Sam Edelman Reveals First-Ever Eau De Parfum, Signature by Sam Edelman
August 25 2021 - 5:30PM
Business Wire
Signature by Sam Edelman brings a fresh new
scent to consumers
Sam Edelman, a brand best known for its iconic
women’s shoes, today launched its first-ever Eau de Parfum,
Signature by Sam Edelman. The fragrance is inspired by the
effortless elegance, feel-good spirit and aspirational style of the
Sam Edelman brand. Fragrance designer Raymond Matts partnered with
Firmenich Principle Perfumer Frank Voelkl to create a scent that
evokes feelings of empowerment and accomplishment, akin to the
confident feeling of stepping out in a great pair of heels.
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Signature by Sam Edelman is spirited and refined with whimsical
florals intermingling with refreshing greens and warm wood notes.
The comforting, warm woody base of the fragrance is created with
sandalwood and heart woods, perfectly balanced with inviting
florals of mimosa and airy blooms. A unique sense of enticement is
composed through an innovative capture of “margarita mist” enhanced
with green florals - a symbolic representation of Sam Edelman’s
signature Pantone® color.
“My creative process with fragrance is the same as with fashion
and footwear, the same inspirations, and the same feelings and
emotions,” said Sam Edelman. “Signature by Sam Edelman is a scent
for those who aspire, those who crave expression and those on a
journey to find their own signature. The scent is uplifting, and
just like your favorite pair of shoes, will carry you through the
adventures of life.”
The brand took an artisanal approach to crafting the Signature
by Sam Edelman bottle, using raw materials to design the sculptural
top and a striking bottle silhouette that embodies the irreverence,
modern elegance and spirit that is essential to the brand. The
final product: an interpretation of a shoe, quite literally taking
the shape of a heel.
"ScentBeauty is thrilled to have partnered with Sam Edelman to
bring his exquisite signature fragrance to the luxury market,” said
Stephen Mormoris, CEO ScentBeauty, Inc. “I strongly believe that
Sam Edelman's rarified sense of craftsmanship is beautifully
expressed in olfactory terms with his first Eau de Parfum."
The launch of Signature by Sam Edelman further supports the
brand’s sustained category expansion, joining the Sam Edelman
Lifestyle collection including shoes, handbags, kids’ shoes,
outerwear, dresses, and sunglasses.
Signature by Sam Edelman will launch in select Sam Edelman
boutiques and Macy’s locations and online at SamEdelman.com,
ScentBeauty.com, Macys.com on September 15th. The fragrance will
retail from $68 - $100. @Sam_Edelman #WhatsYourSignature
About Sam Edelman
A creative visionary and legend in the footwear industry, Sam
Edelman is a dominant force in fashion, making an indelible impact
on some of the most renowned contemporary brands throughout the
past 40 years. Sam and his wife, muse and business Co-Founder,
Libby Edelman have grown Sam Edelman into a complete lifestyle
brand devoted to an irreverent and whimsical style, inspired by
timeless American elegance that bridges the gap between aspiration
and attainability to define modern luxury. With flagship locations
in SoHo and Beverly Hills, and retail outlets from Hong Kong to
Dubai, Sam Edelman continues to expand its presence worldwide. Sam
Edelman is one of the Caleres brands.
About Caleres (NYSE: CAL)
Caleres is the home of today’s most coveted footwear brands and
represents a diverse portfolio spanning all of life’s styles and
experiences. Every shoe tells a story and Caleres has the perfect
fit for every one of them. Our collections have been developed and
acquired to meet the evolving needs of today’s assorted and growing
global audiences, with consumer insights driving every aspect of
the innovation, design, and craft that go into our distinctly
positioned brands, including Famous Footwear, Sam Edelman,
Naturalizer, Allen Edmonds, Vionic, Dr. Scholl’s Shoes, and more.
The Caleres story is most simply defined by the company’s mission:
Inspire people to feel great…feet first.
About ScentBeauty
ScentBeauty.com is the world’s first multi-brand e-commerce
platform for fragrance and scent. With an innovative direct to
consumer model, best in class licensing partners, and unique
editorial component, ScentBeauty connects fragrance to all the
senses in a way that has never been done before. Founded by Stephen
Mormoris, former CMO of Coty, Inc. and current CEO of Edge Beauty
Inc., Mormoris brings 25+ years of experience. With a vision to
disrupt the fragrance industry as we know it, Mormoris plans to
allow customers to experience and enjoy scent in ways that conform
to their ways of shopping and discovering brands, and new olfactory
sensibility.
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version on businesswire.com: https://www.businesswire.com/news/home/20210825005819/en/
Sam Edelman Media Contact KWT Global
KWTSamEdelman@KWTGlobal.com
Noel Garcia ngarcia@caleres.com
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