SEAWELL, CHRIST CHURCH, Barbados, Nov. 7,
2019 /PRNewswire/ -- Brands targeting airline passengers in
Barbados now have access to
cutting-edge marketing opportunities in Grantley Adams
International Airport (GAIA) via a first of its kind partnership
with Clear Channel Airports (CCA), the Americas-based airports
business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO). GAIA
awarded CCA this contract as its exclusive advertising provider.
CCA will design and launch a contemporary media program for GAIA
that captures the spirit of Barbados, the most affluent and developed
Eastern Caribbean country.
Titled "The Caribbean's Leading
Airport," by the World Travel Awards, CCA will amplify this
distinction by integrating a striking array of digital and printed
screens throughout the terminal. Leaning in to a "less-is-more"
approach aligned with Barbados'
culture, CCA's fusion of high-tech media, sponsored mobile charging
stations and spectacular large-format displays amongst concourse
environs will maximize revenue for GAIA and captivate passengers
for brands.
"Our diligence confirmed that Clear Channel Airports is the
airport media innovator and leader," said Terry Layne, Acting CEO, Grantley Adams
International Airport, "The sophisticated media program CCA
proposed is comprehensive, best-in-class and will deliver what
brands want, and, improve the overall experience for our valued
customers."
Brands benefitting from the GAIA's new media program range from
among industries such as tourism, banking and finance, real estate,
international business, retail and distribution. In addition, its
thriving rental market, driven by the tourist population, attracts
many foreign homebuyers.
The 430 square kilometer coral island features sun-filled
beaches, luxurious accommodations, and a wealth of sporting and
cultural attractions. The country often avoids the worst effects of
the Caribbean's tropical storms
and hurricanes during the rainy season as it's located southeast of
the region, outside the principal hurricane strike zone. This makes
it easier for travelers to choose Barbados as a vacation destination.
GAIA's airport traffic for 2018 was 2.19 million reflecting the
continued yearly increase from the dip in 2013 when there were 1.85
million passengers using the airport. GAIA offers daily flights to
and from other Caribbean islands
connecting to major cities in the U.S., Canada and Europe. GAIA provides about 26
international destinations including London, Manchester, Boston, New
York, Miami, Fort Lauderdale, Charlotte, Frankfurt, Toronto and Panama and more.
Media program displays include:
- 4-mm LED video wall
- Illuminated and non-illuminated tension fabric displays
- Exhibit and specialty displays
- FreeChargeā¢ station
- Glass wraps
- "Welcome to Barbados"
theming
About Clear Channel Airports
Dedicated to airport
advertising for over 45 years, Clear Channel Airports is the
premier innovator of airport advertising and sponsorship programs.
The Company, a brand division of Clear Channel Outdoor Americas
(NYSE: CCO), one of the world's largest outdoor advertising
companies, currently operates more than 260 airport programs across
the globe and has a presence in 28 of the top 50 U.S. markets with
major airports. To learn more about Clear Channel Airports and
Clear Channel Outdoor, visit www.clearchannelairports.com and
www.clearchanneloutdoor.com.
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SOURCE Clear Channel Airports