The Larry Fitzgerald Foundation and DraftKings Renew Collaboration for Breast Cancer Awareness Month in Latest DraftKings S.E.R.V.E.S. Initiative
October 07 2021 - 8:00AM
The start of Breast Cancer Awareness Month this October also marks
the return of DraftKings Inc.’s (Nasdaq: DKNG) charitable
initiative, Pink ‘Em, which raises money for breast cancer research
in collaboration with The Larry Fitzgerald Foundation. Beginning
this weekend on NFL Week 5 and running each Sunday through the end
of the month to NFL Week 8, customers can enter the free Pink ‘Em
pools where DraftKings will donate $1 for every entry. Since
launching the Pink ‘Em charity program in 2019, DraftKings
customers have helped raise over $230,000 in the fight against
breast cancer.
“We are entering year three of our Pink ‘Em program alongside
The Larry Fitzgerald Foundation as part of our overarching
DraftKings S.E.R.V.E.S. corporate social responsibility initiative,
and remain as committed as ever to raising awareness and combating
this devastating disease,” said Matt Kalish, co-founder and
president of DraftKings North America. “Our products are designed
to entertain and engage fans, but we can also leverage these
qualities along with our substantial customer base to power
meaningful causes like funding breast cancer research and numerous
other important efforts within S.E.R.V.E.S.”
Fans interested to participate must select and submit their
picks before each of the pools reach their respective 25,000
maximum entries, and ahead of the first game kickoffs each NFL
Sunday, at which time the pools will lock. By the end of October,
DraftKings has pledged to raise $100,000 total for The Larry
Fitzgerald Foundation led by the weekly customer engagement with
Pink ‘Em pools. In 2021, DraftKings S.E.R.V.E.S. has donated a
total of $4 million in its mission to create inclusive and
responsible pathways for people to build, create, imagine, and
innovate.
According to U.S. breast cancer statistics for 2021 compiled by
Breastcancer.org:
- About 1 in 8 U.S. women (about 13%)
will develop invasive breast cancer over the course of her
lifetime.
- This year, an estimated 281,550 new
cases of invasive breast cancer are expected to be diagnosed in
women in the U.S., along with 49,290 new cases of non-invasive (in
situ) breast cancer.
- About 2,650 new cases of invasive
breast cancer are expected to be diagnosed in men in 2021. A man’s
lifetime risk of breast cancer is about 1 in 833.
- Breast cancer is the most commonly
diagnosed cancer among American women. In 2021, it's estimated that
about 30% of newly diagnosed cancers in women will be breast
cancers.
- Breast cancer became the most common
cancer globally as of 2021, accounting for 12% of all new annual
cancer cases worldwide.
- About 85% of breast cancers occur in
women who have no family history of breast cancer. These occur due
to genetic mutations that happen as a result of the aging process
and life in general, rather than inherited mutations.
“On behalf of The Larry Fitzgerald Foundation, I would like to
express my gratitude in advance to all the DraftKings customers who
will participate in the third-annual Pink ‘Em charity program to
raise funds for breast cancer research this October,” said Larry
Fitzgerald. “Breast Cancer Awareness Month holds particular
significance for me as this disease has had a personal impact on my
life, and it is humbling to see sports fans come together to
support this initiative.”
Entries for the opening Week 5 Pink ‘Em pool are now being
accepted HERE for fans who would like to support a worthy cause and
predict the winning NFL football matchups this weekend. For anyone
who misses out playing in this initial Pink ‘Em pool, there will be
several more opportunities on October 17th, 24th and 31st to get
involved in this program.
As part of DraftKings’ ongoing corporate social responsibility
efforts, the company will continue to explore additional ways to
support communities in need. Customers can learn more about
DraftKings’ charitable initiatives and its DraftKings S.E.R.V.E.S.
program by visiting its website HERE.
About DraftKingsDraftKings Inc. is a digital
sports entertainment and gaming company created to fuel the
competitive spirit of sports fans with products that range across
daily fantasy, regulated gaming and digital media. Headquartered in
Boston, and launched in 2012 by Jason Robins, Matt Kalish and Paul
Liberman, DraftKings is the only U.S.-based vertically integrated
sports betting operator. DraftKings is a multi-channel provider of
sports betting and gaming technologies, powering sports and gaming
entertainment for operators in 17 countries. DraftKings’
Sportsbook is live with mobile and/or retail betting
operations in the United States pursuant to regulations in Arizona,
Colorado, Illinois, Indiana, Iowa, Michigan, Mississippi, New
Hampshire, New Jersey, New York, Oregon, Pennsylvania, Tennessee,
Virginia, West Virginia, and Wyoming. DraftKings’ daily
fantasy sports product is available in 7 countries
internationally with 15 distinct sports categories. DraftKings is
the official daily fantasy partner of the NFL, MLB, NASCAR, PGA
TOUR and UFC as well as an authorized gaming operator of the NBA
and MLB, an official sports betting partner of the NFL, an official
betting operator of PGA TOUR and the official betting operator of
UFC. Launched in August 2021, DraftKings Marketplace is a digital
collectibles ecosystem designed for mainstream accessibility that
offers curated NFT drops and supports secondary-market
transactions. DraftKings also owns Vegas Sports Information
Network, Inc. (VSiN), a multi-platform broadcast and content
company.
About The Larry Fitzgerald FoundationThe Larry
Fitzgerald Foundation has two primary initiatives. The Foundation
provides grants to programs promoting reading proficiency and
technology access for K-12 youth as cornerstones to success at
school and in life. The Foundation also makes grants to efforts
supporting breast cancer survivors and their families, and
promoting research and prevention.Forward-Looking
StatementsCertain statements made in this release are
“forward looking statements” within the meaning of the “safe
harbor” provisions of the United States Private Securities
Litigation Reform Act of 1995. When used in this press release, the
words “estimates,” “projected,” “expects,” “anticipates,”
“forecasts,” “plans,” “intends,” “believes,” “seeks,” “may,”
“will,” “should,” “future,” “propose” and variations of these words
or similar expressions (or the negative versions of such words or
expressions) are intended to identify forward-looking statements.
These forward-looking statements are not guarantees of future
performance, conditions or results, and involve a number of known
and unknown risks, uncertainties, assumptions and other important
factors, many of which are outside DraftKings’ control, that could
cause actual results or outcomes to differ materially from those
discussed in the forward-looking statements. For a discussion of
additional risks and uncertainties, which could cause actual
results to differ from those contained in the forward-looking
statements, see DraftKings’ Securities and Exchange Commission
filings. DraftKings does not undertake any obligation to update or
revise any forward-looking statements, whether as a result of new
information, future events or otherwise, except as required by
law.Media
Contactmedia@draftkings.com@DraftKingsNews
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