Publicis Groupe to acquire Profitero creating industry-leading commerce solution
May 03 2022 - 11:45AM
PUBLICIS GROUPE TO ACQUIRE
PROFITERO
CREATING INDUSTRY-LEADING
COMMERCE SOLUTION
- Profitero
is a global SaaS platform
that helps brands
analyse and optimize their sales,
marketing and operations performance across more than 700 retail
websites around the world and 70 million products.
-
Publicis Groupe will combine
Profitero’s industry leading product data
and analytics with the Groupe’s retail media, data, and commerce
solutions to offer unmatched capabilities for brands to maximize
their online sales.
Paris – May
3, 2022 – Publicis Groupe [Euronext Paris
FR0000130577, CAC 40] today announces the acquisition of
Profitero, a leading SaaS global ecommerce intelligence platform
helping brands accelerate commerce sales and
profitability. Profitero’s solutions provide
actionable insights and product visibility to more than 4,000
brands and 70 million products on more than 700 retailer websites,
in over 50 countries every day.
As the lines between offline and online shopping
blur due to digitally-influenced sales, Profitero’s ecommerce and
omnichannel analytics offering allows brands to anticipate,
activate, and automate the next best action to fuel profitable
growth for each item of their product catalogue.
By joining forces with Publicis Groupe,
Profitero will access the necessary resources and capabilities to
expand on its analytics core. As a result, it will become the first
global commerce platform to truly empower brands by using
predictive intelligence to deliver the best product
experience, optimize content, increase results of organic
search, compare prices with competitors, monitor product
availability and track customer ratings and reviews, among other
features.
Profitero’s products, technology, and 300
employees will further scale and supercharge Publicis Groupe’s
existing commerce capabilities around the world. Publicis is
now uniquely positioned to help its clients exponentially grow
their online sales by uniting four strategic
pillars:
-
People: A better understanding of people and
how they shop, through Epsilon’s CORE ID® offering – the industry’s
most accurate, stable and scalable identity solution, hosting more
than 300 million consumer profiles worldwide.
-
Product: The combination of the Groupe’s
predictive Commerce Intelligence platform and Profitero will enable
brands to maximize product performance relative to competitors
across dozens of metrics, including paid and organic search
placement, product content, pricing, stock availability and reviews
across 700+ retailers by tracking and analyzing over 70 million
products.
-
Placement: The ability to deliver retail
media planning to manage ad placement and optimize the consumer
journey, via CitrusAd, a leader in retail media, and the scale of
Publicis Media.
-
Platforms: Better experiences across the
customer journey and greater agility and faster time to market for
clients, through Publicis Sapient’s leading business transformation
expertise, combining consulting, design, and engineering to build
platform-based businesses blending marketing, sales, and
service.
Profitero will remain a product-focused company
within Publicis, led by CEO Bryan Wiener and President Sarah
Hofstetter.
Wiener will report into Publicis Groupe Chairman
and CEO Arthur Sadoun, who said: “By adding Profitero to our
existing assets, we are now uniquely positioned across the four key
pillars our clients need to connect, to capture an unfair share of
the exponential growth in online sales. With us, our clients will
seamlessly understand people, how they shop better than anyone
else, thanks to Epsilon;optimize their online product catalogue
thanks to Profitero; maximize their online spend with retailers
thanks to CitrusAd and the scale of Publicis Media. And they will
be able to deliver unique, creative, customer experiences, through
platforms backed by Publicis Sapient’s engineering expertise. I am
delighted to welcome Sarah, Bryan, and their outstanding team of
experts to the Publicis family.”
Bryan Wiener, Profitero CEO said: “This is the
best of both worlds as we retain our entrepreneurial spirit as a
product-led organization while benefiting from the Publicis
Groupe's diverse capabilities and scale. This brings immediate
value to our clients and employees with increased product and
technology investment, infusion of new media and content activation
capabilities and tapping into the Groupe’s global talent to fuel
our continued growth.”
About Publicis Groupe - The Power of One
Publicis Groupe [Euronext Paris FR0000130577,
CAC 40] is a global leader in communication. The Groupe is
positioned at every step of the value chain, from consulting to
execution, combining marketing transformation and digital business
transformation. Publicis Groupe is a privileged partner in its
clients’ transformation to enhance personalization at scale. The
Groupe relies on ten expertise concentrated within four main
activities: Communication, Media, Data and Technology. Through a
unified and fluid organization, its clients have a facilitated
access to all its expertise in every market. Present in over 100
countries, Publicis Groupe employs around 90,000
professionals.www.publicisgroupe.com | Twitter: @PublicisGroupe |
Facebook | LinkedIn | YouTube | Viva la Difference!
About
ProfiteroFor more information, please visit
www.profitero.com.
Contacts
Delphine StrickerLizzie DewhurstMichelle
McGowanAlessandra GirolamiClémence Vermersch |
Communication DirectorCorporate Communications
EMEACorporate Communications USInvestor
Relations Investor Relations |
+ 33 (0)6 38 81 40 00+ 44 (0)79 49 918194+1 312 220 40 73+ 33 (0)1
44 43 77 88+ 33 (0)1 44 43 72 17 |
delphine.stricker@publicisgroupe.comlizzie.dewhurst@publicisgroupe.com michelle.mcgowan@publicisgroupe.comalessandra.girolami@publicisgroupe.comclemence.vermersch@publicisgroupe.com |
Please find the press release here
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