BEND, Ore., May 27, 2021 /PRNewswire/ -- Hydro Flask, an
award-winning leader in high-performance, insulated stainless steel
flasks and a Helen of Troy Limited
(NASDAQ: HELE) brand, is excited to announce its sponsorship of
Girl Scouts of the USA (GSUSA).
Hydro Flask will invest $100,000 in
the national Girl Scouts Love the Outdoors Challenge through its
award-winning giving program Parks For All, with the goal of
getting more than 25,000 girls outside this summer and helping to
build future leaders of the outdoors.
"We're proud to champion the next generation of strong, adventurous
girls outdoors through this great partnership."
Hydro Flask will also contribute over $265,000 worth of reusable insulated products to
GSUSA for staff and volunteers to use as they prepare girls to
learn new skills and build confidence in the outdoors, all while
helping to reduce single-use plastics.
Sponsored by Hydro Flask, the Girl Scouts Love the Outdoors
Challenge incentivizes girls to earn a new patch by completing a
required number of fun outdoor activities based on their grade
level (K-12) – from creating a poster on how to use less single-use
plastics to meditating outside for ten minutes. The national
program kicks off the last week of May and ends with Girl Scouts
Love State Parks Weekend September 11-12,
2021.
"We're proud to champion the next generation of strong,
adventurous girls in the outdoors through this great partnership,"
said Hydro Flask Director of Marketing Yiorgos Makris. "The Girl Scouts Love the
Outdoors Challenge is a perfect alignment of Hydro Flask's values
and our commitment through Parks For All to
improve equity in outdoor access. Teaming up with
Girl Scouts of the USA to connect
thousands of girls to nature while building future leaders of the
outdoors is going to be the highlight of our summer."
This year marks the fifth anniversary of Hydro Flask's Parks for
All giving program, supporting the development, maintenance,
restoration and accessibility of public lands and green spaces
globally. Since launching in 2017, Parks for All has contributed
over $1.9
million globally and nearly 60,000 bottles
to over 120 non-profits, working to ensure public
lands and green spaces are more equitable, accessible and welcoming
for all.
"We are thrilled to have Hydro Flask sponsor our annual Girl
Scouts Love the Outdoors Challenge. Girl Scouts can participate in
up to fifty fun, sustainably-focused activities that include
visiting state and national parks, planting trees and ending
single-use plastic waste in our green places," said Amanda Daly, Director of National Outdoor
Strategy, Girl Scouts of the USA.
"Hydro Flask's inclusive brand mission to inspire happier,
healthier and more sustainable lives outside also deeply resonates
with the Girl Scouts Love the Outdoors Challenge. Through this
sponsorship, Hydro Flask is supporting our shared goal of getting
thousands more girls outside."
"Summer is the perfect time to celebrate our love of the
outdoors – and all the physical, mental and social benefits that
result from being immersed in nature," said Indigo Teiwes, Director of Corporate
Responsibility for Helen of Troy's
Housewares Division. "More than 41,000 people have spent 375,000
hours experiencing the joy of time outside through Parks for All
programs. We're thrilled to now count thousands of Girl Scouts
among our participants through this season's fun challenge."
To learn more about the Girl Scouts Love the Outdoors Challenge
sponsored by Hydro Flask, please visit
http://www.girlscouts.org/OutdoorsChallenge.
We are Girl Scouts of the USA
We're 2.5 million strong—more than 1.7 million girls and 750,000
adults who believe in the power of every G.I.R.L. (Go-getter,
Innovator, Risk-taker, Leader) ™ to change the world. Our
extraordinary journey began more than 100 years ago with the
original G.I.R.L., Juliette Gordon "Daisy" Low. On March 12, 1912, in Savannah, Georgia, she organized the very
first Girl Scout troop, and every year since, we've honored her
vision and legacy, building girls of courage, confidence, and
character who make the world a better place. We are the preeminent
leadership development organization for girls. And with programs
from coast to coast and across the globe, Girl Scouts offers every
girl a chance to practice a lifetime of leadership, adventure, and
success. To volunteer, reconnect, donate, or join,
visit www.girlscouts.org.
About Hydro Flask
Hydro Flask® delivers the promise of
go-anywhere gear that elevates outdoor adventures. A pioneer
in color design and insulation innovation in the hydration
category, Hydro Flask created the number one-selling
water bottle that delivers the perfect temperature for active,
on-the go consumers. Founded in 2009 in Bend, Oregon, the brand is on a mission to
inspire healthier, happier lives outdoors with two simple
words: Let's Go! Today, Hydro Flask is committed to making
good changes for good reasons - from combatting single-use plastics
through the brand's #RefillForGood initiative, to the award-winning
giving program Parks for All, which has contributed over
$1.9
million globally to over 120
non-profits working to ensure public lands and green
spaces are more equitable, accessible and welcoming for
all. Learn more about Hydro Flask
at www.hydroflask.com.
About Helen of Troy
Limited
Helen of Troy
Limited (NASDAQ: HELE) is a leading global consumer products
company offering creative solutions for its customers through a
strong portfolio of well-recognized and widely-trusted brands,
including OXO, Hydro Flask, Vicks, Braun, Honeywell, PUR, Hot Tools
and Drybar. We sometimes refer to these brands as our
Leadership Brands. All trademarks herein belong to
Helen of Troy Limited (or its
subsidiaries) and/or are used under license from their respective
licensors.
For more information about Helen of Troy, please visit
www.helenoftroy.com.
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SOURCE Hydro Flask