Rocket Fuel Featured in eMarketer Reports on Programmatic Video Advertising
June 04 2015 - 4:05PM
Business Wire
Rocket Fuel (NASDAQ: FUEL), a leading programmatic marketing
platform provider that uses artificial intelligence (AI) at Big
Data scale to optimize marketing ROI for global agencies and
enterprise marketers, today announced that the company’s
perspective and vision was featured in a recently released report
from eMarketer, “Video Advertising Benchmarks: What Metrics Can
(and Can’t) Tell You About the Big Picture.” Rocket Fuel’s industry
view was also profiled in eMarketer’s “Marketer Roundtable: How is
Social Affecting Metrics for Video Advertising?”
Increasingly, the digital advertising community is turning to
video to reach larger audiences across platforms, and programmatic
technology has become the primary means of serving those ads. With
this shift has come the need to set agreed-upon standards for ad
viewability and other benchmarks. Get more on this topic with the
full eMarketer report, “Video Advertising Benchmarks: What Metrics
Can (and Can’t) Tell You About the Big Picture.”
In addition, as in-stream video on social platforms continues to
rise, Rocket Fuel’s Lindsay Fordham, Director of Product Marketing,
participated in an eMarketer Roundtable to offer her perspective on
how social is affecting metrics for video advertising. “As
marketers evaluate how social fits into their video strategy, it’s
important to consider the unique context differences of each
platform. While overall viewability and engagement may be high, the
creative experience may vary widely when compared to an in-stream
pre-roll. Fortunately, social platforms generate deep diagnostics,
giving us the ability to optimize social performance in real time
and at scale.”
For more information or to purchase a full copy of eMarketer’s
“Roundtable: How is Social Affecting Metrics for Video
Advertising?” please visit
http://www.emarketer.com/articles/results.aspx?t=1044.
About Rocket Fuel
Rocket Fuel combines the science of Artificial Intelligence with
the scale of Big Data to improve the effectiveness of programmatic
marketing. Customers trust Rocket Fuel's Marketing That Learns™ to
achieve brand and direct-response objectives in diverse industries
across North America, Latin America, Europe, and APAC. With the
acquisition of marketing technology firm [x+1] in September of
2014, Rocket Fuel now offers a complete programmatic marketing
platform for the world's most innovative, always-on marketers. The
platform includes data management, programmatic media-buying, site
optimization, and predictive analytics capabilities that extend
across a marketer's paid and owned channels, and personalize every
customer interaction. Rocket Fuel operates in more than 20 offices
worldwide and trades on the NASDAQ Global Select Market under the
ticker symbol "FUEL."
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Media Contact:Rocket FuelErica Jacobs,
650-481-6178pr@rocketfuel.com
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