Hall of Fame Resort & Entertainment Company Announces New Brand and Identity for Its Sports & Entertainment Destination Resort
July 02 2020 - 5:05PM
Business Wire
Introduces the “Hall of Fame Village Powered by
Johnson Controls”
Hall of Fame Resort & Entertainment Company (“HOFV” or the
“Company”) (NASDAQ: HOFV), the owner of the multi-use sports,
entertainment and media destination centered around the site of the
Pro Football Hall of Fame in Canton, Ohio, announced today that its
flagship destination resort has rebranded and changed its name to
“Hall of Fame Village Powered by Johnson Controls,” effective July
2, 2020. The Hall of Fame Village Powered by Johnson Controls
possesses a contemporary vision, mission, and values that adjure
the destination to “Honor the Past, Inspire the Future.”
The launch of the new brand reflects the Company’s strategic
development of an enhanced platform to support synergy and
alignment between the destination and its partners. HOFV is also
further aligning its brand with the Pro Football Hall of Fame’s
marquee event, the annual “Enshrinement Week Powered by Johnson
Controls.”
“When we embarked on this unique mission to create an immersive,
multi-use destination that transforms how fans engage with the
sport, we understood the power of our brand and of our partners’
brands to drive consumer participation and create an
experience-driven community of sports fans,” said Michael Crawford,
CEO of HOFV. “The launch of the destination’s new identity will
prove a foundation for our progress as we integrate on-site
activity with our expansion into exciting new opportunities like
fantasy sports, eGaming and youth sports development to build a
unique sports and entertainment platform for the future. We are
confident that we are better representing our shared values and
furthering a product that we are all proud to bring to our
consumers and fans around the world.”
Johnson Controls, a global leader in creating smart and safe
buildings, will continue to support the creation of the destination
resort in Canton, Ohio with a full array of environmental, safety
and security technologies and solutions that will power the
development.
“Now more than ever it’s critical to create safe and secure
environments for fans of all ages and we are thrilled to be
delivering a world-class experience in Canton,” said Lisa Roy, Vice
President of Commercial Operations for Johnson Controls. “We are
glad that HOFV has, in part, incorporated our own brand platform,
‘The Power Behind Your Mission,’ as it developed the destination
resort’s new identity.”
Anne Graffice, Executive Vice President for Public Affairs,
commented on the destination’s central philosophy, “We honor the
past by celebrating excellence and preserving the history of
professional football through our partnerships with the Pro
Football Hall of Fame and NFL Alumni Association. We inspire the
future by creating a location that will serve our community and the
world as a source of inspiration and hope for generations.”
Hall of Fame Village Powered by Johnson Controls Vision,
Mission, and Values
VISION
Based on the values of the game, we strive to
be a world-class sports and entertainment destination that honors
the past and inspires the future.
MISSION
We create unique content and experiences that
immerse, educate, and inspire our guests to reach their full
potential.
VALUES
Acting with Integrity Building Community
Driving Innovation Pursuing Excellence
About the Hall of Fame Resort & Entertainment Company
The Hall of Fame Resort & Entertainment Company (NASDAQ: HOFV)
is a resort and entertainment company leveraging the power and
popularity of professional football and its legendary players in
partnership with the Pro Football Hall of Fame. Headquartered in
Canton, Ohio, the Hall of Fame Resort & Entertainment Company
is the owner of the Johnson Controls Hall of Fame Village, a
multi-use sports, entertainment and media destination centered
around the Pro Football Hall of Fame's campus. Additional
information on the Company can be found at www.HOFREco.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20200702005585/en/
Hall of Fame Resort & Entertainment Company Media Inquiries
Anne Graffice 330-458-9176 Anne.Graffice@hofvillage.com
Hall of Fame Resort & Entertainment Company Investor
Inquiries Jacques Cornet, (646) 277-1285 Jacques.Cornet@icrinc.com
or Will Swett, (646) 677-1818 Will.Swett@icrinc.com
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