UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
FORM 10-Q
 
 
(Mark One)
x
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended March 31, 2013
OR
¨
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from              to             
Commission file number: 001-35604  
 
KAYAK SOFTWARE CORPORATION
(Exact name of registrant as specified in its charter)
 
 
Delaware
 
54-2139807
(State or other jurisdiction of
incorporation or organization)
 
(I.R.S. Employer
Identification Number)
55 North Water Street, Suite 1
Norwalk, CT 06854
(Address of principal executive offices, including zip code)
(203) 899-3100
(Registrant’s telephone number, including area code)  
Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes    x      No    ¨
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).    Yes    x      No    ¨
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.  
Large accelerated filer   ¨
Accelerated Filer  ¨
Non-accelerated filer (Do not check if a smaller reporting company)  x
Smaller reporting company   ¨
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).    Yes    ¨      No    x
At May 7, 2013, there were 9,898,725 shares of KAYAK's Class A common stock outstanding and 29,391,305 shares of KAYAK's Class B common stock outstanding.



KAYAK SOFTWARE CORPORATION

TABLE OF CONTENTS
 
   
Page
 
 
 
 
 
 
 
 
 
 



2


SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS

This quarterly report on Form 10-Q contains forward-looking statements that are based on our management's beliefs and assumptions and on information currently available to our management. The statements contained in this quarterly report on Form 10-Q that are not purely historical are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. You can identify these statements by words such as “aim,” “anticipate,” “assume,” “believe,” “could,” “due,” “estimate,” “expect,” “goal,” “intend,” “may,” “objective,” “plan,” “potential,” “positioned,” “predict,” “should,” “target,” “will,” “would” and other similar expressions or words that convey uncertainty of future events or outcomes to identify these forward-looking statements. These statements include: our belief that our accounting related estimates are reasonable, our belief in the credit quality of our financial investments, our belief in the ability to collect customer accounts, our belief in the reliability of the fair value of stock options, our intent to hold marketable securities to maturity, our belief that the straight-line method of depreciation reflects an appropriate allocation of costs, our belief that settlement of our shareholder litigation will settle all matters related to our merger, our belief that we could be subject to future litigation, our belief that the technologies we use are reliable and efficient, our belief that our data facilities are well suited to our current needs, our belief that brand marketing costs are relatively fixed, our belief that traffic and queries will continue to increase, our expectation to continue to invest in brand marketing and its results, our expectation to continue to invest in Europe, our expectation that revenue from international operations will grow faster than those in the U.S., our expectation that mobile applications will gain in popularity, our expectation to devote additional resources to mobile applications, our belief that mobile applications will contribute meaningful revenue to our business, our belief that marketing investments were the primary contributor to revenue growth, our belief that our cash balances are sufficient for at least the next twelve months, our expectation that we may make acquisitions and may need additional financing, our belief that the fair values of reporting units exceed the carrying value by a significant amount, our belief that we could enter into derivative arrangements, our belief that income from investments could decrease in the future, and our belief that the outcome of legal matters will not have a material adverse effect on our business. These statements are not guarantees of future performance or development and involve known and unknown risks, uncertainties and other factors that are in some cases beyond our control. All of our forward-looking statements are subject to risks and uncertainties that may cause our actual results to differ materially from our expectations. Factors that may cause such differences include, but are not limited to, the risks described under “Risk Factors” in our Annual Report on Form 10-K filed with the SEC on March 29, 2013.
 
Given these risks and uncertainties, you should not place undue reliance on these forward-looking statements. Also, forward-looking statements represent our management's beliefs and assumptions only as of the date of this quarterly report on Form 10-Q. You should read this quarterly report on Form 10-Q completely and with the understanding that our actual future results may be materially different from what we expect. This Form 10-Q should also be read in conjunction with our other Securities and Exchange Commission, or SEC, filings including the audited consolidated financial statements included in our Annual Report on Form 10-K filed with the SEC on March 29, 2013. We hereby qualify our forward-looking statements by these cautionary statements. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.



3


PART I: FINANCIAL INFORMATION
Item 1. Financial Statements
KAYAK Software Corporation and Subsidiaries  

Consolidated Balance Sheets
(unaudited)
(In thousands, except share and per share amounts)
 
March 31,
 
December 31,
 
2013
 
2012
Assets
 
 
 
Current assets
 
 
 
Cash and cash equivalents
$
181,321

 
$
183,169

Marketable securities
1,985

 
6,612

Accounts receivable, net of allowance for doubtful accounts of $2,771 and $2,908 at March 31, 2013 and December 31, 2012, respectively
54,687

 
42,078

Deferred tax asset
1,927

 
1,927

Prepaid expenses and other current assets
7,130

 
3,831

Total current assets
247,050

 
237,617

Property and equipment, net
6,687

 
6,903

Intangible assets, net
11,415

 
12,418

Goodwill
155,527

 
155,988

Deferred tax asset
13,655

 
12,636

Other assets
1,362

 
1,483

Total assets
$
435,696

 
$
427,045

Liabilities and stockholders’ equity
 
 
 
Current liabilities
 
 
 
Accounts payable
$
9,540

 
$
10,365

Accrued expenses and other current liabilities
23,924

 
24,141

Total current liabilities
33,464

 
34,506

Deferred tax liability
3,299

 
3,534

Other long-term liabilities
5,402

 
4,570

Total liabilities
42,165

 
42,610

Redeemable convertible preferred stock
 
 
 
Commitments and contingencies (Note 10)


 


Stockholders’ equity
 
 
 
Preferred Stock, $0.001 par value; 5,000,000 shares authorized and no shares issued and outstanding as of March 31, 2013 and December 31, 2012, respectively.

 

Class A Common Stock, $0.001 par value; 150,000,000 shares authorized and 9,733,552 shares issued and outstanding and 4,823,373 shares issued and outstanding as of March 31, 2013 and at December 31, 2012, respectively.
10

 
5

Class B Common Stock, $0.001 par value; 50,000,000 shares authorized and 29,239,666 issued and outstanding and 33,851,525 shares issued and outstanding as of March 31, 2013 and at December 31, 2012, respectively.
29

 
34

Additional paid-in capital
381,044

 
373,023

Other comprehensive loss
(1,510
)
 
(458
)
Accumulated earnings
13,958

 
11,831

Total stockholders’ equity
393,531

 
384,435

Total liabilities and stockholders’ equity
$
435,696

 
$
427,045

  See notes to consolidated financial statements

4


KAYAK Software Corporation and Subsidiaries
 
Consolidated Statements of Operations
(unaudited)
(In thousands, except share and per share amounts)
 
Three Months Ended March 31,
 
2013
 
2012
Revenues
$
82,307

 
$
73,338

Cost of revenues (excludes depreciation and amortization)
5,491

 
5,185

Selling, general and administrative expenses:

 

Marketing
48,723

 
41,249

Personnel
15,112

 
11,913

Other general and administrative expenses
5,154

 
4,832

Total selling, general and administrative expenses (excludes depreciation and amortization)
68,989

 
57,994

Depreciation and amortization
1,592

 
2,050

Income from operations
6,235

 
8,109

Other income (expense)

 

Interest income
71

 
21

Other expense
(253
)
 
(196
)
Total other expense
(182
)
 
(175
)
Income before taxes
6,053

 
7,934

Income tax expense
3,926

 
3,789

Net income
2,127

 
4,145

Redeemable convertible preferred stock dividends

 
(2,936
)
Net income attributed to common stockholders
$
2,127

 
$
1,209

Net income per common share

 

Basic
$
0.05

 
$
0.17

Diluted
$
0.05

 
$
0.11

Weighted average common shares

 

Basic
38,813,838

 
7,037,280

Diluted
45,313,143

 
37,331,889

 
.
See notes to consolidated financial statements

5


KAYAK Software Corporation and Subsidiaries
 
Consolidated Statements of Comprehensive Income (Loss)
(unaudited)
(In thousands)

 
Three Months Ended March 31,
 
2013
 
2012
Net Income
$
2,127

 
$
4,145

Other comprehensive income (loss), net of tax
 
 
 
Foreign currency translation adjustments
(1,052
)
 
1,154

Other comprehensive income (loss)
(1,052
)
 
1,154

Total comprehensive income
$
1,075

 
$
5,299

 
 
 
 
 
See notes to consolidated financial statements

6


KAYAK Software Corporation and Subsidiaries
 
Consolidated Statements of Changes in Stockholders’ Equity
(unaudited)
(In thousands, except share amounts)  
 
Class A Common Stock
Class B Common Stock
Additional
Paid-In
Capital
Other
Comprehensive
Loss
Accumulated
Equity
Total
Stock-holders’
Equity
 
Shares
Amount
Shares
Amount
Balance, December 31, 2012
4,823,373

$
5

33,851,525

$
34

$
373,023

$
(458
)
$
11,831

$
384,435

Stock-based compensation expense




4,932



$
4,932

Issuance of common stock upon exercise of stock options and warrants
3,091


295,229


2,268



$
2,268

Conversion of Class B common stock to Class A common stock
4,907,088

5

(4,907,088
)
(5
)



$

Excess tax benefits from stock-based compensation




821



$
821

Other comprehensive loss





(1,052
)

$
(1,052
)
Net income






2,127

$
2,127

Balance, March 31, 2013
9,733,552

$
10

29,239,666

$
29

$
381,044

$
(1,510
)
$
13,958

$
393,531

 
See notes to consolidated financial statements

7


KAYAK Software Corporation and Subsidiaries
 
Consolidated Statements of Cash Flows
(unaudited)
(In thousands)

 
Three Months Ended March 31,
 
2013
 
2012
Cash flows from operating activities
 
 
 
Net income
$
2,127

 
$
4,145

Adjustments to reconcile net income to net cash from operating activities:
 
 
 
Depreciation and amortization
1,592

 
2,050

Stock-based compensation expense
4,932

 
2,998

Excess tax benefits from exercise of stock options
(821
)
 

Deferred taxes
(1,151
)
 
(878
)
Mark to market adjustments

 
(21
)
Changes in assets and liabilities, net of effect of acquisitions:
 
 
 
Accounts receivable
(13,046
)
 
(16,577
)
Prepaid expenses and other current assets
(2,955
)
 
590

Accounts payable
(717
)
 
3,537

Accrued liabilities and other liabilities
1,530

 
1,662

Net cash from operating activities
(8,509
)
 
(2,494
)
Cash flows from investing activities
 
 
 
Capital expenditures
(783
)
 
(500
)
Purchase of marketable securities

 
(3,329
)
Maturities of marketable securities
4,591

 
5,951

Net cash from investing activities
3,808

 
2,122

Cash flows from (used in) financing activities
 
 
 
Proceeds from exercise of stock options
723

 
186

Expenses related to the initial public offering

 
(47
)
Tax benefits realized from exercise of stock options
821

 

Repayment of Shareholder Loans
1,544

 

Net cash from financing activities
3,088

 
139

Effect of exchange rate changes on cash and cash equivalents
(235
)
 
491

Increase (decrease) in cash and cash equivalents
(1,848
)
 
258

Cash and cash equivalents, beginning of period
183,169

 
35,127

Cash and cash equivalents, end of period
$
181,321

 
$
35,385

Supplemental disclosures of cash flow information
 
 
 
 
 
 
 
Cash paid during the period for:
 
 
 
Income taxes
$
9,180

 
$
5,534

See notes to consolidated financial statements

8


KAYAK Software Corporation and Subsidiaries
 
Notes to Consolidated Financial Statements
(unaudited)
(In thousands, except share and per share amounts)
 
1. Organization
 
KAYAK Software Corporation was incorporated in Delaware on January 14, 2004 under the name of Travel Search Company, Inc. On August 17, 2004, we officially changed our name to KAYAK Software Corporation, or KAYAK. We operate KAYAK.com and other travel websites and mobile applications that allow people to search for rates and availability for airline tickets, hotel rooms, rental cars, and other travel-related services across hundreds of websites and provide choices on where to book. As used in this report, the terms “we,” “us,” “our,” “KAYAK” and the “Company” mean KAYAK Software Corporation and its subsidiaries, unless the context indicates another meaning.

On July 25, 2012, we completed our initial public offering, or IPO, in which we issued and sold 4,025,000 shares of Class A common stock at an offering price of $26.00 per share. We received net proceeds of $94,213 after deducting underwriting discounts and commissions and issuance costs of approximately $4,112 . In connection with our IPO, we also entered into private placement transactions with existing stockholders pursuant to which we issued and sold 231,695 shares of our Class A common stock at a price of $26.00 per share and issued 308,032 shares of our Class A common stock for no consideration.

On November 8, 2012, we entered into an Agreement and Plan of Merger, or Merger Agreement, to be acquired by priceline.com Incorporated (NASDAQ: PCLN), or priceline.com.  Under the terms of the Merger Agreement, KAYAK will merge with and into a wholly owned subsidiary of priceline.com.  
 
At the effective time of the merger, each share of KAYAK Class A and Class B common stock issued and outstanding immediately prior to the effective time will, at the election of the holder and subject to proration as set forth in the Merger Agreement, be converted into the right to receive either (i) $40.00 per share of KAYAK Class A and Class B common stock or (ii) a fraction of a share of priceline.com common stock.  The number of shares of priceline.com common stock issued in consideration for the Class A and Class B common stock will be based upon a formula as set forth in the Merger Agreement.  
  
The merger was unanimously approved by the respective Boards of Directors of KAYAK and priceline.com and the Board of Directors of KAYAK recommended that KAYAK’s stockholders approve the proposed transaction.

On March 4, 2013, KAYAK stockholders voted to approve the adoption of the Merger Agreement. Approximately 96% of the total voting power of KAYAK's outstanding shares of Class A common stock and Class B common stock as of January 24, 2012, the record date for the special meeting of stockholders, were voted in favor of the adoption of the Merger Agreement.

On May 9, 2013, the UK Office of Fair Trading announced that it had cleared the merger of KAYAK with priceline.com.  The closing date of the proposed merger has been scheduled for May 21, 2013 subject to the remaining conditions to closing being satisfied.
 
                The Merger Agreement contains certain termination rights for both KAYAK and priceline.com and further provides that, upon termination of the Merger Agreement under certain circumstances, KAYAK may be obligated to pay priceline.com a termination fee of $52,700 .


2. Summary of Significant Accounting Policies
 
Significant Estimates and Judgments
 
The preparation of financial statements in conformity with Generally Accepted Accounting Principles, or GAAP, in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Significant estimates relied upon in preparing these financial statements include the provision for uncollectible accounts, estimates used to determine the fair value of our common stock, preferred stock, stock-based compensation and preferred stock warrants, recoverability of our net deferred tax assets and the fair value of long lived assets and goodwill. Changes in estimates are recorded in the period in which they become known. We base

9


estimates on historical experience and various other assumptions that we believe to be reasonable under the circumstances. Actual results may differ from our estimates.
 
Principles of Consolidation
 
The accompanying consolidated financial statements include the accounts of the Company and its wholly owned subsidiaries, and have been prepared in accordance with accounting principles generally accepted in the United States of America, or GAAP. Operating results of acquired businesses are included in the consolidated statements of operations from the date of acquisition. All intercompany accounts and transactions have been eliminated. We have reclassified certain prior period amounts to conform to our current period presentation.
 
The interim financial statements and footnotes are unaudited. In the opinion of our management, these statements include all adjustments, which are of a normal recurring nature, necessary to present a fair statement of the Company’s results of operations, financial position and cash flows. Interim results are not necessarily indicative of financial results for a full year. The interim information included in this Form 10-Q should be read in conjunction with the consolidated financial statements in our Annual Report on Form 10-K for the year ended December 31, 2012.

Foreign Currency Translation
 
Assets and liabilities for our international operations are translated to U.S. dollars at current exchange rates in effect at the balance sheet date. Income and expense accounts are translated at average exchange rates in effect during the year. Resulting translation adjustments are recorded as a separate component of accumulated other comprehensive income.
 
Segments
 
We have one operating segment for financial reporting purposes: travel search.

Revenue Recognition

KAYAK’s services are free for travelers. We earn revenues by sending referrals to travel suppliers and online travel agents, (OTAs) after a traveler selects a specific itinerary (distribution revenues), and through advertising placements on our websites and mobile applications (advertising revenues).
    
We recognize distribution revenues upon completion of the referral. Provided that our fees are fixed and determinable, there is persuasive evidence of an arrangement and collection is reasonably assured. Advertising revenues are recognized when a traveler clicks on an advertisement that a customer has placed on our website or mobile application or when we display an advertisement.

Distribution Revenues
 
We earn distribution revenues by sending qualified leads to travel suppliers and OTAs and by facilitating bookings directly through our websites and mobile applications. After a traveler has entered a query on our website, reviewed the results, and decided upon a specific itinerary, we send the user directly into the travel supplier's or OTA's purchase process to complete the transaction. In many cases, users may now complete bookings with the travel supplier or OTA without leaving our websites and mobile applications. Travel suppliers and OTAs have the flexibility to pay us either when these qualified leads click on a query result at a set cost per click, or CPC basis, or when they purchase a travel product either through us or on the travel supplier or OTA website which we refer to as a cost per acquisition, or CPA, basis. We separately negotiate and enter into our distribution agreements, and these agreements set forth the payment terms for the applicable travel supplier or OTA.
 
Advertising Revenues
 
Advertising revenues primarily come from payments for compare units, text-based sponsored links and display advertisements. A “compare unit” is an advertising placement that, if selected by a KAYAK user, launches the advertiser’s website and initiates a query based on the same travel parameters provided on the KAYAK website. The major types of advertisers on our websites consist of OTAs, third party sponsored link providers, hotels, airlines and vacation package providers. Generally, our advertisers pay us on a CPC basis, which means advertisers pay us only when someone clicks on one of their advertisements, or on a cost per thousand impression basis, or CPM. Paying on a CPM basis means that advertisers pay us based on the number of times their advertisements appear on our websites or mobile applications.
 
Concentrations of Credit Risk

10


 
Financial instruments that subject us to significant concentrations of credit risk consist primarily of cash, cash equivalents, marketable securities and accounts receivable. Our cash and cash equivalents and marketable securities are primarily held in one financial institution that we believe to be of high credit quality.
 
Three significant customers accounted for the following percentages of total revenues:
 
 
Three Months Ended March 31,
 
2013
 
2012
Customer A
21%
 
22%
Customer B
14%
 
10%
Customer C
7%
 
11%
 
Amounts due from these significant customers were:
 
 
 
March 31,
 
December 31,
 
 
2013
 
2012
Customer A
 
$
9,203

 
$
5,485

Customer B
 
7,545

 
3,152

Customer C
 
5,310

 
3,813

 
We believe significant customer amounts outstanding at March 31, 2013 and December 31, 2012 are collectible.
 
Cost of Revenues
 
Cost of revenues consists primarily of expenses incurred related to airfare query costs, data center costs and related bandwidth charges. All costs of revenues are expensed as incurred.
 
Marketing

Marketing expenses are comprised primarily of costs of search engine and other digital marketing, brand advertising, affiliate referral fees, and public relations. All marketing costs are expensed as incurred.

Stock-Based Compensation
 
We estimate the value of stock option awards on the date of grant using the Black-Scholes option-pricing model (the Black-Scholes model). The determination of the fair value of stock option awards on the date of grant is affected by our stock price as well as assumptions regarding a number of complex and subjective variables. These variables include our expected stock price volatility over the term of the awards, expected term, risk-free interest rate, expected dividends and expected forfeiture rates. The forfeiture rate is estimated using historical option cancellation information, adjusted for anticipated changes in exercise and employment termination behavior. Outstanding awards do not contain market or performance conditions and therefore, we recognize stock-based compensation expense on a straight-line basis over the requisite service period.

We account for stock options issued to non-employees in accordance with the guidance for equity-based payments to non-employees. Stock option awards to non-employees are accounted for at fair value using the Black-Scholes option-pricing model. Our management believes that the fair value of stock options is more reliably measured than the fair value of the services received. The fair value of the unvested portion of the options granted to non-employees is re-measured each period. The resulting increase or decrease in value, if any, is recognized during the period the related services are rendered. The fair value of each non-employee stock-based compensation award is re-measured each period until a commitment date is reached, which is generally the vesting date.
 
We also award restricted stock units to certain of our non-employee board members. At the time of vesting these awards are settled 65% in shares and 35% in cash. Awards settled in shares are accounted for based on the fair market value at the time of grant while awards settled in cash are accounted for based on the fair market value at the time of vesting.


11


Fair Value of Financial Instruments
 
The carrying amounts of our cash and cash equivalents, accounts receivable, accounts payable and accrued liabilities, approximate fair value because of their short maturities.
 
Cash Equivalents and Marketable Securities
 
Cash equivalents include all highly liquid investments maturing within 90 days from the date of purchase.
 
Marketable securities are classified as held-to-maturity as we have the intent and ability to hold these investments to maturity. Marketable securities are reported at amortized cost. Cash equivalents and marketable securities are invested in instruments we believe to be of high-quality, primarily money market funds, U.S. Government obligations, state and municipality obligations and corporate bonds with remaining contractual maturities of less than one year.
 
Accounts Receivable and Allowance for Doubtful Accounts
 
We review accounts receivable on a regular basis and estimate an amount of losses for uncollectible accounts based on our historical collections experience, age of the receivable and knowledge of the customer. We record changes in our estimate to the allowance for doubtful accounts through bad debt expense and relieve the allowance when accounts are ultimately collected or determined to be uncollectible.
 
Property and Equipment
 
Property and equipment are stated at cost less accumulated depreciation and amortization. Depreciation of property and equipment is computed on a straight-line basis over the estimated useful lives of the assets or, when applicable, the life of the lease, whichever is shorter.
 
Software and Website Development Costs
 
Certain costs to develop internal use computer software are capitalized provided these costs are expected to be recoverable. These costs are included in property and equipment and are amortized over three years beginning when the asset is substantially ready for use. Costs incurred during the preliminary project stage, as well as maintenance and training costs were expensed as incurred. We capitalized $ 101 and $ 222 of software development costs and amortized $ 280 and $ 260 in the three months ended March 31, 2013 and March 31, 2012 , respectively.
 
Impairment of Long-Lived Assets
 
Long-lived assets are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of the asset may not be recoverable. When such events occur, we compare the carrying amounts of the assets to their undiscounted expected future cash flows. If this comparison indicates that there is impairment, the amount of the impairment is calculated as the difference between the carrying value and fair value.
 
Goodwill
 
Goodwill represents the excess of the cost of acquired business over the fair value of the assets acquired at the date of acquisition. Goodwill is tested for impairment at least annually and whenever events or changes in circumstances indicate that goodwill may be impaired. Goodwill is not deductible for tax purposes.
 
We assess goodwill for possible impairment using a two-step process. The first step identifies if there is potential goodwill impairment. If step one indicates that an impairment may exist, a second step is performed to measure the amount of the goodwill impairment, if any. Goodwill impairment exists when the estimated fair value of goodwill is less than its carrying value. If impairment exists, the carrying value of the goodwill is reduced to fair value through an impairment charge in our consolidated statements of operations.
 
For purposes of goodwill impairment testing, we estimate the fair value of the Company using generally accepted valuation methodologies, including market and income based approaches, and relevant data available through and as of the testing date. The market approach is a valuation method in which fair value is estimated based on observed prices in actual transactions and on asking prices for similar assets. Under the market approach, the valuation process is essentially that of comparison and correlation between the subject asset and other similar assets. The income approach is a method in which fair value is estimated based on the cash flows that an asset could be expected to generate over its useful life, including residual value cash flows. These cash flows are then discounted to their present value using a rate of return that accounts for the relative risk of not realizing the estimated annual cash flows and for the time value of money.

12


  
Accumulated Other Comprehensive Income
 
Accumulated other comprehensive income consists of foreign currency translation adjustments. The financial statements of non-U.S. entities are translated from their functional currencies into U.S. dollars. Assets and liabilities are translated at period end rates of exchange and revenue and expenses are translated using average rates of exchange. The resulting gain or loss is included in accumulated other comprehensive income on the consolidated balance sheet.
 
Income Taxes
 
We record income taxes under the liability method. Interest and penalties related to income tax liabilities, if any, are included in income tax expense. Deferred tax assets and liabilities reflect our estimation of the future tax consequences of temporary differences between the carrying amounts of assets and liabilities for book and tax purposes. We determine deferred income taxes based on the differences in accounting methods and timing between financial statement and income tax reporting. Accordingly, we determine the deferred tax asset or liability for each temporary difference based on the enacted tax rates expected to be in effect when we realize the underlying items of income and expense. We consider many factors when assessing the likelihood of future realization of our deferred tax assets, including our recent earnings experience by jurisdiction, expectations of future taxable income, and the carryforward periods available to us for tax reporting purposes, as well as other relevant factors. We may establish a valuation allowance to reduce deferred tax assets to the amount we believe is more likely than not to be realized. Due to inherent complexities arising from the nature of our businesses, future changes in income tax law, tax sharing agreements or variances between our actual and anticipated operating results, we make certain judgments and estimates. Therefore, actual income taxes could materially vary from these estimates.
 
We follow authoritative guidance for uncertainty in income taxes, which requires that we recognize a tax benefit from an uncertain position only if it is more likely than not that the position is sustainable, based solely on its technical merits and consideration of the relevant taxing authority’s widely understood administrative practices and precedents. If this threshold is met, we measure the tax benefit as the largest amount of benefit that is greater than fifty percent likely of being realized upon ultimate settlement. Penalties and interest on uncertain tax positions are included in income tax expense.
 
Recent Accounting Pronouncements
 
In February 2013, the Financial Accounting Standards Board issued accounting guidance which requires entities to provide additional information about items reclassified out of accumulated other comprehensive income ("AOCI"). Changes in AOCI balances by component, both before tax and after tax, must be disclosed and significant items reclassified out of AOCI by component must be reported either on the face of the income statement or in a separate footnote to the financial statements. The accounting guidance is effective for public companies for fiscal years, and interim periods within those years, beginning after December 15, 2013. There were no reclassifications out of AOCI for the three months ended March 31, 2013 and 2012.
 
3. Marketable Securities
 
The following tables summarize the investments in marketable securities all of which are classified as held to maturity:
 
 
March 31, 2013
 
December 31, 2012
 
Amortized
Cost
 
Level  1(1)
Fair
Value
 
Amortized
Cost
 
Level  1(1)
Fair
Value
Commercial paper

 

 
900

 
900

Corporate debentures/bonds
1,985

 
1,984

 
5,712

 
5,712

Marketable securities
$
1,985

 
$
1,984

 
$
6,612

 
$
6,612

 
(1)
Level 1 fair values are defined as observable inputs such as quoted prices in active markets.

4. Property and Equipment
 
Property and equipment consisted of the following:
 

13


 
Estimated
Life
 
March 31,

December 31,
 
2013
2012
Website development
3 years
 
$
3,374

 
$
6,647

Computer equipment
3 years
 
4,999

 
5,340

Leasehold improvements
Life of lease
 
2,487

 
2,470

Furniture and fixtures
5 years
 
1,055

 
1,084

Software
3 years
 
608

 
318

Vehicles
5 years
 
109

 
109

Office equipment
5 years
 
35

 
46

Construction in progress
N/A
 
167

 
1,240

Property and equipment
 
 
12,834

 
17,254

Accumulated depreciation
 
 
(6,147
)
 
(10,351
)
Property and equipment, net
 
 
$
6,687

 
$
6,903

 
Depreciation expense was $937 and $635 for the three months ended March 31, 2013 and 2012 , respectively.

5. Intangible Assets
 
The following tables detail our intangible asset balances by major asset class:
 
 
March 31, 2013
 
December 31, 2012
 
Gross
Carrying
Amount
 
Accumulated
Amortization
 
Net
Carrying
Amount
 
Gross
Carrying
Amount
 
Accumulated
Amortization
 
Net
Carrying
Amount
Intangible asset class
 
 
 
 
 
 
 
 
 
 
 
Domain and trade names
$
33,496

 
$
(27,297
)
 
$
6,199

 
$
33,742

 
$
(27,143
)
 
$
6,599

Customer relationships
10,799

 
(5,606
)
 
5,193

 
11,041

 
(5,422
)
 
5,619

Technology
4,153

 
(4,153
)
 

 
4,173

 
(4,092
)
 
81

Non-compete agreements
972

 
(949
)
 
23

 
1,002

 
(883
)
 
119

Intangible assets, net
$
49,420

 
$
(38,005
)
 
$
11,415

 
$
49,958

 
$
(37,540
)
 
$
12,418

 
Amortization expense was $655 and $1,415 for the three months ended March 31, 2013 , and March 31, 2012 , respectively. Intangible assets are amortized on a straight-line basis over their estimated economic lives. We believe that the straight-line method of amortization reflects an appropriate allocation of the cost of the intangible assets to earnings in proportion to the amount of economic benefits obtained.
 

6. Goodwill
 
Changes in the carrying amount of goodwill for the year ended December 31, 2012 and three months ended March 31, 2013 were as follows:
 
Balance, December 31, 2012
$
155,988

Foreign currency translation
(461
)
Balance, March 31, 2013
$
155,527

 

14


7. Accrued Expenses and Other Current Liabilities
 
Accrued expenses and other current liabilities consisted of the following:
 
 
March 31, 2013
 
December 31, 2012
 
 
 
 
Accrued marketing
$
11,480

 
$
7,527

Accrued search fees
2,254

 
1,529

Accrued bonus
2,059

 
1,080

Accrued vacation
1,555

 
1,264

Accrued professional fees
1,175

 
1,651

Income taxes payable
579

 
6,346

Other accrued expenses
4,822

 
4,744

Accrued expenses and other current liabilities
$
23,924

 
$
24,141


8. Income Taxes
 
Our effective tax rates were 64.9% and 47.8% for the three months ended March 31, 2013 and 2012 , respectively. The effective tax rate for the three months ended March 31, 2013 was higher than the statutory rate due to state taxes and losses in Europe for which no benefit was recognized, partially offset by federal and state research credits. The effective tax rate for the three months ended March 31, 2012 was higher than the statutory rate primarily due to state taxes, losses in Europe for which no benefit was recognized and disallowed stock compensation expense for incentive stock options.
9. Commitments and Contingencies
 
Operating Leases
 
We lease our office and data center facilities under noncancelable leases that expire at various points between May 2013 and April 2025 . We are also responsible for certain real estate taxes, utilities and maintenance costs on our office facilities. Rent expense was approximately $898 and $535 for the three months ended March 31, 2013 and 2012 , respectively.
 
Other Commitments
 

We have up-front marketing agreements that as of March 31, 2013, obligate us to make minimum future payments of $10,997 for the remainder of 2013.

We have a content licensing agreement that as of March 31, 2013 , obligates us to make minimum future payments of $4,335 for the remainder of 2013 . If not renewed, this agreement expires in December 2013 .

On April 3, 2012, we entered into a Products and Services Agreement with a technology provider. This agreement obligates us to make minimum future payments of $1,600 per year for the next two years. As of March 31, 2013 , our remaining obligation for 2013 is $1,200 .

We have two content delivery agreements that as of March 31, 2013, obligate us to make minimum future payments of $531 for the remainder of 2013, $677 in 2014, and $56 in 2015.


  Legal Matters
 
We are involved in various legal proceedings, including but not limited to the matters described below that involve claims for substantial amounts of money or for other relief or that might necessitate changes to our business or operations.
 
In connection with our merger with priceline.com, we, along with our board, priceline.com, and Produce Merger Sub, a wholly-owned subsidiary of priceline.com were named as defendants in three complaints. Two claims were filed in the Delaware Court of Chancery and one claim was filed in the Judicial District of Stamford / Norwalk, Connecticut. All claims generally allege, among other things, that our board failed to adequately discharge its fiduciary duties to the holders of shares of our Class A common stock by failing to ensure they will receive maximum value for their shares, failing to conduct an

15


appropriate sale process and agreeing to inappropriate provisions in the merger agreement that would dissuade or otherwise preclude the emergence of a superior offer. The claims also allege that we and priceline.com aided and abetted our board's breach of its fiduciary duties. The actions seek injunctive relief compelling the board to properly exercise its fiduciary duties to holders of shares of our Class A common stock, enjoining the consummation of the merger and declaring the merger agreement unlawful and unenforceable, among other things. All claims seek to recover costs and disbursements from the defendants, including reasonable attorneys' and experts fees. On January 16, 2013, the parties entered into a Memorandum of Understanding with the plaintiffs for each complaint described above to settle those lawsuits. The settlement is subject to executing a definitive stipulation of settlement and court approval following notice to our stockholders and consummation of the merger. If the settlement is approved, it will resolve and release all claims that were or could have been brought challenging any aspect of the merger, the merger agreement and any disclosure made in connection therewith, among other claims. The settlement will not have a material impact on the Company's consolidated results of operations or cash flows.
 
In addition, from time to time, we may become involved in legal proceedings arising in the ordinary course of our business. Such proceedings, even if not meritorious, could result in the expenditure of significant financial and managerial resources.  We have accrued for certain legal contingencies where it is probable that a loss has been incurred and the amount can be reasonably estimated.  Such amounts accrued are not material to our consolidated balance sheets, results of operations or cash flows

10. Redeemable Convertible Preferred Stock
 
As of December 31, 2011, we had authorized 26,876,384 shares of redeemable convertible preferred stock, and had designated six series as follows: 6,600,000 shares of Series A Redeemable Convertible Preferred Stock, 1,176,051 shares of Series A-1 Redeemable Convertible Preferred Stock, 4,989,308 shares of Series B Redeemable Convertible Preferred Stock, 2,138,275 shares of Series B-1 Redeemable Convertible Preferred Stock, 3,897,084 shares of Series C Redeemable Convertible Preferred Stock and 8,075,666 shares of Series D Redeemable Convertible Preferred Stock.

Upon the completion of our IPO on July 25, 2012, all of the outstanding shares of redeemable convertible preferred stock automatically converted into shares of Class B common stock.
 
Dividends
 
Prior to our IPO, Series A, A-1, B, B-1, C and D Preferred stockholders were entitled to receive dividends that are paid on common stock of the Company equal to an amount of the largest number of whole shares of common stock into which the shares of preferred stock are convertible. In addition, holders of Series A, A-1, B, B-1, C and D Preferred Stock were entitled to receive, out of funds legally available, dividends at the rate of 6%  per annum of the adjusted original issue price per share and are accumulated regardless if declared. Accumulated and unpaid dividends totaled $58,390 and $51,745 as of the date of the IPO, and December 31, 2011 respectively. Dividends were deemed payable upon a liquidation event, redemption or if declared by the Board of Directors. Upon the completion of our IPO, all accumulated dividends were reversed.

In April 2012, the Company executed an Election and Amendment Agreement with certain existing stockholders, or eligible holders, pursuant to which we granted certain eligible holders the right to purchase from us 352,178 shares of common stock at the IPO price of $ 26.00 . We refer to these as the private placement purchase rights. The holders of these private placement purchase rights exercised 231,695 shares on August 1, 2012. These private placement purchase rights expired on August 1, 2012.

Pursuant to the Election and Amendment Agreement, since our IPO price was below $27.00 per share, we issued to the eligible holders additional shares of Class A common stock for no additional consideration pursuant to an automatic adjustment. As a result of the revision in the terms due to the Election and Amendment Agreement, we recognized a charge of $2,929 as a deemed dividend at the modification date. This charge impacted 2012 annual net income (loss) attributable to our common stockholders and basic net income (loss) per share attributable to common stockholders.
 

16


11. Stockholders’ Equity
 
Common Stock
 
A summary of the rights and preferences of our Class A and Class B common stock as of March 31, 2013 are as follows:
 
Voting
 
Holders of our Class A common stock are entitled to one vote per share and holders of our Class B common stock are entitled to 10 votes per share on all matters on which such common stockholders are entitled to vote.
 
Dividends
 
Holders of our Class A and Class B common stock are eligible to receive dividends on common stock held when funds are available and as approved by the board of directors.
 
Liquidation Rights
 
In the event of liquidation, dissolution or winding up of the Company, a sale of all or substantially all of the Company’s assets, and certain mergers, common stockholders are entitled to receive all assets of the Company available for distribution.
 

12. Stock Options and Restricted Stock
 
The board of directors adopted the 2004 Stock Option Plan, or the 2004 Plan, the Third Amended and Restated 2005 Equity Incentive Plan, as amended or the 2005 Plan, and the 2012 Equity Incentive Plan, or the 2012 Plan, which permits the issuance of equity awards including incentive and nonqualified stock options, restricted stock and restricted stock units to employees, directors and consultants. At March 31, 2013 and December 31, 2012, 2,296,953 shares and 616,279 shares, respectively, were available for issuance under our 2012 Plan. At March 31, 2013 and December 31, 2012 , no  shares were available for issuance under our 2004 Plan and 2005 Plan.

Restricted Stock Units

On August 31, 2012, we issued an aggregate 33,655 restricted stock units to certain of our non-employee directors.  These restricted stock units vest quarterly over a two -year period and are settled 65% in shares and 35% in cash.  At the time of grant, the recipients of these awards were automatically vested with respect to an aggregate 11,779 of these shares.

On December 22, 2012 , we issued an additional 4,373 restricted stock units to a non-employee director. The restricted stock units vest quarterly over a two -year period and are settled 65% in shares and 35% in cash.
Restricted stock units settled in cash are accounted for as liability awards and paid based on the fair market value of KAYAK stock on the date of vest. Restricted stock units settled in shares are accounted for as equity awards and expensed based on the fair market value on the date of grant.

The following table summarizes the activities for the unvested stock portion of our restricted stock unit grants for the quarter ended March 31, 2013:
 
Shares Settled in Cash
 
Shares Settled in Shares
 
Weighted-
Average
Grant Date
Fair Value
Balance, unvested at December 31, 2012
6,245

 
11,590

   
$
30.41

Granted

 

 

Vested
1,665

 
3,091

 
28.76

Forfeited/canceled

 

 

Balance, unvested at March 31, 2013
4,580

 
8,499

 
$
31.01

Expected to vest after March 31, 2013 (1)
4,341

 
8,081

 
$
31.02

(1) Restricted stock units expected to vest reflect an estimated forfeiture rate.
The unrecognized compensation cost related to unvested restricted stock units to be settled in shares and to be settled in cash was $152 and $101 respectively as of March 31, 2013. These amounts are expected to be recognized over a weighted-

17


average period of 0.7 years as of March 31, 2013. To the extent the actual forfeiture rate is different from what we have estimated, stock-based compensation related to these awards will be different from our expectations.
 
Stock Options
 
We may award certain employees and non-employees options to acquire shares of our Class B common stock. Stock options generally have terms of ten years. Stock options granted under the stock plans will typically vest 25% after the first year of service and ratably each month over the remaining 36 -month period contingent upon employment with the Company on the date of vesting.
 
We utilize the Black-Scholes model to determine the fair value of stock options. Management is required to make certain assumptions with respect to selected model inputs, including anticipated changes in the underlying stock price (e.g., expected volatility) and option exercise activity (e.g., expected term). We base our expected volatility on the historical volatility of comparable publicly traded companies for a period that is equal to the expected term of the options. The expected term of options granted is derived using the “simplified” method as allowed under the provisions of the Securities and Exchange Commission, or SEC’s, Staff Accounting Bulletin No. 107 and represents the period of time that options granted are expected to be outstanding. The expected term for performance-based and non-employee awards is based on the period of time for which each award is expected to be outstanding, which is typically the remaining contractual term. The risk-free rate is based on the U.S. Treasury yield in effect at the time of the grant period for a period commensurate with the estimated expected life.

The following table summarizes stock option activity:
 
 
Number of
Shares
 
Weighted-Average
Exercise Price
 
Aggregate
Intrinsic
Value
(1)
 
Weighted-Average
Remaining
Contractual Term
(in years)
Balance, December 31, 2012
10,678,836

 
$
13.89

 
$
275,899

 
6.9
Options granted
45,000

 
$
40.32

 
 
 
 
Exercised
(295,229
)
 
$
2.45

 
 
 
 
Canceled/forfeited
(99,686
)
 
$
25.37

 
 
 
 
Balance, March 31, 2013
10,328,921

 
$
14.22

 
$
265,842

 
6.8
Vested and exercisable as of March 31, 2013 (2)
6,495,855

 
$
9.39

 
$
198,547

 
5.8
Vested and exercisable as of March 31, 2013 and expected to vest thereafter (3)
9,764,644

 
$
13.75

 
$
255,912

 
6.7
 
(1)
The aggregate intrinsic value is calculated as the difference between the exercise price of the underlying award and the fair value of $39.96 , and $39.72 of our Class A common stock on March 31, 2013 and December 31, 2012 , respectively.
(2)
Includes 254,500 shares granted to non-employees which are marked-to-market until they are fully vested. The assumptions used to value these grants are similar to those used for grants made to employees with the exception of the expected term.
(3)
Stock options expected to vest reflect an estimated forfeiture rate.

The fair value of vested shares was $3,640 at March 31, 2013 and $3,075 at March 31, 2012. The total intrinsic value of options exercised was $11,103 for the three months ended March 31, 2013 and $4,963 during the year ended December 31, 2012 .
 
The weighted-average fair value of options granted during the three months ended March 31, 2013 was $18.23 per share and $13.34 per share for the year ended December 31, 2012 based on the Black-Scholes model. The following weighted-average assumptions were used for grants made to employees and do not include the assumptions for non-employee grants:
 

18


 
March 31, 2013
 
December 31, 2012
Risk-free interest rate
1.0
%
 
0.9
%
Expected volatility
45.9
%
 
44.9
%
Expected life (in years)
6

 
6

Dividend yield
%
 
%


The following table summarizes information concerning outstanding and exercisable options as of March 31, 2013 :
 
 
Options Outstanding
 
Options Exercisable and Vested
Range of
Exercise
Prices
Number of Shares
 
Weighted Average
Remaining
Contractual Life
(in Years)
 
Weighted-
Average
Exercise Price
 
Number
of Shares
 
Weighted-
Average
Exercise Price
$  1.00 - $  2.98
873,026

 
2.1
 
$
1.60

 
873,026

 
$
1.60

$5.00
1,342,500

 
4.0
 
$
5.00

 
1,342,500

 
$
5.00

$7.50
1,692,443

 
5.9
 
$
7.50

 
1,573,637

 
$
7.50

$11.29 - $13.00
1,144,000

 
6.8
 
$
12.62

 
898,572

 
$
12.59

$14.82 - $15.50
2,001,140

 
7.5
 
$
14.86

 
1,275,810

 
$
14.88

$16.50 - $26.50
2,791,812

 
8.7
 
$
23.87

 
532,310

 
$
20.33

$27.29 - $40.70
484,000

 
9.5
 
$
31.58

 

 
$

$  1.00 - $40.70
10,328,921

 
6.8
 
$
14.22

 
6,495,855

 
$
9.39

 
 
Prior to the completion of our IPO, the fair value of the common stock was determined by the board of directors at each award grant date based on a variety of factors, including arm’s length sales of our capital stock (including redeemable convertible preferred stock), valuations of comparable public companies, our financial position and historical financial performance, the status of technological developments within our products, the composition and ability of the technology and management team, an evaluation of and benchmark to our competition, the current climate in the marketplace, the illiquid nature of the common stock, the effect of rights and preferences of preferred shareholders, and the prospects of a liquidity event, among others. Subsequent to the completion of our IPO, we utilize the closing price of our common stock on the date of grant to determine its fair value.

At March 31, 2013 and December 31, 2012 , total unrecognized estimated compensation expense related to non-vested stock options granted prior to that date was approximately $38,373 and $43,295 , respectively. This expense will be recognized on a straight-line basis over the weighted average remaining vesting period of 2.5 and 2.9 years as of March 31, 2013 , and December 31, 2012 , respectively.

 
13. Earnings per share
 
The following tables set forth the computation of basic and diluted earnings (loss) per share of common stock for the three months ended March 31, 2013 and March 31, 2012 were as follows:
 
 
Three Months Ended March 31,
 
2013
 
2012
Basic earnings per share:
 
 
 
Net income
$
2,127

 
$
4,145

Redeemable convertible preferred stock dividends

 
(2,936
)
Net income attributable to common stockholders—Basic
$
2,127

 
$
1,209

Weighted average common shares outstanding
38,813,838

 
7,037,280

Basic earnings per share
$
0.05

 
$
0.17



19


 
Three Months Ended March 31,
 
2013
 
2012
Diluted earnings per share:
 
 
 
Net income attributable to common stockholders—Diluted
$
2,127

 
$
4,145

Weighted average common shares outstanding
38,813,838

 
7,037,280

Options to purchase common stock
6,497,730

 
3,491,255

Redeemable convertible preferred stock (as converted basis)

 
26,767,656

Restricted Stock Units
1,575

 

Convertible preferred stock warrants (as converted basis)

 
35,698

Weighted average shares and potentially diluted shares
45,313,143

 
37,331,889

Diluted earnings per share
$
0.05

 
$
0.11


The potentially dilutive securities that have been excluded from the calculation of diluted net income per common share because the effect is anti-dilutive is as follows:
 
Three Months Ended March 31,
 
2013
 
2012
Options to purchase common stock
1,120,500

 
965,000

Convertible preferred stock warrants (as converted basis)

 
62,000

Restricted Stock Units
2,320

 

 
1,122,820

 
1,027,000



14. Fair Value Measurements
 
GAAP sets forth a three -tier fair value hierarchy, which prioritizes the inputs used in measuring fair value. The three tiers are Level 1 , defined as observable inputs such as quoted prices in active markets; Level 2 , defined as inputs other than quoted prices in active markets that are either directly or indirectly observable; and Level 3 , defined as unobservable inputs in which little or no market data exists, therefore requiring an entity to develop its own assumptions.
 
Our restricted stock units settled in cash are measured and recorded at fair value at the time of vesting. See “-Note 12-Stock Options and Restricted Stock” for further discussion of our restricted stock units.   
Using the Black-Scholes model, the common stock options issued to non-employees were valued at $1,291 based on the following weighted-average assumptions at March 31, 2013 and a fair market value of $39.96 . As of March 31. 2013 there were 254,500 outstanding common stock options outstanding. See “- Note 12 - Stock Options and Restricted Stock” for further discussion of our stock option plans and activity.
 
 
March  31,
2013
 
 
 
 
 
Risk free interest rate
1.9
%
 
Expected volatility
46.1
%
 
Expected life (in years)
9.1

 
Dividend yield
%


20


Changes in valuation during the three months ended March 31, 2013 , were as follows:
 
 
Level 2
Non-Employee Common Stock Options
Balance, December 31, 2012
$
1,012

Mark-to-market adjustment
279

Balance, March 31, 2013
$
1,291

 
Mark-to-market adjustments related to common stock options granted to non-employees are included in other general and administrative expenses.
 
15. Information about Geographic Areas
 
Revenues by geography are based on the country in which our websites are located. For example, KAYAK.com is in the United States, while KAYAK.de and swoodoo.com are in Germany. We allocate revenues based on the website’s proportional revenue-generating activity (generally, volume of queries and clicks relative to the whole). Long-lived assets are allocated based on the location of the corporate entity to which they relate.
 
 
Three Months Ended March 31,
 
2013
 
2012
Revenues
 
 
 
United States
$
62,832

 
$
59,160

Germany
8,692

 
6,192

Rest of the world
10,783

 
7,986

Total revenues
$
82,307

 
$
73,338

 
 
As of March 31,
 
As of December 31,
 
2013
 
2012
Long-lived assets
 
 
 
United States
$
145,368

 
$
145,665

Germany
18,313

 
19,226

Rest of the world
9,948

 
10,418

Total long-lived assets
$
173,629

 
$
175,309

 
16. Subsequent Events (unaudited)
 
On May 9, 2013, the UK Office of Fair Trading announced that it had cleared the merger of KAYAK with priceline.com.  The closing date of the proposed merger has been scheduled for May 21, 2013 subject to the remaining conditions to closing being satisfied.


21


Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations
 

Overview
 
We are a technology-driven company committed to improving online travel. Cofounders of Expedia, Travelocity and Orbitz started KAYAK in 2004 to take a better approach to finding travel online. Our websites and mobile applications enable people to easily research and compare accurate and relevant information from hundreds of other travel websites in one comprehensive, fast and intuitive display. We also provide multiple filtering and sorting options, travel management tools and services such as flight status updates, pricing alerts and itinerary management. Once travelers find their desired flight, hotel or other travel products, KAYAK sends them to their preferred travel supplier or online travel agency website to complete their purchase, and in many cases, travelers may now complete bookings directly through our websites and mobile applications.
 
KAYAK’s services are free for travelers. We offer travel suppliers and online travel agencies, or OTAs, an efficient channel to sell their products and services to a highly targeted audience focused on purchasing travel. We earn revenues by sending referrals to travel suppliers and OTAs and from a variety of advertising placements on our websites and mobile applications.
 
During the three months ended March 31, 2013, we experienced the following changes:

For the three months ended March 31, 2013, we generated $82.3 million of revenues, representing growth of 12.2% over the three months ended March 31, 2012.
For the three months ended March 31, 2013, we generated income from operations of $6.2 million representing a decline of 23.1% over the three months ended March 31, 2012.
For the three months ended March 31, 2013, we had Adjusted EBITDA of $13.1 million representing a decline of 0.4% over the three months ended March 31, 2012. Adjusted Earnings Before Interest, Taxes, Depreciation and Amortization, or Adjusted EBITDA, is a non-generally accepted accounting principle metric used by management to measure our operating performance. See “—Adjusted EBITDA Reconciliation” below for an additional description of Adjusted EBITDA and a reconciliation of Adjusted EBITDA to income from operations.
For the three months ended March 31, 2013, we processed 358 million user queries for travel information, representing growth of 18.1% over the three months ended March 31, 2012.
KAYAK mobile applications have been downloaded over 26 million times since their introduction in March 2009. For the three months ended March 31, 2013, we had approximately 3 million downloads, representing growth of 17% over the three months ended March 31, 2012.

As of May 7, 2013, we had 205 employees, and we had local websites in 19 countries, including the U.S., Germany, Spain, the United Kingdom, Austria, France and Italy.

On May 9, 2013, the UK Office of Fair Trading announced that it had cleared the merger of KAYAK with priceline.com.  The closing date of the proposed merger has been scheduled for May 21, 2013 subject to the remaining conditions to closing being satisfied.

Adjusted EBITDA Reconciliation

Earnings Before Interest, Taxes, Depreciation and Amortization, or EBITDA, is a metric used by management to measure operating performance. Adjusted EBITDA represents EBITDA excluding the impact of stock-based compensation expense and other income (expense), net. We present Adjusted EBITDA as a supplemental performance measure because we believe it facilitates operating performance comparisons from period to period and company to company by backing out potential differences caused by variations in capital structures (affecting other income (expense), net), tax positions (such as the impact on periods or companies of changes in effective tax rates), the age and book depreciation of fixed assets (affecting relative depreciation expense), the impact of acquisitions and the impact of stock-based compensation expense. Because Adjusted EBITDA facilitates internal comparisons of operating performance on a more consistent basis, we also use Adjusted EBITDA in measuring our performance relative to that of our competitors. Adjusted EBITDA is not a measurement of our financial performance under GAAP and should not be considered as an alternative to net income, operating income or any other performance measures derived in accordance with GAAP or as an alternative to cash flow from operating activities as a measure of our profitability or liquidity. We understand that although Adjusted EBITDA is frequently used by securities analysts, lenders and others in

22


their evaluation of companies, Adjusted EBITDA has limitations as an analytical tool, and you should not consider it in isolation, or as a substitute for analysis of our results as reported under GAAP. Some of these limitations are:

Adjusted EBITDA does not reflect our cash expenditures or future requirements for capital expenditures or contractual commitments;

Adjusted EBITDA does not reflect changes in, or cash requirements for, our working capital needs;

although depreciation is a non-cash charge, the assets being depreciated will often have to be replaced in the future, and Adjusted EBITDA does not reflect any cash requirements for such replacements; and

other companies in our industry may calculate Adjusted EBITDA differently than we do, limiting its usefulness as a comparative measure.

 The following table reconciles income from operations to Adjusted EBITDA for the periods presented and is unaudited:


KAYAK Software Corporation and Subsidiaries
 
Adjusted EBITDA Reconciliation
(In thousands)
 
Three months ended
March 31,
 
2013
 
2012
Income from operations
$
6,235

 
$
8,109

Other expense, net
(253
)
 
(196
)
Depreciation and amortization
1,592

 
2,050

EBITDA
7,574

 
9,963

Stock-based compensation
4,932

 
2,998

Expenses related to the merger with priceline.com
350

 

Other expense, net
253

 
196

Adjusted EBITDA
$
13,109

 
$
13,157

 
 
Our Revenue Platforms
 
KAYAK’s services are free for travelers. We earn revenues by sending referrals to travel suppliers and OTAs after a traveler selects a specific itinerary (distribution revenues), and through advertising placements on our websites and mobile applications (advertising revenues).

Distribution Revenues
 
We earn distribution revenues by sending qualified leads to travel suppliers and OTAs and by facilitating bookings directly through our websites and mobile applications. After a traveler has entered a query on our website or mobile applications, reviewed the results, and decided upon a specific itinerary, we send the user directly into the travel supplier's or OTA's purchase process to complete the transaction. In many cases, users may now complete bookings with the travel supplier or OTA without leaving our websites and mobile applications. Travel suppliers and OTAs have the flexibility to pay us either when these qualified leads click on a query result at a set cost per click, or CPC basis, or when they purchase a travel product through us or on the travel supplier or OTA website, which we refer to as cost per acquisition, or CPA, basis. We separately negotiate and enter into our distribution agreements, and these agreements set forth the payment terms for the applicable travel supplier or OTA.
 
Advertising Revenues
 
Advertising revenues primarily come from payments for compare units, text-based sponsored links and display advertisements. A “compare unit” is an advertising placement that, if selected by a KAYAK user, launches the advertiser’s website and initiates a query based on the same travel parameters provided on the KAYAK website. The major types of

23


advertisers on our websites consist of OTAs, third party sponsored link providers, hotels, airlines and vacation package providers. Generally, our advertisers pay us on a CPC basis, which means advertisers pay us only when someone clicks on one of their advertisements, or on a cost per thousand impression basis, or CPM. Paying on a CPM basis means that advertisers pay us based on the number of times their advertisements appear on our websites or mobile applications.

We have a proprietary advertising platform called the KAYAK Network, or KN. KN allows advertisers to target the placement and message of their advertisements to the search parameters entered by our traveler, such as the traveler’s origin, destination and desired travel dates. This technology allows advertisers to target their advertisements better, create more effective messages and to transfer people to their websites more efficiently. Our platform allows advertisers to limit placements to instances when the advertiser has an offer that is relevant to a traveler's query. For example, an airline can ensure it only advertises when a traveler searches for a route offered by such airline, and a hotelier can ensure it only advertises to travelers who have searched for dates when the hotelier has low occupancy. We also enable advertisers to use a traveler’s search parameters to dynamically create targeted messages, and after the traveler clicks on an advertisement, we can pass the same search information through to the advertiser, thus increasing the likelihood of a purchase on their website.
 

Technology and Infrastructure
 
KAYAK is a technology-driven company. Our technology platform powers our websites and mobile applications by rapidly searching through the complex and fragmented range of travel industry data and presenting comprehensive and relevant travel query results to the user in a clear and intuitive manner.
 
Search Capabilities
 
Our software and systems are designed to handle significant growth in users and queries, without requiring significant re-engineering or major capital expenditures. In the first quarter of 2013, we received and processed 358 million queries for travel information.
 
When a travel query is entered on one of our websites or mobile applications, our technology platform analyzes the travel parameters, determines which websites and other travel databases have relevant travel information and then queries those multiple sources in parallel. Many of those sources operate with differing protocols, and therefore return results in slightly different ways and in differing time frames. Our platform gathers, prioritizes and standardizes this travel data. Our proprietary software then detects and eliminates inaccurate prices or results in this data, and our ranking software then determines which results are likely to be the most relevant and useful. Our technology platform completes these processes and returns a comprehensive and relevant set of results within moments of receiving the travel query.

Website Design and Hosting
 
Reliability, speed and integrity are important to us. We have designed our websites and mobile applications using a combination of our own proprietary software and a variety of open source or other public domain technologies. Where appropriate, we have chosen to use public domain technologies to develop and maintain our websites and mobile applications because we believe they are widely used and well proven by the engineering community and end-users, and, therefore, offer us a reliable and efficient development environment and infrastructure. Such technologies also enable us to provide our users with a stable web or mobile experience and are often free. Our limited and selective use of commercially available software means that as the number of people that visit our websites and download our mobile applications continues to grow, we do not incur significant additional software costs or software licensing fees.
 
Our websites are hosted on hardware and software located at third-party facilities in Somerville, Massachusetts, Freiburg, Germany and Zurich, Switzerland. We also use content delivery networks and third-party domain name system, or DNS, services to optimize routing and increase the speed of our website pages. We are committed to ensuring that our websites are highly available. Our use of multiple secured hosting facilities provides us with power redundancy and expandable and redundant bandwidth, and we believe these facilities are well suited to fit our current and planned business needs.
 
Mobile Applications and Platforms
 
We offer mobile applications for the iPhone, iPad, Android, Windows Phone 7 and 8 and other platforms. These applications combine the speed and comprehensiveness found in our website experience with the convenience and portability offered by today’s smartphones and tablets. To enhance the mobile experience, we have also implemented

24


mobile-specific functionality in these applications, such as trip itinerary management, visual flight status, airport guides and location-based features.
 
As some smartphone users prefer to use the web browser on their phones rather than download a separate application, we also offer a mobile-optimized website. These users are automatically redirected to m.KAYAK.com, where we provide an “application-like” experience, including a streamlined interface, touch screen functionality and assisted input based on the person’s location.
 
Focus on Innovation

We strive to continually improve the user-experience on our websites and mobile applications. For example, we routinely work to improve our software and algorithms to further reduce the time required to return query results. We review the feature sets and design of our websites and mobile applications on a regular basis to identify areas for improvement. To aid in our review, we conduct regular formal usability testing, focus groups and comparison testing of new features. We release new code to our websites on a nearly weekly basis. Some examples of our past innovations include a user interface capable of updating page elements without reloading the entire page and “sliding bars” and other tools to filter query results based on relevant criteria, such as specific departure and arrival times for flights, and enabling people to purchase travel without leaving our website.
 
Our Brands – KAYAK, swoodoo, and checkfelix.com
 
We operate our websites and mobile applications under three brands: KAYAK, swoodoo and checkfelix.com. Each of these brands provides the same core set of free services including flight, hotel and other travel search, flight status updates, pricing alerts and itinerary management.
 
Our registered trademarks include: KAYAK, KAYAK.com, KAYAK Network, Search One and Done, SideStep, checkfelix.com and swoodoo. All of these trademarks, other than swoodoo and checkfelix.com, are registered in the U.S. and many of them are also registered in other jurisdictions.
 
Marketing
 
We believe that continued investment in marketing is important to attracting new users to our websites and mobile services. We balance our marketing investments between brand marketing, such as television and online display campaigns, designed to grow brand awareness and consideration and online marketing, such as search engine marketing, designed to directly attract people who are actively engaged in travel planning.
 
Brand Marketing
 
To grow brand awareness and consideration, we advertise in broad reach media including television, outdoor signage, and online display media. During the first quarter of 2013, we spent $23.8 million on KAYAK, swoodoo and checkfelix.com brand marketing compared to $20.9 million during the first quarter of 2012. We measure the return on investment of our brand marketing through brand tracking studies and self-directed query growth. We view the costs of our brand marketing as relatively fixed in each market once the brand reaches scale. We are not yet at scale in Europe and as such our investment in brand marketing is increasing, however we believe that these costs will decrease as a percentage of our total revenues over time.
 
Online Marketing
 
We also market our services and directly acquire traffic to our websites by purchasing travel-related keywords from general search engines and through other online marketing channels. The purchase of travel-related keywords consists of anticipating what words and terms consumers will use to search for travel on general search engines and then bidding on those words and terms in the applicable search engine's auction system. As a result, we bid against other advertisers for preferred placement on the applicable general search engine's results page. We spent $24.0 million on online marketing during the first quarter of 2013 compared to $18.5 million during the first quarter of 2012.

25


Highlights and Trends
 
Revenue Growth
 
Our revenue for the three months ended March 31, 2013 was $82.3 million , a 12.2% increase over the three months ended March 31, 2012 . These increases in revenue were primarily due to increased travel queries on our websites and mobile applications, which increased 18.1% year over year for the three months ended March 31, 2013 . We believe that traffic and queries on our websites and mobile applications will continue to increase as more people learn about our websites and our brand.
 
Brand Marketing
 
For the three months ended March 31, 2013 and 2012, we spent $23.8 million and $20.9 million , respectively on brand advertising, including television, online display media and other. We believe that these investments contributed significantly to our revenue growth. Increasing brand awareness and consideration is an important part of our growth strategy, and we expect to continue to invest at this level or above in brand marketing for the foreseeable future.
 
International Expansion
 
Our revenues from international operations accounted for approximately 24% and 19% of our total revenue for the three months ended March 31, 2013 and March 31, 2012 , respectively. Due to the organic growth of the KAYAK, swoodoo, and checkfelix brand, our international revenues grew to approximately $19.5 million during the first three months of 2013 from approximately $14.2 million during the first three months of 2012. We believe that the establishment of our European headquarters in Zurich, Switzerland, and our investment in brand marketing have strengthened our presence in Europe, and we plan to continue to invest in our international team and brands. We expect our revenues from international operations to increase at a rate faster than revenues from our U.S. operations.
 
Mobile Products
 
We offer several mobile applications that allow people to use our services from smartphones such as the iPhone, Windows Phone 7 and 8 and phones running on the Android operating system and tablet devices such as the iPad. These applications extend the availability of our services beyond traditional computers and allow users greater access to KAYAK’s services. Queries conducted on our mobile applications accounted for 20.1% and 14.9% of our total queries for the three months ended March 31, 2013 and 2012 , respectively; however, we estimate that revenues from mobile applications were 5.5% and 2.3% , of total revenues during the three months ended March 31, 2013 and 2012 , respectively. While revenues per thousand queries on mobile devices increased from $38 to $63 during this time frame, mobile query monetization significantly lags that of our websites. We believe mobile applications will continue to gain popularity, and we expect to continue to commit resources to improve the features, functionality and commercialization of our mobile applications. We also believe that over time mobile applications will begin to contribute meaningful revenue to our business.
 
Cash and Debt
 
We had cash and cash equivalents and marketable securities of $181.3 million and $183.2 million as of March 31, 2013 and December 31, 2012 , respectively, and no outstanding long- or short-term debt. Given the recent financial turmoil and low interest rates, we hold most of our funds as cash and cash equivalents or marketable securities, and the rest is invested in highly rated money market funds and commercial paper.

Results of Operations
 
Our results of operations as a percentage of revenue and period-over-period variances are discussed below. All dollars and query amounts are presented in thousands, except RPM's.
 
Operating Metrics
 
Our operating results are affected by certain key metrics. These metrics help us to predict financial results and evaluate our business. These metrics consist of queries and revenue per thousand queries.
 

26


Queries and Revenue per Thousand Queries
 
Queries refer to requests for travel information we process through our websites and mobile applications. We count a separate query each time a person requests travel information through one of our websites or mobile applications. Therefore, a user visit to one of our websites may result in no queries being counted, or in multiple queries being counted, depending on the activity of the traveler during that visit. On average, a traveler performs approximately 1.1 queries per visit to our websites.
 
We use revenue per thousand queries, or RPM, to measure how effectively we convert user queries to revenues. RPM is calculated as total revenues divided by total thousand queries.
 
We use query metrics to understand the performance of our marketing activities, while we use RPM to analyze the performance of our services and partnerships.

In 2012, we revised our methodology for counting mobile queries to remove repetitive searches conducted during the same user session. By removing repetitive searches, our methodology is now consistent for both website queries and mobile.  As a result, the number of previously reported mobile queries is lower, and the corresponding RPM is higher for mobile. The tables shown in the sections below presents the revised estimates for historical mobile queries and RPMs based on our revised methodology.
 
Revenues
 
 
Three Months ended March 31,
 
% increase
(decrease)
 
(Amounts in thousands (except RPM))
 
 
2013
 
2012
 
Revenues
$
82,307

 
$
73,338

 
12.2
 %
Queries
357,815

 
302,984

 
18.1
 %
RPM
$
230

 
$
242

 
(5.0
)%

Revenues for the three months ended March 31, 2013 increased $9.0 million over the same period in 2012 primarily due to an 18.1% increase in query volume. We attribute the increase in query volume to a variety of factors, including our investment in marketing activities and an increase in downloads of our mobile applications.

 
Three Months ended March 31,
 
% increase
(decrease)
 
(Amounts in thousands (except RPM))
 
 
2013
 
2012
 
Estimated Mobile Queries
71,869

 
45,030

 
59.6
 %
Estimated Mobile RPM
$
63

 
$
38

 
65.8
 %
Estimated Website Queries
285,946

 
257,954

 
10.9
 %
Estimated Website RPM
$
272

 
$
278

 
(2.2
)%

Mobile and website RPM figures are estimated based on data provided by those travel partners that differentiate between mobile and website travel bookings.

Mobile queries for the three months ended March 31, 2013 increased by 59.6% over the same period in 2012 primarily due to an increase of approximately 11 million downloads of our mobile applications between March 31, 2012 and March 31, 2013, bringing downloads as of March 31, 2013 to approximately 25 million . Mobile RPM for the three months ended March 31, 2013 increased by $25 over the same period in 2012 due to a higher percentage of completed transactions, especially on hotels, and the addition of new advertising products on our mobile application.

Website queries for the three months ended March 31, 2013 increased by 10.9% over the same period in 2012 due primarily to our investment in marketing activities. Website RPM for the three months ended March 31, 2013 decreased by $6 over the same period in 2012 primarily due to a decrease in advertising RPM's.




27


 
Cost of revenues (excludes depreciation and amortization)
 
Cost of revenues consists of fees we pay to third parties to process airfare queries and expenses associated with operating and maintaining our data centers.
   
Three Months ended March 31,
 
%
increase
(decrease)
 
(Dollar amounts in thousands)
 
 
2013
 
2012
 
Cost of revenues
$
5,491

 
$
5,185

 
5.9
%
% of total revenues
6.7
%
 
7.1
%
 
 
 
Our cost of revenues increased $0.3 million for the three months ended March 31, 2013 compared to the same period in 2012 due to higher air query fees.
  
Selling, general and administrative expenses (excludes depreciation and amortization)
 
Selling, general and administrative expenses consist of marketing, technology, personnel and other costs, which are more fully described below.

Marketing
 
Marketing consists of online marketing, brand marketing and other marketing expenses. Online marketing includes search engine fees and advertising placements on other travel search services. Search engine fees are fees we pay to Google and Yahoo! for our advertisements to appear on their result pages when users search certain travel-related keywords on the search engine's website. We pay advertisement fees to advertise on other travel-related websites. These advertisements generally consist of the placement of a KAYAK logo or a check-box next to the KAYAK name and often allow users who click on our advertisements to launch a query on KAYAK using previously entered search parameters. Brand marketing expense includes television and online display advertisement, creative development and research costs. Other marketing includes affiliate marketing, public relations, and other general marketing costs. Affiliate marketing refers to revenue sharing fees we pay to other travel-related websites that drive traffic to KAYAK through use of their own marketing resources. Under our affiliate marketing program, we provide our services through third party websites and pay them a percentage of any revenues received from these services.
 
 
Three Months ended March 31,
 
 
 
    (Dollar amounts in thousands)     
 
%  increase
(decrease)
 
2013
 
2012
 
Brand marketing
$
23,817

 
$
20,898

 
14.0
 %
% of total revenues
28.9
%
 
28.5
%
 
 
Online marketing fees
$
24,004

 
$
18,520

 
29.6
 %
% of total revenues
29.2
%
 
25.3
%
 
 
Other marketing
$
902

 
$
1,831

 
(50.7
)%
% of total revenues
1.1
%
 
2.5
%
 
 
Total marketing expense
$
48,723

 
$
41,249

 
18.1
 %
% of total revenues
59.2
%
 
56.2
%
 
 
 
Marketing expenses for the three months ended March 31, 2013 increased $7.5 million compared to the same period in 2012 . The increase is primarily due to a $5.5 million increase in online marketing of which $3.2 million relates to online marketing in Europe. Additionally, there was a $2.9 million increase in brand marketing in Europe. We believe these marketing investments were the primary contributor to our 18.1% increase in query growth in the three months ended March 31, 2013 as compared to the same period in 2012 .


28


Personnel
 
Personnel costs consist of wages and benefits paid to our employees, stock-based compensation charges and payroll taxes. Stock-based compensation is a significant portion of our wage and benefit structure which is impacted by many factors including, but not limited to, the strike price, volatility and expected life of the options. Please see the notes to our consolidated financial statements included elsewhere in this quarterly report on Form 10-Q for more information on our stock options.
 
 
Three Months ended March 31,
 
% increase
   
(Dollar amounts in thousands)
 
 
2013
 
2012
 
(decrease)
Salaries, benefits and taxes
$
10,571

 
$
8,915

 
18.6
%
% of total revenues
12.8
%
 
12.2
%
 
 
Stock-based compensation
$
4,541

 
$
2,998

 
51.5
%
% of total revenues
5.5
%
 
4.1
%
 
 
Total personnel
$
15,112

 
$
11,913

 
26.9
%
% of total revenues
18.4
%
 
16.2
%
 
 
 
Our salaries, benefits and taxes increased for the three months ended March 31, 2013 from the same period in 2012. This increase is primarily due to a net increase of 40 employees, or 24.2%, as of March 31, 2013 compared to 2012. Stock-based compensation expense increased in the three months ended March 31, 2013 compared to the same period in 2012 due to an increase in the number of options granted as well as the increase in the Company's stock price.
 
 
Other general and administrative expenses
 
All other operating costs are classified as other general and administrative expenses. The largest items in this category of expenses are technology costs, legal and accounting fees, provision for doubtful accounts, and facilities expenses.
 
 
Three Months ended March 31,
 
% increase
 
(Dollar amounts
in thousands)
 
 
2013
 
2012
 
(decrease)
Other general and administrative expenses
$
5,154

 
$
4,832

 
6.7
%
% of total revenues
6.3
%
 
6.6
%
 
 
 
Other general and administrative expenses increased $0.3 million for the three months ended March 31, 2013 , compared to the same period in 2012 , primarily due to an increase in technology costs of $0.5 million, stock-based compensation expense for options granted to contractors of $0.3 million and an increase in rent expense of $0.3 million related to our new premises in Stamford Connecticut, and Zurich, Switzerland, partially offset by a decrease in the provision for doubtful accounts of $0.8 million.
 


29


Depreciation and amortization
 
Depreciation and amortization consists primarily of depreciation of computer equipment, software and website development and amortization of our trade names, customer relationships and other intangible assets.
 
 
Three Months ended March 31,
 
% increase
(decrease)
 
(Dollar amounts in thousands)
 
 
2013
 
2012
 
Amortization
$
655

 
$
1,415

 
(53.7
)%
% of total revenues
0.8
%
 
1.9
%
 
 
Depreciation
$
937

 
$
635

 
47.6
 %
% of total revenues
1.1
%
 
0.9
%
 
 
Total depreciation and amortization
$
1,592

 
$
2,050

 
(22.3
)%
% of total revenues
1.9
%
 
2.8
%
 
 

Amortization expense decreased by $0.8 million due to certain assets being fully amortized at March 31, 2013. Depreciation expense increased by $0.3 million during this period, primarily due to additions within computer equipment and leasehold improvements.
  
 
Income tax expense
 
Our effective tax rate was 64.9% and 47.8% for the three months ended March 31, 2013 and 2012 , respectively. The effective tax rate for the three months ended March 31, 2013 was higher than the statutory rate due to losses in Europe for which no benefit was recognized. The effective tax rate for the three months ended March 31, 2012, was higher than the statutory rate primarily due to state taxes, losses in Europe for which no benefit was recognized and disallowed stock compensation expense for incentive stock options.
The projected effective tax rate for 2013 is higher than the statutory rate due to state taxes and losses in Europe for which no benefit was recognized, partially offset by federal and state research credits.  In 2012, the full year effective tax rate of 50.9% was higher than the statutory rate primarily due to state taxes, losses in Europe for which no benefit was recorded, nondeductible transaction costs, the disallowance of stock-based compensation expense related to incentive stock options, offset by federal and state research tax credits.  

30


Quarterly Financial Data/Seasonality
 
The following table presents unaudited consolidated financial data for the trailing eight quarters ended March 31, 2013 . The operating results are not necessarily indicative of the results for any subsequent quarter.

 
2013
Quarter 
ended
 
2012
Quarters ended
 
2011
Quarters ended
 
Mar 31
 
Dec 31
 
Sept 30
 
June 30
 
Mar 31
 
Dec 31
 
Sept 30
 
June 30
Revenues
$
82,307

 
$
63,843

 
$
78,604

 
$
76,938

 
$
73,338

 
$
53,947

 
$
61,160

 
$
56,753

Cost of revenues (excludes depreciation and amortization)
5,491

 
4,841

 
4,908

 
4,807

 
5,185

 
4,818

 
4,151

 
4,684

Selling, general, and administrative
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Marketing
48,723

 
32,627

 
40,042

 
39,409

 
41,249

 
23,601

 
28,935

 
30,025

Personnel
15,112

 
13,821

 
12,393

 
11,306

 
11,913

 
10,660

 
10,286

 
9,800

Other general and administrative expenses
5,154

 
9,415

 
4,256

 
3,615

 
4,832

 
4,823

 
3,196

 
4,164

Total selling, general and administrative expenses (excludes depreciation and amortization)
68,989

 
55,863

 
56,691

 
54,330

 
57,994

 
39,084

 
42,417

 
43,989

Depreciation and amortization
1,592

 
2,095

 
2,078

 
2,050

 
2,050

 
2,149

 
1,935

 
2,341

Income (loss) from operations
$
6,235

 
$
1,044

 
$
14,927

 
$
15,751

 
$
8,109

 
$
7,896

 
$
12,657

 
$
5,739

Other income (expense)
(182
)
 
16

 
(765
)
 
(566
)
 
(175
)
 
1,581

 
(426
)
 
330

Income tax (expense) benefit
(3,926
)
 
(1,637
)
 
(6,208
)
 
(7,897
)
 
(3,789
)
 
(3,604
)
 
(5,263
)
 
(2,293
)
Net income
2,127

 
(577
)
 
7,954

 
7,288

 
4,145

 
5,873

 
6,968

 
3,776

Net (loss) income attributed to common stockholders
2,127

 
(577
)
 
7,182

 
1,423

 
1,209

 
2,937

 
4,031

 
840

Net loss income per common share (after redeemable convertible preferred stock dividends):
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Basic
$
0.05

 
$
(0.01
)
 
$
0.24

 
$
0.20

 
$
0.17

 
$
0.42

 
$
0.55

 
$
0.11

Diluted
$
0.05

 
$
(0.01
)
 
$
0.19

 
$
0.19

 
$
0.11

 
$
0.15

 
$
0.18

 
$
0.10


 
Seasonal and other factors cause our profitability to fluctuate from quarter to quarter. Typically, our highest revenue quarters are the second and third quarters due to the fact that high travel seasons fall in these quarters. Additionally, our brand marketing expense fluctuates by quarter, causing our operating income to increase or decrease in any given quarter depending on the level of investment.
 
Liquidity and Capital Resources
 
We have primarily funded our operations through the issuance of equity securities and cash flows from operations. Early in our history, we relied on cash provided from the sale of shares of our redeemable convertible preferred stock to fund our operations and raised $29.8 million prior to 2007. In 2007, we raised another $165.7 million through the sale of preferred stock and entered into $30.0 million of term loans to fund our acquisition of SideStep.
 
We began to generate cash flows from operations in late 2007 and have not required any additional financing to fund our operations. We use our cash to fund operations, make capital expenditures and acquire complementary businesses from time to time.

On July 25, 2012, we completed our IPO which generated $94.2 million after deducting underwriting discounts and commissions and other issuance costs incurred for the sale of our common stock. In addition, in connection with our IPO, certain eligible stockholders elected to purchase shares of our Class A common stock for $6.0 million. We believe that cash from operations and our IPO, together with our cash and short-term investment balance are sufficient to meet our ongoing capital expenditures, working capital requirements and other capital needs for at least the next twelve months.

As of March 31, 2013, we had cash and cash equivalents and marketable securities of $183.3 million . Included in this amount is $0.5 million of cash held by foreign subsidiaries that is not available to fund domestic operations and obligations

31


without paying taxes upon its repatriation. We also have not recorded U.S. income and foreign withholding taxes on the earnings of our foreign subsidiaries at March 31, 2013, because we intend to permanently reinvest those earnings.
 
Our liquidity could be negatively affected by a decrease in demand for our products and services. In addition, we may make acquisitions complementary to our business and may need to raise additional capital through future debt or equity financing to provide for greater flexibility to fund any such acquisitions. Additional financing may not be available at all or on terms favorable to us.

The following table presents cash flow information for the stated periods and includes the net cash received from our IPO, which was completed on July 25, 2012:
 
 
Three Months
Ended March 31, 2013
(unaudited)
 
2013
 
2012
 
 
Cash flows from operating activities
$
(8,509
)
 
$
(2,494
)
Cash flows from investing activities
3,808

 
2,122

Cash flows from financing activities
3,088

 
139

 
Cash flows from operating activities
 
Cash flows used in operating activities were $8.5 million for the three months ended March 31, 2013 as compared to cash flows used in operating activities of $2.5 million for the three months ended March 31, 2012. Net income was $2.1 million and $4.1 million for the three months ended March 31, 2013 and 2012, respectively. Cash flows from non-cash adjustments were $4.6 million for the first three months of 2013 as compared to cash flows from non-cash adjustments of $4.1 million for the first three months of 2012. Cash used for working capital was $15.2 million for the first three months of 2013 as compared to cash used for working capital of $10.8 million in the first three months of 2012. The decrease in working capital is due to the timing of receipts from customers and payment to vendors.

Cash flows from investing activities
 
Cash from investing activities was $3.8 million for the three months ended March 31, 2013 compared to cash from investing activities of $2.1 million for the same period in 2012. The increase in cash from investing activities is primarily due to the net increase in the purchase and maturities of marketable securities of $2.0 million for the three months ended March 31, 2013 as compared to the same period in 2012.
  
Cash flows from financing activities
 
Cash from financing activities was $3.1 million for the three months ended March 31, 2013 compared to cash from financing activities of $0.1 for the same period in 2012. Proceeds and tax benefits from the exercise of stock options increased to $1.5 million for the three months ended March 31, 2013 as compared to $0.2 million for the same period in 2012. The three months ended March 31, 2013 included proceeds of $1.5 million from the repayment of shareholder loans as compared to none for the same period in 2012.
 
Off-Balance Sheet Obligations
 
We had no off-balance sheet obligations as of March 31, 2013 or December 31, 2012.
 
Contractual Obligations
 
There were no material changes in our commitments under contractual obligations, as disclosed in our Annual Report on Form 10-K for the year ended December 31, 2012.

 
Critical Accounting Policies and Estimates
 
We prepare our consolidated financial statements in accordance with accounting principles generally accepted in the U.S. To do so we make estimates and assumptions that affect our reported amounts of assets, liabilities, revenues and expenses, as well as related disclosure of contingent assets and liabilities. In some cases, we could reasonably have used different accounting policies and estimates. In addition, changes in the accounting estimates are reasonably likely to occur from period to period.

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Accordingly, actual results could differ materially from our estimates. To the extent that there are material differences between these estimates and actual results, our financial condition or results of operations will be affected. We base our estimates on past experience and other assumptions that we believe are reasonable under the circumstances, and we evaluate these estimates on an ongoing basis. We describe our significant accounting policies in Note 2 of our consolidated financial statements found elsewhere in this quarterly report on Form 10-Q. We believe the following critical accounting estimates are the most significant areas of judgments and estimates used to prepare our financial statements.
 
Revenue Recognition
 
KAYAK’s services are free for travelers. We earn revenues by sending referrals to travel suppliers and OTAs after a traveler selects a specific itinerary (distribution revenues), and through advertising placements on our websites and mobile applications (advertising revenues).

Distribution Revenues
 
We earn distribution revenues by sending qualified leads to travel suppliers and OTAs and by facilitating bookings directly through our websites and mobile applications. After a traveler has entered a query on our website or mobile applications, reviewed the results, and decided upon a specific itinerary, we send the user directly into the travel supplier's or OTA's purchase process to complete the transaction. In many cases, users may now complete bookings with the travel supplier or OTA without leaving our websites and mobile applications. Travel suppliers and OTAs have the flexibility to pay us either when these qualified leads click on a query result at a set CPC basis, or when they purchase a travel product through us or on the travel supplier or OTA website as a CPA basis. We separately negotiate and enter into our distribution agreements, and these agreements set forth the payment terms for the applicable travel supplier or OTA.
 
Advertising Revenues
 
Advertising revenues primarily come from payments for compare units, text-based sponsored links and display advertisements. A “compare unit” is an advertising placement that, if selected by a KAYAK user, launches the advertiser’s website and initiates a query based on the same travel parameters provided on the KAYAK website. The major types of advertisers on our websites consist of OTAs, third party sponsored link providers, hotels, airlines and vacation package providers. Generally, our advertisers pay us on a CPC basis, which means advertisers pay us only when someone clicks on one of their advertisements, or on a CPM basis. Paying on a CPM basis means that advertisers pay us based on the number of times their advertisements appear on our websites.

Stock-Based Compensation
 
Our stock-based compensation expense is estimated at the grant date based on an award’s fair value as calculated by the Black-Scholes option-pricing model and is recognized as expense over the requisite service period. The Black-Scholes model requires various highly judgmental assumptions including expected volatility and option life. If any of the assumptions used in the Black-Scholes model changes significantly, stock-based compensation expense may differ materially in the future from that recorded in the current period. In addition, we are required to estimate the expected forfeiture rate and only recognize expense for those shares expected to vest. We estimate the forfeiture rate based on historical experience. To the extent our actual forfeiture rate is different from our estimate, stock-based compensation expense is adjusted accordingly.

We account for stock options issued to non-employees in accordance with the guidance for equity-based payments to non-employees. Stock option awards to non-employees are accounted for at fair value using the Black-Scholes option-pricing model. Our management believes that the fair value of stock options is more reliably measured than the fair value of the services received. The fair value of the unvested portion of the options granted to non-employees is re-measured each period. The resulting increase in value, if any, is recognized as expense during the period the related services are rendered. The fair value of each non-employee stock-based compensation award is re-measured each period until a commitment date is reached, which is generally the vesting date.

We also award restricted stock units to certain of our non-employee board members. At the time of vesting these awards are settled 65% in shares and 35% in cash. Awards settled in shares are accounted for based on the fair market value at the time of grant while awards settled in cash are accounted for based on the fair market value at the time of vesting.
 

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    Income Taxes
We are subject to income taxes in the U.S. and some foreign jurisdictions. We use estimates and exercise significant judgment to calculate deferred taxes, tax from uncertain tax positions, and the overall income tax provision/(benefit). As a result, ultimate settlement of our tax positions may differ from the amounts accrued and may result in an increase or decrease to income tax expense in the results of operations in the future.

Realization of the future tax benefits depends on many factors, including our ability to continue to generate taxable income of the type necessary to support the utilization of tax attributes within the applicable carryforward period.

Acquisitions
  We account for acquisitions using the purchase method of accounting. In each case, we allocated the purchase price to the assets acquired, including intangible assets and liabilities assumed, based on estimated fair values at the date of the acquisition.
Recoverability of Intangible Assets, Including Goodwill
 Long-lived assets are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of the asset may not be recoverable. When such events occur, we compare the carrying amounts of the assets to their undiscounted expected future cash flows. If this comparison indicates that there is impairment, the amount of the impairment is calculated as the difference between the carrying value and fair value. Goodwill is tested for impairment at least annually and whenever events or changes in circumstances indicate that goodwill may be impaired. Goodwill represents the excess of the cost of acquired business over the fair value of the assets acquired at the date of acquisition. Based on our most recent annual analysis, we believed that the fair values of our reporting units exceeded their carrying values by a significant amount and therefore no impairment of goodwill was recorded. Our goodwill is not deductible for tax purposes.
 
JOBS Act
 
On April 5, 2012, the Jumpstart Our Business Startups Act of 2012, or JOBS Act, was signed into law. The JOBS Act contains provisions that, among other things, reduce certain reporting requirements for qualifying public companies.
 
As defined in the JOBS Act, a public company whose initial public offering of common equity securities occurred after December 8, 2011 and whose annual gross revenues are less than $1.0 billion will, in general, qualify as an “emerging growth company” until the earliest of:
 
the last day of its fiscal year following the fifth anniversary of the date of its initial public offering of common equity securities;
the last day of its fiscal year in which it has annual gross revenue of $1.0 billion or more;
the date on which it has, during the previous three-year period, issued more than $1.0 billion in non-convertible debt; and
the date on which it is deemed to be a “large accelerated filer,” which will occur at such time as the company (a) has an aggregate worldwide market value of common equity securities held by non-affiliates of $700 million or more as of the last business day of its most recently completed second fiscal quarter, (b) has been required to file annual and quarterly reports under the Securities Exchange Act of 1934, as amended, of the Exchange Act for a period of at least 12 months, and (c) has filed at least one annual report pursuant to the Exchange Act.

Under this definition, we are an “emerging growth company” and could remain an emerging growth company until as late as December 31, 2017.
 
As an “emerging growth company” we have elected under the JOBS Act to delay adoption of new or revised accounting pronouncements applicable to public companies until such pronouncements are made applicable to private companies. As a result, our financial statements may not be comparable to the financial statements of issuers who are required to comply with the effective dates for new or revised accounting standards that are applicable to public companies. Additionally, we are in the process of evaluating the benefits of relying on the other reduced reporting requirements provided by the JOBS Act.
 

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Subject to certain conditions set forth in the JOBS Act, if, as an “emerging growth company”, we choose to rely on such exemptions we may not be required to, among other things, (i) provide an auditor’s attestation report on our system of internal controls over financial reporting pursuant to Section 404, (ii) provide all of the compensation disclosure that may be required of non-emerging growth public companies under the Dodd-Frank Wall Street Reform and Consumer Protection Act, (iii) comply with any requirement that may be adopted by the Public Company Accounting Oversight Board, or the PCAOB, regarding mandatory audit firm rotation or a supplement to the auditor’s report providing additional information about the audit and the financial statements (auditor discussion and analysis), and (iv) disclose certain executive compensation related items such as the correlation between executive compensation and performance and comparisons of the CEO’s compensation to median employee compensation.

Item 3. Quantitative and Qualitative Disclosures about Market Risk
 
We are exposed to market risks in the ordinary course of our business. These risks primarily consist of foreign exchange and interest rate risks.
 
Foreign Exchange Risk
 
We transact business in various foreign currencies and have some international revenues and costs which are denominated in foreign currencies. This exposes us to foreign currency risk. If exchange rates were to fluctuate significantly, we would see higher gains or losses from transactions in the “Other income (expense)” line of our statement of operations, and larger cumulative translation adjustments in the “Other comprehensive loss” category of our consolidated balance sheet. The volatility of exchange rate is dependent on many factors that we cannot forecast with reliable accuracy. At this time we do not, but we may in the future, enter into derivatives or other financial instruments in an attempt to hedge our foreign currency exchange risk. It is difficult to predict the impact hedging activities would have on our results of operations.
 
Interest Rate Risk
 
We invest our excess cash primarily in highly liquid debt instruments of the U.S. government and its agencies, municipalities in the U.S., debt instruments issued by foreign governments, time deposits, money market and other funds, and corporate debt securities. By policy, we limit the amount of credit exposure to any one issuer.
 
Investments in both fixed rate and floating rate interest earning securities carry a degree of interest rate risk. Fixed rate securities may have their fair market value adversely impacted due to a rise in interest rates, while floating rate securities may produce less income than predicted if interest rates fall. Due in part to these factors, our income from investments may decrease in the future.


Item 4. Controls and Procedures

Evaluation of Disclosure Controls and Procedures

The term “disclosure controls and procedures,” as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934 as amended, the Exchange Act, refers to controls and procedures that are designed to ensure that information required to be disclosed by a company in the reports that it files or submits under the Exchange Act is recorded, processed, summarized and reported, within the time periods specified in the SEC’s rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that such information is accumulated and communicated to a company’s management, including its principal executive and principal financial officers, as appropriate to allow timely decisions regarding required disclosure.

Our management, with the participation of our Chief Executive Officer and Chief Financial Officer, has evaluated the effectiveness of our disclosure controls and procedures as of March 31, 2013, the end of the period covered by this Quarterly Report on Form 10-Q. Based upon such evaluation, our Chief Executive Officer and Chief Financial Officer have concluded that our disclosure controls and procedures were effective as of such date.

Changes in Internal Control over Financial Reporting

There were no changes in our internal control over financial reporting during the three month period covered by this Quarterly Report on Form 10-Q, which were identified in connection with management’s evaluation required by Rules 13a-15(d) and 15d-15(d) under the Exchange Act, that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

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PART II: OTHER INFORMATION

Item 1. Legal Proceedings

We are involved in legal proceedings arising in the ordinary course of business. While we believe that the outcome of such legal matters will not have a material adverse effect on our business, claims, suits, investigations and proceedings are inherently uncertain. It is not possible to predict the ultimate outcome of such matters and our business, financial condition, results of operations or cash flows could be affected in any particular period.

  Item 1A. Risk Factors

You should carefully review and consider the information regarding certain factors which could materially affect our business, financial condition or future results set forth under Item 1A. “Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2012. There have been no material changes from the factors disclosed in our Annual Report on Form 10-K for the year ended December 31, 2012, although we may disclose changes to such factors or disclose additional factors from time to time in our future filings with the Securities and Exchange Commission.



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Item 6. Exhibits
Exhibit No.
Description
   31.1*
Certification of Chief Executive Officer, pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
   31.2*
Certification of Chief Financial Officer, pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
     32.1**
Certifications of Chief Executive Officer and Chief Financial Officer, pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
101.INS*
XBRL Instance Document.
101.SCH*
XBRL Taxonomy Extension Schema Document.
101.CAL*
XBRL Taxonomy Extension Calculation Linkbase Document.
101.DEF*
XBRL Taxonomy Extension Definition Linkbase Document.
101.LAB*
XBRL Taxonomy Extension Label Linkbase Document.
101.PRE*
XBRL Taxonomy Extension Presentation Linkbase Document.


*
Filed herewith.
**
Furnished herewith.

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SIGNATURES
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 
 
 
 
 
KAYAK SOFTWARE CORPORATION
 
 
 
Date: May 14, 2013
By:
/s/ Daniel Stephen Hafner
 
Name:
Daniel Stephen Hafner
 
Title:
Chief Executive Officer and Director

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