Hard Rock International Launches Its New Menu
May 09 2005 - 9:00AM
PR Newswire (US)
Hard Rock International Launches Its New Menu New Menu Adds Global
Flair with Rock 'n' Roll Garnish ORLANDO, Fla., May 9
/PRNewswire-FirstCall/ -- Hard Rock International will rock your
palate this spring with the company's new food and drink menu. As
the brand prepares to celebrate its 34th anniversary, Hard Rock is
reinforcing its dedication to deliver the ultimate dining
experience by announcing it has revitalized its menu. Adding new
items with global appeal, Hard Rock is also revamping the menu's
look, combining its delectable food with a history of the greatest
collection of rock 'n' roll memorabilia and the story behind some
of its pieces including Eric Clapton's guitar, John Lennon's
"Remember Love" drawing and Jimi Hendrix's childhood rocking horse.
Arriving in Hard Rock Cafe locations across the U.S. and select
European markets on May 9 (with a worldwide launch later this
summer), the menu will feature authentic new items, including: *
Wings Around the World, (chicken wings tossed in world-class
sauces, made from scratch in each cafe) * Bloody Mary Shrimp
(grilled shrimp, skewered and basted in pesto sauce and served with
a Bloody Mary salsa and nacho cheese) * Tuscan Chicken Salad
(grilled chicken salad with an Italian flair) * Ahi Tuna Steak
Sandwich (a favorite from Hard Rock Cafes Honolulu, Kona and Maui)
* Texas Chili (homemade in each cafe) Rock-star inspired items,
such as Aerosmith guitarist Joe Perry's Quesadillas made with his
Rock Your World Mango Peach Tango hot sauce, will be added to the
menu, while Hard Rock favorites including the Pulled Pork Sandwich
and Twisted Mac, Chicken & Cheese will remain available for
guests. "Hard Rock was founded on creating an authentic experience
in a rock 'n' roll atmosphere and for three decades we have strived
to remain faithful to the brand's intentions," said Marie Grimm,
Director of R&D/Corporate Chef, Hard Rock International. "By
adding items like Wings Around the World, Tuscan Chicken Salad and
Texas Chili to Hard Rock International's new menu, we will continue
to create the greatest dining experience with a global flair and a
rock 'n' roll garnish." Hard Rock International's specialty will
continue to be its line of burgers, now made with Certified Angus
Beef(R), the world's premium brand of fresh ground beef. Launched
in March, Hard Rock International's 10 ounce Legendary Burger, is
topped with bacon, cheese, lettuce, tomato and a crispy homemade
onion ring, all served on a one-of-a-kind roll, made with real
GUINNESS(R). Another new addition to Hard Rock's line of Certified
Angus Beef burgers is the Stormy Blue Burger (a lightly seasoned
burger with crumbled blue cheese and creamy horseradish sauce). The
new menu will feature "no-nonsense" pricing as Hard Rock
International has moved to whole dollar pricing rather than dollars
and cents, which will also give a more streamlined presentation to
the customer. Hard Rock International has also upgraded its drink
menu, offering only top-shelf cocktails. New additions to the drink
menu include the Red Rocker and Waborita made with rock star Sammy
Hagar's Cabo Wabo Tequila, Jerry Garcia's Wine and the Mighty Mango
Mary made with Joe Perry's Mango Peach Tango Hot Sauce, Bloody Mary
Mix and ABSOLUT. About Hard Rock International Hard Rock
International, one of the most globally-recognized music,
entertainment and dining brands, has 121 signature Hard Rock Cafes
in 40 countries and owns the world's greatest collection of music
memorabilia. Known for its collectible and fashion merchandise,
live concerts, Hard Rock Live performance venues, hardrock.com and
Hard Rock Hotels and Casinos, Hard Rock International, Inc. is a
wholly-owned subsidiary of London-based The Rank Group Plc
(NASDAQ:RANKY). For more information on Hard Rock, visit
http://www.hardrock.com/ . DATASOURCE: Hard Rock International
CONTACT: Brian Siemienas of Hard Rock International,
+1-407-445-7625; Greg Healy or Meredith Miesieski, both of Coyne PR
for Hard Rock International, +1-973-316-1665 Web Site:
http://www.hardrock.com/
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