Cheerios Brings Back Happy-Heart Shaped O’s to Inspire Heart-Healthy Lifestyle
January 25 2021 - 8:00AM
Business Wire
The limited-edition boxes are available in
Original, Honey Nut, Blueberry, Chocolate and Cinnamon flavors
America’s number-one cereal brand is bringing back happy-heart
shapes to Honey Nut Cheerios and original yellow-box Cheerios,
along with new additional flavors including Blueberry, Chocolate
and Cinnamon starting in late January. The limited-edition boxes
will be available at major retailers nationwide. Cheerios will also
be giving away a free* box of Honey Nut Cheerios via rebate during
the month of February, while supplies last, to drive awareness of
National Heart Health Month.
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America’s number one cereal brand is
bringing back happy-heart shapes to Honey Nut Cheerios and original
yellow-box Cheerios, along with new additional flavors including
Blueberry, Chocolate and Cinnamon starting in late January. (Photo:
General Mills)
Honey Nut Cheerios and other Cheerios flavors are made with
whole grain oats and can help lower cholesterol as part of a
heart-healthy diet.1 With more than 100 million Americans having
some form of heart disease, Cheerios is prioritizing the importance
of heart health and wants to remind Americans that a happy,
heart-heathy lifestyle can be fun, easy, and delicious.
“When we launched the happy-heart shaped O’s last year, it
helped to educate millions of our fans about the importance of not
only following a heart-healthy diet, but also about the benefits of
eating Cheerios,” said Kathy Dixon, Senior Brand Experience
Manager, Cheerios. “Cheerios is on a mission to not only put a
smile on people’s faces but to inspire them to find new and fun
ways to support their hearts.”
With the launch of our happy-heart shapes O’s, Cheerios wants to
encourage people to adopt simple, fun behaviors that get them
active like walking the dog, joining an online group fitness class
and eating three grams of soluble fiber daily from whole grain oat
foods.
According to the Centers for Disease Control & Prevention
(CDC), nearly 1 in 3 American adults have high cholesterol. To help
support a healthy heart, medical experts recommend practicing
healthy living habits, like maintaining a healthy weight, getting
enough physical activity and eating a heart-healthy diet, which can
include foods made with whole grain oats, that can help lower
cholesterol like Honey Nut Cheerios and other Cheerios flavors.
The limited-edition Cheerios boxes with happy heart shapes will
be available at major retailers nationwide starting in late
January, while supplies last (SRP: $3.99 for 10.8oz boxes and $4.99
for 19.8oz boxes). The Honey Nut Cheerios free* box giveaway will
also be available via rebate up to $7.00 excluding tax. Americans
can redeem by scanning their receipt during the month of February,
while supplies last, to receive their rebate via Venmo, PayPal or
US mail.
To learn more about the Honey Nut Cheerios rebate promotion,
visit www.freeHoneyNutCheerios.com and share your heart-shapes with
Cheerios on Facebook, Twitter, and
Instagram.
*via rebate up to $7.00 excluding tax. Offer ends 2/28/21, or
while supplies last. Upload receipt by 3/15/21. Excludes Mega and
Club sizes. Terms and conditions apply.
1Three grams of soluble fiber daily from whole grain oat foods,
like Cheerios™ and Honey Nut Cheerios™ cereal, in a diet low in
saturated fat and cholesterol, may reduce the risk of heart
disease. Honey Nut and other flavors of Cheerios cereal provide
0.75 grams per serving. Original Cheerios cereal provides 1 gram
per serving.
About General Mills
General Mills is a leading global food company whose purpose is
to make food the world loves. Its brands include Cheerios, Annie's,
Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old
El Paso, Wanchai Ferry, Yoki, BLUE and more. Headquartered in
Minneapolis, Minnesota, USA, General Mills generated fiscal 2020
net sales of U.S. $17.6 billion. In addition, General Mills’ share
of non-consolidated joint venture net sales totaled U.S. $1.0
billion.
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version on businesswire.com: https://www.businesswire.com/news/home/20210125005019/en/
Brenda DeLeon Golin 312-933-1014 bdeleon@golin.com
Mike Siemienas General Mills 763-764-6364
Media.line@genmills.com
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