Growing The Orchard in Nashville
April 15 2010 - 9:15AM
Business Wire
Today, The Orchard (NASDAQ: ORCD), a global leader in music
and video distribution and comprehensive digital strategy,
announced it has opened a new office on Nashville’s famous Music
Row.
“Nashville has always had it right; it’s about the songs,”
commented Brad Navin, CEO of The Orchard. ”We hope to apply our
expertise around the digital music business to deliver marketing,
strategic planning and promotions to Nashville’s top independent
labels, artists and publishers for success at digital retail –
where it too, is about the songs!”
Through The Orchard’s platform, clients can quickly deliver
music and video to digital and mobile storefronts around the world,
track where sales occur, and leverage The Orchard’s data analytics
tools to maximize sales and promotions. Additionally, clients may
tap The Orchard’s suite of services, utilizing physical
distribution, retail promotions, online marketing, iPhone
application creation, and song placement in film, TV and
advertising.
The Orchard’s newest office in Nashville will be led by long
time Nashville music veteran, David Kastle. Kastle previously
served as VP of Buddy Killen Music Group (KMG), where he signed
such notable writers as Holly Lamar, Vicky McGehee, Trent
Tomlinson, Trey Matthews and David Chamberlain. He started his
career at Acuff Rose Publications and also founded MovieCues, an
online music licensing resource to connect independent
musicians/songwriters with music supervisors.
To coincide with the opening of the Nashville office, The
Orchard signed an exclusive partnership with FUNL, a new venture
from music industry veterans Pam Browne, Tamara Alan and Nancy
Eckert. The Orchard and FUNL will kick things off with the return
of multi-platinum country recording artist Ty Herndon, whose first
single “Journey On” is now available across digital retail. The
Orchard will also distribute the highly anticipated full-length
album with the same title on June 8, 2010.
Also signed on with The Orchard is Turnpike Music, Nashville
veteran Larry Pareigis’s independent radio promotion agency, as
well as Nashville 2 You (N2U), industry veteran Rick Barker’s
marketing agency. The Orchard will handle digital distribution for
select clients for each company.
To commemorate the new office, Kastle and The Orchard will host
a launch party on April 22nd at Nashville’s Tin Roof.
About The Orchard(R)
Headquartered in New York and London with operations in 25
markets around the world, The Orchard (NASDAQ: ORCD) is an
independent music and video distributor specializing in
comprehensive digital strategies for content owners. Through
innovative global marketing and promotions, The Orchard drives
sales across more than 660 digital and mobile storefronts in more
than 75 countries, as well as physical retailers across North
America and Europe. The company was founded in 1997 as a business
partner that fosters creativity and independence within its global
clients. For further information, please visit
www.theorchard.com.
Forward Looking Statements
This release may contain certain forward-looking statements
regarding The Orchard's expectations regarding future events and
operating performance within the meaning of Federal Securities laws
that are subject to certain risks and uncertainties and involve
factors that may cause actual results to differ materially from
those projected or suggested. Factors that could cause actual
results to differ include, but are not limited to, the ability of
The Orchard to distribute certain products, videos and films and
provide certain marketing and other services. Undue reliance should
not be placed on such forward-looking statements as they speak only
as of the date hereof, and The Orchard undertakes no obligation to
update these statements to reflect subsequent events or
circumstances except as may be required by law. Additional factors
that could cause actual results to differ materially from those
projected or suggested in any forward-looking statements are
contained in The Orchard's most recent periodic reports on Form
10-K and Form 10-Q that are filed with the Securities and Exchange
Commission.
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