NEW YORK, March 11, 2020 /PRNewswire/ -- Clear Channel
Airports (CCA), the Americas-based airports business of Clear
Channel Outdoor Holdings, Inc. (NYSE: CCO), announced today that
through a five-year competitive contract renewal with Signature
Flight Support, the world's largest network of Fixed Based
Operations (FBOs), it will transform the media and marketing
approach for over 140 private aviation terminals throughout
North America and the Caribbean. As the exclusive advertising
partner to Signature Flight Support, CCA's new media programs will
provide leading global brand partners with exclusive foundation
sponsorships and experiential advertising opportunities across the
country's private air facilities.
Signature Flight Support's new advertising program will include
new custom digital networks of LCD and LED screens across the top
20-25 private aviation terminals around the country. Increased
experiential and select exclusive foundation partner opportunities
will be available to many of the high-end brands that have
consistently advertised across these private aviation terminals.
Following in the footsteps of Norman Y. Mineta San Jose
International Airport (SJC)'s exclusive foundation sponsorship
advertising program, which CCA announced last fall, the new
advertising program for Signature Flight Support represents an
industry pivot in transacting airport media from a screen-by-screen
basis to complete terminal takeovers.
"We are excited to extend our partnership with Signature Flight
Support. Their network of FBOs presents the world's leading brands
and products with the absolutely unique ability to interact with
the world's highest net worth individuals, partners and families as
well as in many cases their staff representatives," said
Morten Gotterup, President, Clear
Channel Airports. "We will be working very closely with the
Signature Flight Support team to create truly innovative and
unforgettable advertising and sponsorship opportunities from new
experiential activations to exclusive brand partnerships. Our
partnership is poised to create some groundbreaking initiatives in
the private airport advertising sector."
"Signature Flight Support is thrilled to build upon our
long-standing partnership with Clear Channel. Together, we are
focused on maximizing the opportunities that only our unparalleled
network can deliver to the world's leading brands," said
Shawn Hall, Chief Commercial
Officer, Signature Flight Support. "We're excited to bring to life
new and innovative approaches to advertising in our FBOs, along
with exclusive experiences and surprise and delight moments that
engage and excite our customers. We look forward to collaborating
with likeminded brands and partnering with them to deliver
compelling, multi-year campaigns and activations."
Today's news comes on the heels of Clear Channel Airports
experiencing a year of innovations and industry firsts. Last fall,
CCA introduced the nation's first all-digital airport, Norman Y.
Mineta San Jose International Airport (SJC). And for the first
time, Clear Channel Outdoor's (CCO) RADAR has been made available
to SJC advertisers, which allows brands to leverage anonymous,
aggregated mobile location data to understand consumer mobility,
behavior and campaign outcomes – bringing digital to the physical
world. Another first also included Uber's directional signage
campaign at Seattle-Tacoma International Airport (SEA-TAC). This
unique OOH ad campaign was designed to help arriving passengers
quickly and easily locate their rideshares.
Information on Signature Aviation plc
Signature
Aviation plc is a market leading, global aviation support services
provider, primarily focused on servicing the Business and General
Aviation (B&GA) market. We support our customers through our
principal business Signature, and Global Engine
Services/Engine Repair and Overhaul (ERO) which is currently held
for sale.
Signature, including Signature FBO, TECHNICAirTM
and EPIC Fuels, provides premium, full-service flight and home
base support including refuelling, ground handling and MRO services
through the world's largest fixed base operation (FBO) network for
B&GA users with around 195 locations covering key destinations
in North America, Europe, South
America, Caribbean,
Africa and Asia. EPIC Fuels is a provider of aviation
fuels, supplies and services operating at around 175 branded FBO
locations.
Signature Aviation plc changed its name from BBA Aviation plc in
November 2019.
For more information, please visit www.signatureaviation.com
About Clear Channel Airports
Clear Channel
Outdoor Holdings, Inc. (NYSE: CCO) is one of the world's largest
outdoor advertising companies with a diverse portfolio of
approximately 460,000 print and digital displays in 32 countries
across Asia, Europe, Latin
America and North America,
reaching millions of people monthly. A growing digital platform
includes more than 15,000 digital displays in international markets
and more than 1,700 digital displays (excluding airports),
including more than 1,400 digital billboards, in the U.S. More
information can be found on Clear Channel Airports and Clear
Channel Outdoor by
visiting www.clearchannelairports.com and www.clearchanneloutdoor.com
Follow & Like: LinkedIn, Twitter, Instagram,
Facebook
Read our award-winning
blog: http://blog.clearchanneloutdoor.com/
View original content to download
multimedia:http://www.prnewswire.com/news-releases/clear-channel-airports-to-transform-advertising-programs-for-signature-flight-supports-network-of-private-aviation-terminals-301021575.html
SOURCE Clear Channel Airports