FORT MYERS, Fla., Aug. 18, 2021 /PRNewswire/ -- Chico's FAS' (NYSE:
CHS) intimates brand, Soma® is thrilled to announce the debut of
the Enbliss Luxe collection, the latest iteration of its wildly
popular Enbliss Wireless styles. Enbliss Luxe introduces two
new distinct styles: the Wireless J-Hook and the Adjustable
Bralette to provide the Soma woman with versatile and
innovative options to suit her ever-changing needs.
The Enbliss Luxe collection features key design updates that
elevate the highly rated t-shirt friendly bra with a slick and sexy
appearance and functionality in mind.
The Enbliss Luxe Wireless J-Hook
Merging the comfort of a wireless bra with undeniable shape and
support, the Enbliss Luxe Wireless J-Hook is a smooth and
silky version of the beloved Enbliss Wireless. The J-Hook
design allows for seamless strap adjustability to be worn unhooked
in a traditional style or hooked for no-show wear with crisscross
racerback styles. The lace trim on the straps adds a flirtatious
touch the sensual fabric design and is made with recyclable,
sustainable materials.
The Enbliss Luxe Wireless J-Hook comes in 26
sizes (32A-36A-DD, 38-40B-DD,
42C-DD), and is available in classic Hush, Black, Blurred Heather
Quartz and Ivory colorways, as well as fashion-forward Pinot Noir
and Cedarwood hues. The Enbliss Luxe Wireless J-Hook retails for
$54-$56
and is available for purchase on Soma.com.
The Enbliss Luxe Adjustable Bralette
Reimagining the popular Enbliss Bralette with lustrous fabrics
and versatility, the Enbliss Luxe Adjustable Bralette features
a padded hook-and-eye closure to create a perfectly personalized
fit. Swan Hook straps allow for further customization and wardrobe
flexibility, while the no-roll bottom band provides added support
for all-day confidence and wear.
The Enbliss Luxe Adjustable Bralette comes in S-XXL, and is
available in soft shades of Black, Hush, Pale Sand, Ivory, Blurred
Heather Quartz as well as Pinot Noir, Cedarwood, Evening Sky and
Butternut colorways. The Enbliss Luxe Adjustable Bralette
retails for $46 - $48 and is available for purchase on Soma.com
"Over the last 12 months, Soma has been outpacing the
intimates industry in wireless bra growth with innovative,
new-to-market designs - such as the Vanishing 360 Wireless - and
highly rated styles such as the Enbliss Wireless," says
Vanessa Dusold, SVP of Soma.
"Growing at a faster pace than top structured wireless National
Brand styles, the original Enbliss Wireless boasts a 92% customer
recommendation rate with over 11,000 5-star reviews. We are excited
to offer our customer this update through Enbliss Luxe. With an
ongoing goal to become more inclusive within the Wireless category,
we will continue to make this product more readily available
through new sizes, shades and innovation in the future."
Both the Enbliss Luxe J-Hook Wireless and the Enbliss Luxe
Adjustable Bralette are launching this month and available for
purchase exclusively on Soma.com.
For more information, please visit Soma.com.
ABOUT SOMA
Founded in 2004, Soma has been focused on what women want and
need from day one. Soma's all-women led design team has crafted
bras and panties, pajamas and loungewear to make women feel both
beautiful and confident. Now, there are over 250 boutiques and
outlets nationwide, a monthly catalogue and 24/7 shopping at
soma.com. @somaintimates #somaintimates
Media Contact:
Kirby
Smith
Associate Manager, Public Relations
Chico's FAS, Inc.
(239) 218-1836
Kirby.smith@chicos.com
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SOURCE Chico's FAS, Inc.