STAMFORD, Conn., July 14, 2020 /PRNewswire/ -- Design Within
Reach, Inc. (DWR), is proud to announce the launch of its newly
redesigned website at www.dwr.com. The new cutting-edge site
features improved functionality, enhanced content, easy access to
product information, enriched storytelling capabilities, and a
streamlined and welcoming look and feel that reflects DWR's
authentic, modern product offering.
Created with the user experience in mind, the revamped website
encompasses many new features to help users make informed decisions
and seamlessly navigate their purchasing journey. New functionality
improvements include:
- Frictionless filtering and refinement process.
- Enriched product content and information.
- Fully responsive design for optimal engagement.
- Improved taxonomy and product classification structure.
- Enhanced customer account management and wish list
functionality.
- Robust and thoughtful storytelling.
- Updated customer assistance and design service features.
Recent shifts in consumer behavior show more shoppers are making
their furniture purchasing decisions online and as a
customer-centric business, the launch responds to this demand.
Following more than 110 hours of customer research, in-depth
feedback and user testing with more than 200 participants, the site
was built to accommodate consistent functionality presented in a
more easily accessible format, plus content that answers a
customers' questions – key requests from those surveyed.
"We are thrilled to debut our new website to our clients and
visitors who are looking to understand the breadth of Design Within
Reach's products and services," said Ben
Groom, Chief Digital Officer of Herman Miller. "This website redesign truly ties
together utility and brand expression and allows each visitor to
have a more engaging and personalized experience."
The new site follows the launch of DWR's next generation virtual
chat service, a web plugin that enables customers to video chat
face-to-face with trained sales associates who demonstrate products
and answer real-time questions regarding purchasing decisions.
"In the era of COVID–19, we are pleased with our ability to fast
track the roll out of this digital strategy. Allowing customers to
shop digitally from the convenience of their home while continuing
to receive the exceptional service that DWR customers know and
expect is something we believe many industries will evolve to,"
says Groom. "The new site not only bridges the gap between the
showroom experience and eCommerce experience, it also does an
excellent job of sharing who we are as a company and what's
important to us."
The website was created in partnership with BASIC®,
an industry-leader in digital transformations whose best-in-class
teams helped bring DWR's vision to life.
Known for introducing great design to the public, Design Within
Reach made modern design accessible to the U.S. market through its
catalog and eCommerce site and has built a reputation on educating
the consumer about design classics and 20th-century greats. Since
its founding in 1998, DWR has become more than a home for
midcentury design, investing in the future of the industry and the
21st-century designers who will become design greats.
Design Within Reach's new website will be updated on a regular
basis with news of product launches, virtual sales tools, and more
operational built-ins to come. Visitors are encouraged to explore
the website and sign up for DWR's newsletter at www.dwr.com.
About Design Within Reach
Design Within Reach, Inc., founded in 1998 and headquartered in
Stamford, Connecticut, is the
world leader in authentic modern design. The company sells its
furniture and accessories to residential and commercial customers
through retail Studios in North
America, via the Web at dwr.com, by phone at 1.800.944.2233.
Design Within Reach, Inc., is a subsidiary of Herman Miller, Inc.
About Herman Miller,
Inc.
Herman Miller is a globally
recognized provider of furnishings and related technologies and
services. Since its inception in 1905, the company has relied on
innovative design to help people do great things. The global design
leader has evolved into Herman Miller Group, a family of brands
that collectively offers a variety of products for environments
where people live, learn, work, and heal. The family of brands
includes Colebrook Bosson Saunders, Design Within Reach, Geiger,
HAY, Maars Living Walls, Maharam, naughtone, Nemschoff, and
Herman Miller. NASDAQ: MLHR. For
more information visit www.hermanmiller.com/about-us/.
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SOURCE Design Within Reach