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34.64
-0.69
(-1.95%)
Closed July 23 4:00PM
34.15
-0.49
( -1.41% )
Pre Market: 7:40AM

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Key stats and details

Current Price
34.15
Bid
-
Ask
-
Volume
776
0.00 Day's Range 0.00
25.4302 52 Week Range 44.16
Market Cap
Previous Close
34.64
Open
-
Last Trade
50
@
33.83
Last Trade Time
05:33:16
Financial Volume
-
VWAP
-
Average Volume (3m)
1,508,155
Shares Outstanding
134,505,837
Dividend Yield
1.98%
PE Ratio
6.59
Earnings Per Share (EPS)
5.25
Revenue
5.84B
Net Profit
706.59M

About Harley Davidson Inc

Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Da... Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. The firm recently expanded into the middleweight market with its Pan America model and into electric with the LiveWire brand. Show more

Sector
Motorcycles,bicycles & Parts
Industry
Motorcycles,bicycles & Parts
Headquarters
Madison, Wisconsin, USA
Founded
1970
Harley Davidson Inc is listed in the Motorcycles,bicycles & Parts sector of the New York Stock Exchange with ticker HOG. The last closing price for Harley Davidson was $34.64. Over the last year, Harley Davidson shares have traded in a share price range of $ 25.4302 to $ 44.16.

Harley Davidson currently has 134,505,837 shares outstanding. The market capitalization of Harley Davidson is $4.66 billion. Harley Davidson has a price to earnings ratio (PE ratio) of 6.59.

Harley Davidson (HOG) Options Flow Summary

Overall Flow

Bearish

Net Premium

-948k

Calls / Puts

7.14%

Buys / Sells

550.00%

OTM / ITM

66.67%

Sweeps Ratio

0.07%

HOG Latest News

Harley-Davidson Announces BUILD Moto Sponsorship

Harley-Davidson Announces BUILD Moto Sponsorship PR Newswire MILWAUKEE, July 15, 2024 Mentors and high school students pair up to build motorcycles in a year-long competition. MILWAUKEE, July...

Harley-Davidson, Inc. To Report Second Quarter Results on July 25, 2024

Harley-Davidson, Inc. To Report Second Quarter Results on July 25, 2024 PR Newswire MILWAUKEE, July 3, 2024 Webcast Conference Call Scheduled for 8 a.m. CDT MILWAUKEE, July 3, 2024 /PRNewswire/...

Harley-Davidson Unveils Davidson Park, a New Community Park at Iconic Milwaukee Headquarters

Harley-Davidson Unveils Davidson Park, a New Community Park at Iconic Milwaukee Headquarters PR Newswire MILWAUKEE, June 24, 2024 Spearheaded by the Harley-Davidson Foundation and designed by...

PeriodChangeChange %OpenHighLowAvg. Daily VolVWAP
1-1.74-4.8481471161935.8937.549933.41149047935.27728005CS
40.942.8304727491733.2137.549931.65142907233.84724049CS
12-0.16-0.46633634508934.3137.549931.65150815534.39305881CS
26-0.06-0.17538731365134.2144.1631.65174349036.60157331CS
52-3.24-8.6654185611137.3944.1625.4302156571134.7796605CS
156-6.6-16.196319018440.7551.7725.4302166148437.28254317CS
260-2.09-5.7671081677736.2452.05914.31206089134.29391736CS

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HOG Discussion

View Posts
Nighthawk_1 Nighthawk_1 3 months ago
Sales are down as people unable to afford during this inflationary period. People spending more and getting less on life sustaining products.
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Monksdream Monksdream 4 months ago
HOG new 52 week hi
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Bountiful_Harvest Bountiful_Harvest 10 months ago
Harley’s new LiveWire Del Mar electric motorcycles begin deliveries in US:

https://electrek.co/2023/09/13/harleys-new-livewire-del-mar-electric-motorcycles-begin-deliveries-in-us/

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bar1080 bar1080 2 years ago
"I liked a business where customers tattoo_your_name on their chest," he continued. "But figuring out the economic value of that ... I'm not sure even going out and questioning those guys I'd learn much from them.""

"'I knew enough to lend them money'
Buffett struck a bunch of similar deals during the crisis. For example, he invested $5 billion in Goldman Sachs and $3 billion in General Electric in the fall of 2008.

"Credit remained virtually nonexistent," Alice Schroeder said about that period in "The Snowball: Warren Buffett and the Business of Life."

Schroeder added: "Buffett lent at interest rates that in some instances bordered on usurious."

The famed investor also displayed his ruthlessness when he refused Harley-Davidson's request to repay its loan early. Berkshire said it was happy with the agreed terms, the company told Fortune.

Buffett likely netted a solid $150 million in profit from the loan. Yet he could have raked in over $1 billion by investing $300 million in Harley-Davidson stock instead, as its shares more than quadrupled in value between 2009 and 2014.

A shareholder asked Buffett why he opted for debt instead of equity during Berkshire's annual meeting in 2010.

"I knew enough to lend them money; I didn't know enough to buy the equity," the investor replied.

"I kind of like a business where your customers tattoo your name on their chest," he continued. "But figuring out the economic value of that ... I'm not sure even going out and questioning those guys I'd learn much from them."

Buffett added that he made the loan because he felt confident at the time that "a) Harley-Davidson was not going out of business, and that b) 15% was going to look pretty damned attractive."

https://www.msn.com/en-us/money/savingandinvesting/warren-buffett-loaned-dollar300-million-to-harley-davidson-during-the-financial-crisis-heres-a-look-back-at-how-he-helped-the-motorcycle-maker/ar-AA16AHtE
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bar1080 bar1080 2 years ago
Buffett's little-known role in saving Harley Davidson

"Warren Buffett loaned about $300 million to Harley-Davidson during the financial crisis.

The motorcycle maker needed cash in the face of softer demand and liquidity drying up.

Buffett made about $150 million in five years, but could have raked in $1 billion owning the stock."

"The pair effectively loaned it a combined $600 million for five years at a hefty 15% annual interest rate."

"The high-interest loan was its only option to borrow money without giving up a stake in the company, he added".

https://www.msn.com/en-us/money/savingandinvesting/warren-buffett-loaned-dollar300-million-to-harley-davidson-during-the-financial-crisis-heres-a-look-back-at-how-he-helped-the-motorcycle-maker/ar-AA16AHtE
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Bountiful_Harvest Bountiful_Harvest 2 years ago
Over 50% of Harley-Davidson’s electric revenue came from selling kids’ e-bikes, not motorcycles:

https://electrek.co/2022/02/11/over-50-of-harley-davidsons-electric-revenue-came-from-selling-kids-e-bikes-not-motorcycles/
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Bountiful_Harvest Bountiful_Harvest 2 years ago
Harley-Davidson stock soars after surprise profit:

https://www.marketwatch.com/story/harley-davidson-stock-soars-after-surprise-profit-2022-02-08?siteid=bigcharts&dist=bigcharts
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Bountiful_Harvest Bountiful_Harvest 3 years ago
Harley-Davidson’s Serial 1 electric bicycles expand into Canada after rolling out in EU, US:

https://electrek.co/2022/01/07/harley-davidsons-serial-1-electric-bicycles-expand-into-canada-after-rolling-out-in-eu-us/
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Bountiful_Harvest Bountiful_Harvest 3 years ago
Harley’s "ELECTRIC" motorcycle goes public via $1.7 billion SPAC deal:

https://www.cnbc.com/2021/12/13/harleys-electric-motorcycle-division-to-go-public-via-1point7-billion-spac-deal.html


Harley-Davidson’s LiveWire to become first publicly traded electric motorcycle company:

https://electrek.co/2021/12/13/harley-davidsons-livewire-to-become-first-publicly-traded-electric-motorcycle-company/
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TheFinalCD TheFinalCD 3 years ago
https://ih.advfn.com/stock-market/NYSE/harley-davidson-HOG/stock-news/86791460/livewire-to-become-the-first-publicly-traded-ev-mo
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BottomBounce BottomBounce 3 years ago
$HOG another EV motorcycle nearly $2 a share https://www.prnewswire.com/news-releases/ideanomics-to-fuel-growth-of-energica-motor-companys-electric-motorcycle-dealer-network-in-us-301380220.html
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Bountiful_Harvest Bountiful_Harvest 3 years ago
Harley-Davidson’s "electric" bicycles roll out all over Europe in latest expansion:

https://electrek.co/2021/08/05/harley-davidsons-electric-bicycles-roll-out-all-over-europe-in-latest-expansion/

Harley-Davidson is now building custom "electric" bicycles

https://electrek.co/2021/08/09/harley-davidson-is-now-building-custom-electric-bicycles-that-actually-look-incredible/
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Scotttrader80 Scotttrader80 3 years ago
I'd like me one of these in a HOG version, a lit'l more grunt in the engines

https://www.yahoo.com/lifestyle/world-first-flying-motorcycle-aces-160936865.html

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Scotttrader80 Scotttrader80 4 years ago
I havent paid attention to this until the divy check arrived and its MUCH lower than usual, when did they cut the dividend?

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ClayTrader ClayTrader 4 years ago
* * $HOG Video Chart 10-27-2020 * *

Link to Video - click here to watch the technical chart video

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whytestocks whytestocks 4 years ago
BREAKING NEWS: $HOG Why Shares of Harley-Davidson Are Roaring Higher Today

Shares of Harley-Davidson (NYSE: HOG) jumped 20% on Tuesday morning after the motorcycle manufacturer reported third-quarter results that came in well ahead of expectations. There are some reasons for caution, but investors are focused on the positive after the strong release. ...

Read the whole news HOG - Why Shares of Harley-Davidson Are Roaring Higher Today
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whytestocks whytestocks 4 years ago
NEWS: $HOG Harley-Davidson & Hero Motocorp Announce Agreements for India Market

DELHI, India, Oct. 27, 2020 (GLOBE NEWSWIRE) -- Embarking on a new journey together, Harley-Davidson, Inc. (“Harley-Davidson”), the legendary motorcycle manufacturer and Hero MotoCorp, the world’s largest maker of motorcycles and scooters in terms of unit volumes, today...

Got this from HOG - Harley-Davidson & Hero Motocorp Announce Agreements for India Market
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whytestocks whytestocks 4 years ago
BREAKING NEWS: $HOG Harley-Davidson Sharpens Focus and Reignites Culture; Delivers Best Third Quarter Net Income Since 2015

Harley-Davidson Sharpens Focus and Reignites Culture; Delivers Best Third Quarter Net Income Since 2015 PR Newswire MILWAUKEE, Oct. 27, 2020 MILWAUKEE , Oct. 27, 2020 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson") (NYSE: HOG) today announced f...

In case you are interested HOG - Harley-Davidson Sharpens Focus and Reignites Culture; Delivers Best Third Quarter Net Income Since 2015
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Eagleize Eagleize 4 years ago
Instead of mass producing Harleys, they will build per order. Waiting list coming back. That will make the stock rise.
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$treet $inatra $treet $inatra 4 years ago
got me some HOG on the earnings' drop. quiet ihub board here.
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slimhere slimhere 4 years ago
I think you'll see an uptick in share price, WGO beat the hell out of estimates, people want to see the open road, what better way then on a Harley.
Time will tell. GL
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r clarke r clarke 4 years ago
See there are some long term holders of HOG

Knowing the history of the company and stock,
can they reverse the trend of the last few years?


Stock had slid to about 60% of what it was 4 years ago, and that
was pre-Covid19

HOG had issues before the crisis, now they really have some problems to
overcome short term.

.. I think they weather the storm but emerge quite a bit smaller, leaner and meaner?

How do they deal with traditional riders "aging out", ebikes competition,
debt, etc.

So far havent been overly impressed with their new bikes, especially the ebike.

Thoughts on how they manage the next few years, and when the stock will take off again?




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luckydude777 luckydude777 4 years ago
Decent upside action earlier today. We'll see what the next day or two brings.
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MAKHDI MAKHDI 4 years ago
I originally bought this stock in the late 80's, when it went public.. It split 2 for 1, 5 times! After 9-11, like all of the other companies, not so much.. I am far more ahead with this company from my original purchase!! I will forever be a share holder, and rider!!! USA , and HOG!!!!!
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r clarke r clarke 4 years ago
So no basis to thinking its headed up further?

Toured the Milwaukee factory, was pretty impressed.

.. really liked watching bikes get put together,


but I seperate the bikes from the stock.

Harley, decent bike decent company

.. but right now Harley has a bunch of headwinds
and the stock wont do well for the next year or so







"I was born to ride."
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MAKHDI MAKHDI 4 years ago
AMEN!!!!!! HOG !!!!!!!! Life Member!!!!!!!
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WolfOfGrnStreet WolfOfGrnStreet 4 years ago
I was born to ride.
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r clarke r clarke 4 years ago
Why? Sales are decimated, loans arent being paid, debt mounting?

... why would you think this is headed up?









"See you guys at $40!
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WolfOfGrnStreet WolfOfGrnStreet 4 years ago
See you guys at $40!
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r clarke r clarke 5 years ago
Trouble in paradise.

The Harley-Davidson LiveWire is making the headlines yet again. After media outlets reported that the premium product meant to attract younger people to the brand failed to live up to the expectations, it is now victim of a false start.

The Motor Company confirmed in a press release published on Monday that production of the LiveWire has been halted. This isn't linked to the models underwhelming sales, but rather due to a glitch in the quality controls, resulting in what the company describes as a "non-standard condition".

Deliveries of the new model that were expected to begin in August have now been delayed until further notice.





https://www.rideapart.com/articles/376355/harley-davidson-puts-production-of-the-livewire-on-pause/
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chico2663 chico2663 5 years ago
bought 250 units today for dividend. if it goes up another 2 dollars tmorrow would be great.
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whytestocks whytestocks 5 years ago
News: $HOG Harley-Davidson Is Going Whole Hog on Electric Bicycles

If there was any doubt that Harley-Davidson (NYSE: HOG) was going all-in on an electrified future, the U.S. motorcycle leader just dispelled it by unveiling three prototype pedal-assist electric bicycles designed primarily for urban riders. As it prepares to officially launch its high-perfo...

Read the whole news Harley-Davidson Is Going Whole Hog on Electric Bicycles
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whytestocks whytestocks 5 years ago
News: $HOG Harley-Davidson Announces Second Quarter 2019 Results

MILWAUKEE , July 23, 2019 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE:HOG) today reported second quarter 2019 results. The company made progress towards its plan to build more riders through its More Roads to Harley-Davidson accelerated plan for growth and expects to substantial...

Read the whole news Harley-Davidson Announces Second Quarter 2019 Results
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r clarke r clarke 6 years ago
How will HD manufacturing overseas affect its customer base in USA?

.. and of course stock price.



https://finance.yahoo.com/m/1afa4f8d-ed53-3f9e-b343-34ce9cdcd23e/harley-davidson-was-in.html
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T695 T695 6 years ago
Watch HOG....something is shaping up here
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T695 T695 6 years ago
$45 should be easy to hit from here
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T695 T695 6 years ago
Seems like this wants to bounce
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nowwhat2 nowwhat2 7 years ago
Target achieved chart



4 1/2 months ago :


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nowwhat2 nowwhat2 7 years ago
15 days later (part way there)


15 days ago :













Re : Earnings impact ?.....I dunno : When do they report ?


Probably soon (if they've not done so already) and yes, could have quite an impact.



Doh - I just seen - They reported on the 18th - 3 days ago - and that that is the reason for their swift little drop.....


Target should still be the ruler-line (45-ish within a few months) imho




.


.
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amili amili 7 years ago
Any thoughts on earnings. Call vs put
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nowwhat2 nowwhat2 7 years ago
A very simple target chart :

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ITMS ITMS 7 years ago
Technical Take For Harley Davidson

Leading motorcycle manufacturer Harley Davidson (NYSE:HOG) has been steadily declining since March 16, 2017. At that time, HOG stock was trading above $63.00 a share. Today, HOG stock is trading at $52.16 a share which is roughly a 17.0 percent decline from its March top.

So where is the next level in HOG stock that looks attractive to get into this equity? Traders and investors should note that the $50.00 level look very solid for a bounce. This is a whole round number which is very appealing for traders. It is also a major retrace level from the highs and an area where most institutional traders and investors will support the motorcycle giant. So here is the trade, buy HOG at $50.00 and look for a first target around $55.00. Traders can place a stop loss below the $47.00 level using a weekly chart close.



Nicholas Santiago
InTheMoneyStocks
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2017 2017 7 years ago
Do you guys realize hog has a new engine for their bigger bike should stir growth.
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2017 2017 7 years ago
Trump is dumping Epa regs your in the wrong cycle!!
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2017 2017 7 years ago
How about Polaris PII what your thoughts with Indian? The stock has been sinking it's also going to split.
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I-Man I-Man 7 years ago
May have gotten that yesterday after President Trump's mention of 5 HOGS on White House lawn that day... Stock soared over $2.00/share yesterday...
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ValueInvestor15 ValueInvestor15 7 years ago
Harley-Davidson $HOG 5yr DCF shows 25% upside before earnings Tuesday:

DCF ANalysis
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INTL INTL 8 years ago
Very attractive chart.
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INTL INTL 8 years ago
Breaking out end of day on buyout rumor. Looking strong!
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GoldDog83 GoldDog83 8 years ago
Just a general question is Harley working on a Bluetooth connection to Microsoft's HoloLens if not they should be. If anybody has ties to Harley's R&D team please suggest this!! Good Day
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