BALTIMORE, Jan. 21, 2020 /PRNewswire/ -- T. Rowe Price has relaunched its Money Confident
Kids® program, a financial
education program teaching basic financial concepts to middle
school-age children, as a new five-step program with a refreshed
website. The five steps outlined on the new site are designed to
build on each other and simplify the process of teaching core
financial concepts to kids.
The steps are systematically organized and focus on basic
financial concepts of:
- Setting a financial goal
- Prioritizing spending
- Rate of return
- Asset allocation
- Inflation and time horizon
- Diversification
Since the launch of its financial education efforts in 2009, T.
Rowe Price continues its mission of
promoting financial capabilities and working to build confidence
not only in kids, but also in adults who might struggle with how to
navigate conversations about finances with kids. T. Rowe Price's 2019 Parents, Kids & Money
Survey found that half of parents have some reluctance to
discuss money matters with their kids.
The Money Confident Kids program's content is intended to be
administered by an adult and serves as a turnkey solution for
teachers, parents, and volunteers to discuss money matters with
kids. By creating a more systematic process for adults, the program
offers a shelf-ready approach to teaching financial concepts in the
classroom and home. Each step has downloadable lessons and
activities for kids. The refreshed site also includes games, tips,
and other resources.
Over the past 10 years, T. Rowe
Price's financial education efforts have reached 12 million
people.1
QUOTES
Renee Christoff, head of
Global Associate Engagement + Corporate Social Responsibility at T.
Rowe Price
"Helping kids develop financial capabilities is the first step
toward helping the next generation of adults achieve financial
security. Our Money Confident Kids program offers a
non-intimidating way to learn—for kids and teachers and parents.
We're excited to offer a new experience for our users and support
their continued use of the Money Confident Kids program in the
classroom and home."
ABOUT T. ROWE PRICE
Founded in 1937, Baltimore-based T. Rowe Price Group,
Inc. (NASDAQ-GS: TROW), is a global investment management
organization with $1.21 trillion in
assets under management as of December 31,
2019. The organization provides a broad array of mutual
funds, subadvisory services, and separate account management for
individual and institutional investors, retirement plans, and
financial intermediaries. The company also offers a variety of
sophisticated investment planning and guidance tools.
T. Rowe Price's disciplined, risk-aware investment
approach focuses on diversification, style consistency, and
fundamental research. For more information, visit
troweprice.com or our Twitter, YouTube,
LinkedIn, Instagram, and Facebook
sites.
(1) Total reach of websites, online games, apps, exhibits,
programs with Scholastic and Junior Achievement, and sponsored
events.
MONEY CONFIDENT KIDS is a registered trademark of T.
Rowe Price, Group, Inc.
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SOURCE T. Rowe Price Group, Inc.