BEIJING, July 11, 2020 /PRNewswire/ -- iQIYI, Inc.
(NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service in China, recently announced upcoming releases of
60 major drama series and variety shows at its iJOY Conference (the
"Conference") held in Shanghai. At
the conference, themed 'New Content, New Consumption and New
Growth', iQIYI also shared developing trends in online
entertainment content and marketing, illustrating the future
trajectory of entertainment industry.
At the Conference, Vivian Wang,
CMO and President of New Consumer Business Group of iQIYI, shared
her views on the Company's content marketing strategy. "Content
will be the starting point of new business models for the next
decade," she remarked. "Content is now shaping consumption trends.
Businesses will only be able to gain traction by creating
content-based consumption scenarios and expanding their
content-driven business, using content as their entry point and
making their brands popular."
Redefining content creation and vertical content through
users' needs, creating core IP assets
Rapid changes in content viewing behavior and content
consumption needs are driving the creation of redefined content.
Chen Xiao, Senior Vice President of
iQIYI, said that based on users' requirements for content that is
of high quality and trendy and emphasizes social networking, iQIYI
has innovated the ways it selects subject matter and stories, and
has spearheaded the latest trends, for example by nurturing new
idols. iQIYI is also deploying its technological advantages to
improve the efficiency of content creation and users' watching
experience. Backed by in-house studios and external partners, iQIYI
boasts a high-yielding content production capacity and an extensive
set of IP reserves.
In order to meet the increasingly varied entertainment needs of
users, iQIYI is committed to producing a diversified portfolio of
content based on its strong content creation capacity. In terms of
variety shows, iQIYI will focus on five areas including youth
idols, popular youth culture, innovative vertical content and
lifestyle. The Company will produce more blockbuster and hit
variety shows and present new subjects to win more users from
different demographics, creating multi-dimensional content
scenarios. When it comes to drama series, iQIYI's Mist Theater has
proven popular and been recognized for its high-quality content.
The company will build on this momentum to launch more themed
content selections such as romance or new year celebration
theaters.
Heavyweight dramas and variety shows to create rich
consumption scenarios
Based on comprehensive research and insight into users' needs,
iQIYI will continue to innovate its content offerings. At the
Conference, iQIYI announced 20 upcoming variety shows and 40 major
new drama series, providing a diverse selection of entertainment
content for audiences, and various fresh consumption scenarios for
advertisers.
Upcoming variety show releases include Let's Party,
iQIYI Scream Night at Chimelong, Youth With You Season
3 in the youth idol category, and The Rap of China 2020 and FOURTRY Season 2 in
the popular youth culture category. Novel reality shows include
HAHAHAHAHA, featuring popular celebrities in China and a virtual idol competition variety
show Dimension Nova. Meanwhile, two highly watched variety
shows, I Can I BB and The Big Band, will return with
new seasons. For drama series, iQIYI intends to stream suspense
drama series Luoyang based on Ma Boyong's novel,
realism series Love in Shanghai, romance series Go Go Squid 2:
Dt, Appledog's Time, Vacation of Love, My
Best Friend's Story, etc.
Partnering with brands to capitalize on consumption upgrade
driven by new content consumption scenarios
With the upgrading of consumption scenarios in China, new business models and brands are
emerging. Having already helped brands capture consumer demand
through innovative content, iQIYI is now working on new
content-driven consumption models and opportunities. Whether
through The Rap of China,
which spawned a market for rap performance and related consumption,
or the reality show FOURTRY that led to creation of the
FOURTRY brand, iQIYI's production IPs have demonstrated its power
to influence users' consumption habits and set new trends.
"In the future, we will build consumption scenarios around
high-quality content. We will integrate online and offline models
and create consumption opportunities with brands by leveraging the
influence of celebrities and KOLs, leading the upgrading of
consumption through the next decade," said Vivian Wang.
Going forward, iQIYI will build on its IPs to expand its range
of content and build online and offline models, and establish a new
business model of "celebrity/KOL + settings + brand incubator" by
connecting brands, artists, technology and other resources. iQIYI
will also help brands to engage with consumers and create new
trends in terms of content, celebrities/KOLs and the offline
space.
At the conference, iQIYI announced the offline space FOURTRY
SPACE and culture brand BKStore, which target pop-culture
consumers. FOURTRY SPACE, a pop-culture trend space modeled after
FOURTRY Season 2, will join hands with more than 15 brands
to create consumption scenarios and trends around pop culture.
Meanwhile, the independent culture brand BKStore will bring
together artists in various fields such as graffiti, graphic design
and music. In the future, content, artists, derivatives and offline
landmarks under this new business model will open up more
cooperation opportunities for brands.
Thanks to its diversified content IP library and massive young
user base, iQIYI can lock in young consumers for brands. The
Company will continue to focus on producing high-quality content,
while working with industry partners and brands to tap into the
increasingly diverse areas of content, marketing and consumption,
and explore innovative ideas.
About iQIYI, Inc.
iQIYI, Inc. is an innovative
market-leading online entertainment service in China. Its corporate DNA combines creative
talent with technology, fostering an environment for continuous
innovation and the production of blockbuster content. iQIYI's
platform features highly popular original content, as well as a
comprehensive library of other professionally-produced content,
partner-generated content and user generated content. The Company
distinguishes itself in the online entertainment industry by its
leading technology platform powered by advanced AI, big data
analytics and other core proprietary technologies. iQIYI attracts a
massive user base with tremendous user engagement, and has
developed a diversified monetization model including membership
services, online advertising services, content distribution, live
broadcasting, online games, IP licensing, online literature and
e-commerce.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/iqiyi-announces-major-upcoming-drama-and-variety-show-releases-at-ijoy-conference-301091869.html
SOURCE iQIYI, Inc.