Versatel AG Calls on SPSS Inc. to Reduce Customer Churn
August 24 2009 - 9:00AM
Business Wire
Versatel AG, one of the largest providers of voice, internet and
data services in the German market, is using Predictive Analytics
Software (PASW) from SPSS Inc. (Nasdaq: SPSS) to optimize the
management of its marketing campaigns to existing customers.
Versatel AG invested in SPSS Predictive Analytics technology for
its Customer Value Management department.
Versatel’s Customer Value Management department was facing
various challenges, including a high percentage of returns for
campaigns carried out by external service providers, an
undifferentiated approach for campaigns to existing customers,
unstructured data management, and a suboptimal campaign process-
and system- environment.
Jonathan Überall, head of Versatel’s Customer Value Management
department, said, “Versatel was already familiar with SPSS
Predictive Analytics in several external projects. Thanks to the
high performance and intuitive user interface of the software, the
decision to purchase and deploy SPSS to improve our campaigns was
easy.”
Kris Hackney, vice president of worldwide strategic accounts and
services at SPSS, said, “As technology advances, service and
pricing plans evolve and customers have more options,
telecommunications companies face increasing competition for
customers. Leading organizations like Versatel AG are using our
Predictive Analytics Software to better understand and respond to
customers’ preferences and needs, increase customer retention,
acquire more profitable customers and create more effective
cross-selling and up-selling strategies.”
Versatel AG uses various products from the SPSS Predictive
Analytics Software portfolio to analyze its internet and telephony
customer data, as well as data on product usage, and then deploy
the results to optimally target its campaigns to customers. PASW
Modeler (formerly Clementine) data mining workbench was implemented
within just one month, with SPSS experts providing training for
Versatel’s data analysts and campaign managers. In less than six
months, PASW Collaboration and Deployment Services platform
(formerly Predictive Enterprise Services) and Event Builder
campaign optimization engine were also implemented.
Überall continued, “Optimizing direct marketing campaigns to
existing customers is a key priority for our business. By using the
latest data mining techniques from SPSS, the analysis of our
customer base and the entire campaign management process has
already substantially improved. We’re now also better able to
prevent customer churn and increase the conversion rate of our
cross- and up-selling campaigns.”
Predictive Analytics in Telecommunications
Telecommunications organizations worldwide – including 18 of the
top 22 global firms – use Predictive Analytics Software from SPSS
Inc. to secure an advantage in this highly competitive industry.
These firms are gaining a deeper understanding of customers’
attitudes, opinions and behaviors so they can develop more
effective customer retention strategies, create cross-sell and
up-sell initiatives, better control marketing costs, and detect and
prevent instances of fraud.
Availability
The entire portfolio of SPSS Predictive Analytics Software –
data collection, statistics, modeling, and deployment – is
available by calling 1-800-543-2185.
About SPSS Inc.
SPSS Inc. is a leading global provider of Predictive Analytics
software and solutions. The Company’s complete portfolio of
Predictive Analytics Software (PASW) products – data collection,
statistics, modeling and deployment – captures people’s attitudes
and opinions, predicts outcomes of future customer interactions,
and then acts on these insights by embedding analytics into
business processes. SPSS Solutions address interconnected business
objectives across an entire organization by focusing on the
convergence of analytics, IT architecture and business process.
Commercial, government and academic customers worldwide rely on
SPSS technology as a competitive advantage in attracting, retaining
and growing customers, while reducing fraud and mitigating risk.
Founded in 1968, SPSS is headquartered in Chicago, Illinois. For
more information, please visit www.spss.com.
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