NEW YORK, July 10, 2017 /PRNewswire/ -- Paris Hilton
announces the launch of her newest fragrance, ROSÉ RUSH Paris
Hilton. Debuting summer 2017, the whimsical, flirty addition to
Hilton's "GOLD RUSH" fragrance collection ushers in a new
sophistication to the portfolio, exuding an effervescent charm and
allure with a captivating edge.
Following the international success of GOLD RUSH Paris Hilton,
ROSÉ RUSH marks the second feminine addition to Hilton's
internationally-acclaimed "GOLD RUSH" scent assortment. Reminiscent
of its predecessor, ROSÉ RUSH embraces old-Hollywood glamour, while drawing inspiration
from the exhilarating "rush" one feels when falling in love.
"ROSÉ RUSH is a scent to evoke confidence and ambition within
all women - particularly in the areas of love and romance," said
Hilton.
THE FRAGRANCE:
Created by Perfumer, Richard Herpin
of Firmenich, the Floral-Rose-Fruity fragrance opens with a
flirtatious blend of Rose Petals, Neroli and Lychee. Rose of May
and Peony mingle with Juicy Papaya at the mid, resulting in an
alluring bouquet of femininity. Sparkling Amber and Cedarwood
wrapped with White Musk round out the base, concluding the
olfactive with a touch of opulence.
"I wanted to gather ingredients that would create an aura of
femininity around anyone who wears the fragrance," said
Herpin. "To achieve this, I wove together a multitude of
Florals and enhanced the Rose Petal notes with hints of juicy pink
fruits like Lychee and Papaya to create a fragrance of pure joy and
delicacy. In the background, I added comforting and sensual
elements of Musk, Woods, and Amber, to create a feeling of elegant
extravagance every time the scent is applied."
THE PACKAGING:
A radiant addition to the enticing "GOLD RUSH" collection, the ROSÉ
RUSH flacon reflects the signature distinct feminine form of its
predecessor. The evocative silhouette is ornamented with
rosé-tinted iridescent glitter emitting a luminous sparkle.
THE CAMPAIGN:
Reflecting the collection's signature style, the ROSÉ RUSH campaign
is bathed in a rosé hue, with Hilton in a flirtatious stance
exuding an aura of glamour and powerful femininity.
THE COLLECTION:
ROSÉ RUSH Paris Hilton Eau de Parfum
3.4 oz
/100 mL
$60.00
ROSÉ RUSH Paris Hilton will launch exclusively at Perfumania and
Perfumania.com on July 11, 2017.
ABOUT THE PARIS HILTON FRAGRANCE COLLECTION:
Paris Hilton for Women (2004),
Paris Hilton for Men (2004), Just Me
by Paris Hilton for Women (2005),
Just Me by Paris Hilton for Men
(2005), Heiress by Paris Hilton for
Women (2006), Heir by Paris Hilton
for Men (2006), Can Can by
Paris Hilton for Women (2007),
Fairy Dust by Paris Hilton for Women (2008), Siren by
Paris Hilton for Women (2009), Tease
by Paris Hilton for Women (2010),
Paris Hilton Passport Collection for Women: Paris Hilton in South Beach, Paris Hilton in Paris, Paris
Hilton in Tokyo,
Paris Hilton in St. Moritz (2011), Dazzle (2012), Can Can
Burlesque (2013), With Love, Paris
Hilton (2014), Paris Hilton Limited Anniversary Edition
(2015), Paris Hilton Heiress Limited Edition (2015), Gold Rush
Paris Hilton (2016), Gold Rush Man Paris Hilton (2017), Can Can
Bling Edition (2017), Rosé Rush Paris
Hilton (2017).
ABOUT PARLUX FRAGRANCES LTD:
Parlux LTD, a leading global beauty company designs, manufactures,
markets and distributes prestige fragrances and related products
since 1987. Parlux LTD is a wholly owned subsidiary of
Perfumania Holdings Inc., an independent, national, vertically
integrated wholesale distributor and specialty retailer of
fragrances and related products. It is traded on the NASDAQ
exchange (PERF).
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SOURCE Parlux Fragrances LTD