BEIJING, March 9, 2021 /PRNewswire/ -- iQIYI Inc.
(NASDAQ: IQ) ("iQIYI" or the
"Company"), an innovative, market-leading online entertainment
service in China, is pleased to announce that it has launched
Cloud Show, China's first
interactive, immersive, online, virtual performance product. Cloud
Show features both real and virtual scenes enabled by multiple
audiovisual technologies to deliver users a unique and fresh
extended reality (XR) entertainment experience.
Cloud Show's first event, a concert titled "X-City" will be
performed by Chinese girl group THE9 who rose to fame on the
Company's reality show Youth With You 2. The immersive
concert promises to awe the audience through the power of XR
technology, with cutting-edge features such as virtual stage and
seating as well as real-time
interaction.
World-class XR experiences for the 5G era
As the 5G era advances, there has been a rapid emergence of XR
technology which combines real and virtual environments and
human-machine interactions. While companies worldwide have been
exploring XR, iQIYI is the first company to deliver a complete XR
experience with its film-quality visual effects and world-class
approach to content, technology, and
interaction.
XR technology will be used throughout the whole process of the
live-streamed concert, rendering an immersive virtual stage
performance. The quality of the scenes will be further enhanced by
augmented reality (AR)-enabled virtual front scenes, the use of
multiple XR virtual machine positions, and film and
television-grade equipment.
Meanwhile, viewers will have the freedom to enjoy the
performance in their own unique way by switching among multiple
different camera angles. The theme of THE9's concert is a
tailor-made virtual city enabled by XR technology and the show will
feature songs about facing impossible challenges with bravery. The
stylized, realistic XR technology will present a stunning visual
experience with innovative features such as online virtual seats,
exclusive virtual images, real-time interaction, on-site physical
light sticks, and a fans-created stage, bringing fans closer to the
stars in an immersive environment.
As Generation Z seeks more varied forms of entertainment, they
are pursuing content that allows them to experience more in-depth
interactions and sensory immersion. To address this need, companies
worldwide are exploring how to create online performances that
cater to younger demographics by combining content and technology
in XR-enabled scenarios.
No longer just synonymous with live streaming, online
performance is thus expected to meet the need for a greater sense
of immersion. iQIYI has long embraced the use of innovative,
cutting-edge technologies such as artificial intelligence (AI),
virtual reality (VR), AR and ultra-high definition(UHD). The use of
XR technology in THE9's first Cloud Show will present multiple
world-first innovations in terms of the interaction between the
stars and their fans, taking the show to another level.
iQIYI unveils virtual production base and launches cloud
ticketing system
To support the roll-out of Cloud Show and other products,
iQIYI has recently been establishing new technology infrastructure.
At the end of 2020, the Company unveiled the iQIYI Virtual
Production Base in DaChang, the first of its kind in China. At the Base, cutting-edge technologies
such as AI, visualization, performance capturing, real-time
synthesis, LED screens, and lighting, are being harnessed to
deliver solutions that span the whole production chain, laying a
solid foundation for Cloud Show.
In addition, iQIYI has launched a new cloud ticketing system
featuring customized services spanning pre-sale, performance, and
after-sale. Besides functions like ticket purchasing and
give-aways, the audience can also use the platform to purchase
merchandise such as props, peripherals, and images, offering users
a one-stop and individualized experience. The system has been
designed with customer experience at its center, enabling special
online ticketing services such as automated ticketing, checking-in,
and ticket stubs with tailor-made colors, mirroring the real
experiences users will encounter at brick-and-mortar theaters.
With the launch of Cloud Show, iQIYI is well positioned to
continue delivering more cutting-edge and diversified entertaining
experiences to its users. By combining premium content with
world-leading innovative technology, Cloud Show is set to
create additional business opportunities while redefining
next-generation entertainment.
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SOURCE iQIYI, Inc.