Cinedigm Network Expands Distribution of The Bob Ross Channel To Now Include Roku
June 03 2020 - 9:00AM
Cinedigm (NASDAQ: CIDM) announced the launch of The Bob Ross
Channel on Roku (NASDAQ: ROKU), an ad-supported, live and on-demand
streaming platform. This marks the fourth domestic OTT platform to
distribute the channel to their viewers, proving the resurgent
popularity and strong interest across a broad range of demographics
in Bob Ross’ original public television series.
The Bob Ross Channel showcases memorable moments
and incredible paintings from the series, featuring approximately
380 classic episodes and delivering hours of quality entertainment
that is enjoyable for the whole family. As part of Cinedigm’s
agreement with Bob Ross, Inc., Cinedigm will also produce and
distribute special messages of support for public television on the
channel, as well as spots highlighting official Bob Ross painting
products, and Bob Ross Certified Instructors.
Cinedigm continues to focus on bringing well-established brands
and film & television content from leading content owners into
the growing free ad-supported television marketplace. Opportunities
for premium content remain strong within the OTT ad-supported space
as traditional cable and satellite services continue to lose
subscribers.
"The Bob Ross Channel has quickly become one of our most viewed
digital networks," said Erick Opeka, Cinedigm’s President of
Digital Networks. “Our goal is to distribute our channels as widely
as possible in formats that serve the needs of our viewers, being a
part of Roku will allow this channel to reach a large base of
digitally-savvy Bob Ross fans.”
For 31 seasons, beloved painter, art instructor, and TV host Bob
Ross captivated millions of viewers around the globe with his
EMMY-winning hit series The Joy of Painting. The show first ran on
public television stations in the United States, from 1983 to 1994,
and has continued to broadcast on more than 150 public TV channels
and on Create TV. Distributed by APT Worldwide, Ross’
programs are also available in many countries ranging from the UK
to Thailand, on airline flights and other platforms.
Though Ross passed away in 1995, his legacy lives on as the
series continues to enthrall and inspire new generations of viewers
— amassing a combined total of more than 5.5 million social media
followers, as well as 5.6 million unique views on Twitch, nearly
one million hours of The Joy of Painting consumed on Hulu, and an
hour-long YouTube special that attracted over 2.5 million
viewers.
ABOUT CINEDIGM
For twenty years, Cinedigm (CIDM) has been at the forefront
of the digital transformation of entertainment. Today,
Cinedigm continues that mission by providing content, channels and
services to the world’s largest media, technology and retail
companies. Our content aggregation and distribution services power
the world’s leading digital platforms and retailers. Cinedigm’s
Digital Networks group provides channels and services that
entertain consumers globally across hundreds of millions of
devices. For more information, visit www.cinedigm.com.
ABOUT BOB ROSS, INC.Bob Ross
Incorporated was formed in 1982 by Annette and Walt Kowalski, and
Bob Ross and his wife Jane. Together they changed the face of
how-to programming on public television and turned the Joy of
Painting into a mainstream phenomenon supported by a unique line of
Bob Ross painting products, certified instructors and whimsical
collectibles for painters and non-painters alike. BRI continues
today uninterrupted and as strong an organization as ever, with
just a dozen devoted employees. For more information, visit
http://www.bobross.com.
Press Contact for CIDM:Jill
Calcaterrajcalcaterra@cinedigm.com
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