Working With Cancer: from Davos to the Super Bowl
January 31 2023 - 8:04AM
Working With Cancer: from Davos to the
Super Bowl
After launching with the world’s most
influential companies at Davos, Working with
Cancer issues a wake-up call to all with an
integrated mass media campaign
Working with Cancer, the cross-industry coalition formed by
Publicis Groupe to erase the stigma and insecurity of cancer at
work, is launching a global ‘wake-up
call’ urging everyone to play their part in supporting
colleagues with cancer.
After being diagnosed and treated for cancer last year, Arthur
Sadoun CEO of Publicis Groupe launched Working with Cancer at the
World Economic Forum in Davos on 17th January. Today the
program is an alliance of major international companies united
by a pledge to create an open, supportive and recovery-forward
culture for cancer sufferers. Founding partners include Abbvie,
Adobe, Bank of America, BNP Paribas, BT, Citi, Google, Haleon,
Labcorp, L’Oréal, Lloyd’s, LVMH, Marriott, McDonald’s, Meta,
Mondelez, Microsoft, MSD, Nestlé, Omnicom, Pepsico, Renault
Group, Sanofi, Toyota, Unilever, Verizon, and Walmart,
the world’s largest private employer.
Doug McMillon, President & CEO
Walmart: “Walmart is proud to partner with Working with
Cancer and others to eliminate the workplace stigma of a cancer
diagnosis. Our purpose is to help people save money and live a
better life, and supporting the health and well-being our own
associates, including those who have been diagnosed with cancer, is
at the core of that purpose. Together we can make the workplace
better for those living with cancer and make a positive impact on
people's lives.”
Working with Cancer is now setting its sights on the wider
world, through a wake-up call in time for World Cancer Day. It
is anchored in the stark reality that half of us will be
diagnosed with cancer in our lifetime, so all of us have a
responsibility to support cancer patients at work. Central to
this call is a campaign
film, ‘Monday’ directed by Elena Petitti
Di Roreto and Martin de Thurah, which depicts the often
harrowing journey of cancer patients and the vital importance of
workplace support. Many of the crew behind ‘Monday’ are cancer
survivors and caregivers themselves, bringing personal and
authentic resonance to a film that highlights a universal
issue.
Because driving social change in the workplace can often take
years, Publicis is harnessing the power of creativity and mass
media to accelerate momentum and adoption. A fully integrated
campaign supported by $100m in media generously donated by
partners like Disney/ABC, NBCU, Warner Bros Discovery,
Paramount, Fox, Roku, Snap, iHeart, Tiktok, YouTube, NCM,
Screenvision, Clear Channel, Lamar, Zeta and Meta, who are
contributing 1bn impressions, will ensure this wake-up call is
heard by all. Publicis Groupe will also contribute by becoming the
first holding company to purchase and invest in a Super Bowl
spot.
Arthur Sadoun, Chairman & CEO Publicis
Groupe:
Thanks to the coalition of our partners and the support of the
World Economic Forum, Working with Cancer is already positively
impacting the lives of 20 million people. Of course, we will
continue to rally more companies to the movement. But just as vital
is the role all of us can play by standing with our colleagues with
cancer. That is why we are launching a call not only for awareness,
but for action from everyone, to create a real cultural shift in
the workplace.
You can show your support and encourage others to take the
pledge here
About Publicis Groupe –
The Power of OnePublicis Groupe [Euronext Paris
FR0000130577, CAC 40] is a global leader in communication. The
Groupe is positioned at every step of the value chain, from
consulting to execution, combining marketing transformation and
digital business transformation. Publicis Groupe is a privileged
partner in its clients’ transformation to enhance personalization
at scale. The Groupe relies on ten expertise concentrated within
four main activities: Communication, Media, Data and Technology.
Through a unified and fluid organization, its clients have a
facilitated access to all its expertise in every market. Present in
over 100 countries, Publicis Groupe employs around 96,000
professionals.
www.publicisgroupe.com | Twitter | Facebook |
LinkedIn | YouTube | Instagram | Viva la Difference!
Link to the press release
Contacts Publicis
Groupe
Amy HadfieldLizzie DewhurstMichelle McGowan |
Director of Global CommunicationsCorporate Communications
EMEACorporate Communications US |
+ 33 (0)1 44 43 70 75+ 44 (0)79 49 918194+1 312 315 5259
|
amy.hadfield@publicisgroupe.comlizzie.dewhurst@publicis.com
michelle.mcgowan@publicisgroupe.com |
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