RNS Number:5698J
Empire Interactive PLC
02 April 2003

2 April 2003

                             EMPIRE INTERACTIVE plc
                           ("Empire" or the "Group")

           Empire signs promotional deal with Nestle to promote eJay


Empire, a leading AIM listed computer games developer and publisher, announces
that it has signed a promotional deal with Nestle Cereals to promote its music
creation software brand, eJay, across Europe and Central and South America.  The
deal forms part of the largest promotional campaign for eJay in the history of
the brand.

Three eJay titles, Dance 4, Carl Cox-endorsed DJ Mix Station and 360 Xtreme
Soundtraxx will be promoted on boxes of Nestle cereal from April onwards, with
customers being given the opportunity to sample the software for 30 days, with
the option of upgrading to the full product by buying the software online or by
phone.

The campaign will be supported by extensive marketing activity, including a
major TV advertising campaign across 12 countries, including the UK, France,
Germany, Austria, Italy, Spain, Portugal, Greece, Hungary, Finland, Mexico and
Chile.

Ian Higgins, Chief Executive of Empire said: "This is an amazing opportunity to
raise awareness of the eJay brand and tap into a younger target group across a
huge geographical area.  We are confident that the promotion will result in
confirming eJay as a brand with genuine mass-market appeal."

Gary Davies, Managing Director at Upfront Promotions, which brokered the deal,
said: "This is a groundbreaking, worldwide CD promotion introducing millions of
consumers to very exciting and innovative music software."

Nestle is also excited about the promotion.  Dez Timmiss, Marketing Director at
Cereal Partners UK commented: "We felt eJay was a great way to tap into kids
music in a unique and novel way.  It gives cut through across many markets and
is sure to be a success."

                                     -Ends-



For further information, please contact:

Empire Interactive plc                                     020 8343 7337
Ian Higgins, Chief Executive Officer
(ian.higgins@empire.co.uk)

Weber Shandwick Square Mile                                020 7067 0700
Christian Taylor-Wilkinson
Christian San Jose


Note to Editors:

About Empire

Empire is a leading publisher of interactive entertainment software that has
been established for 14 years. The company floated on the Alternative Investment
Market (AIM) of the London Stock Exchange in July 2000. Headquartered in the UK,
Empire also has offices in the US, Germany, Italy and Spain. The Company
develops and publishes a varied range of titles for current and next-generation
platforms in the US, Europe and Asia. Further information about Empire and its
products can be found at: http://www.empireinteractive.com

About eJay Entertainment GmbH

eJay Entertainment GmbH is one of the world's leading providers of music
software.

eJay specializes in the development and marketing of its consumer music software
products which are available in 18 languages. With the multi award-winning eJay
products, users can easily create, mix and manage music on a PC or Playstation
2. The music creation software is targeted at a younger audience interested in
trend music styles such as house, techno, hip hop or alternative music. Since
1994, the software programs under the eJay brand have sold more than three
million copies in over 50 countries worldwide. eJay Entertainment GmbH is based
in Stuttgart, Germany where 30 employees are working today for the continuing
success of its best selling music consumer products. Further information can be
found under www.eJay.com. eJay is part of the Empire network, London.


                      This information is provided by RNS
            The company news service from the London Stock Exchange
END

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