New Digimarc and Nielsen Study Unveiled at London Book
Fair
LONDON, March 14, 2017 /PRNewswire/ -- Digimarc
Corporation (NASDAQ: DMRC) recently commissioned a Nielsen consumer
survey on e-book piracy and the company will present their findings
on March 15 at The London Book Fair.
Digimarc commissioned the survey to better understand the nature of
e-book piracy, how it impacts revenue, and what publishers can do
to prevent it. The session, titled "Inside the Mind of a Book
Pirate," takes place at 1:45 p.m. (UK
Time) in the Tech Theatre.
E-book piracy currently costs U.S. publishers $315 million each year in lost sales, and the
Nielsen survey revealed that people who illegally download e-books
are largely ordinary consumers, students and working professionals
who access e-books from a wide range of digital sources, including
online auction sites and via email from friends. The study
highlighted the fact that 70% of illegal downloaders have either
graduated from college or have a graduate degree. The most common
age-range of an e-book pirate is between 30- and 44-years-old with
a yearly household income between $60,000
and $99,000.
"When it comes to book piracy, you can't prevent what you can't
predict. This is the challenge for publishers as they grapple with
preventing illegal piracy," said Devon
Weston, director, market development, Digimarc Guardian.
"Our new Nielsen data makes it clear these pirates don't fit a
typical criminal profile. They access digital content from a vast
universe of web pages, social platforms and file sharing portals.
Our aim is to break down the problem for publishers and help them
develop an effective prevention strategy."
Digimarc's Guardian content protection service offers publishers
an end-to-end digital piracy solution that discovers and verifies
pirated content, de-lists the content on search engines and then
reports actions-taken within a convenient customer portal. The
solution helps enterprise-level rights holders, such as publishers,
demonstrate their commitment to authors by providing detailed
visibility into individual-work level piracy and protection, and by
allowing the content creators to self-report suspected
violations.
The Digimarc Guardian team will be attending The London Book
Fair, March 14-16 at Booth
#3B100. To download a copy of the study, please visit
www.digimarc.com/resources/ebook-piracy-study.
Find out more about Guardian content protection solutions by
visiting: https://www.digimarc.com/application/copyright.
About Digimarc
Digimarc Corporation (NASDAQ: DMRC),
based in Beaverton, Oregon, is the
inventor of Digimarc Discover® software and the imperceptible
Digimarc Barcode for automatically identifying and interacting with
virtually any media. Digimarc Discover software enables industrial
scanners, smartphones, tablets and other computer interfaces to
reliably, efficiently and economically identify traditional
barcoded items, along with many other media objects. Digimarc
Barcodes are imperceptible to people and do all that visible
barcodes do, but perform better. These remarkable capabilities have
allowed Digimarc and its business partners to supply a wide range
of patented consumer engagement, media management and security
solutions across multiple consumer and government industry sectors.
Digimarc owns an extensive intellectual property portfolio, with
patents in digital watermarking, content identification and
management, media object discovery, and intuitive computing more
generally. For more information and the latest news, please
visit www.digimarc.com and follow on Twitter at @Digimarc.
Logo - http://photos.prnewswire.com/prnh/20160106/319963LOGO