thoughtful, useful tools for mobile
web users is just another example of our dedication to our art
buyers and part of our ongoing effort to make it easier for them to
discover and buy art they love.”
For more information on Saatchi Art, or to view the new
augmented reality mobile web tool, please visit
www.saatchiart.com.
About Saatchi ArtA leading online art gallery,
Saatchi Art features one of the world’s largest selections of
original art and helps people all over the world find art and
artists they love. The online art gallery offers original
paintings, drawings, sculptures and photographs by over 110,000
emerging artists from over 100 countries. Saatchi Art is redefining
the experience of buying and selling art by providing art lovers
with free art advisory services and an expertly curated selection
of art, while giving artists a convenient and welcoming environment
in which to exhibit and sell their work. To discover the world of
Saatchi Art, please visit www.saatchiart.com. Saatchi Online, Inc.,
which operates Saatchi Art, is a wholly owned subsidiary of Leaf
Group Ltd. (NYSE: LEAF).
About Leaf GroupLeaf Group Ltd. (NYSE: LEAF) is
a diversified consumer internet company that builds enduring,
digital first brands that reach passionate audiences in large and
growing lifestyle categories, including Fitness & Wellness
(Well+Good, Livestrong.com and MyPlate App), and Home, Art &
Design (Saatchi Art, Society6 and Hunker). For more information
about Leaf Group, visit www.leafgroup.com.
Media Contacts:Sharna DadukVP,
CommunicationsSharna.daduk@leafgroup.com
Mia MendezDirector of PRMia.mendez@leafgroup.com
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