Halo Collar and Inuvo Partner to Promote the Worlds Most Advanced Go-Anywhere Wireless Dog Fence
March 15 2022 - 8:30AM
Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing
technology powered by Artificial Intelligence (AI), and Halo
collar, developers and manufacturers of advanced IoT dog safety and
training technology, designed in combination with world-renowned
canine behavioral expert Cesar Millan, partner to promote the
go-anywhere wireless fence.
“Halo collar is a very sophisticated technology with a simple
mission to safely free pets and pet owners from the confines of
physical boundaries,” said Ken Ehrman, Halo collar Co-Founder. “We
wanted a media partner that provided insights that could help us
evolve the product based on client interests as well as media
placement. Not only has Inuvo delivered on this need, they have
done so using Artificial Intelligence that does not use consumer
data and therefore aligns our company with the upcoming
privacy-first cookieless world.”
“Halo collar is a game changer for pet owners and I know this
because I am a client,” said Rich Howe CEO of Inuvo. “The IntentKey
AI-driven media solution has proven itself to be a unique and
valuable asset to CEO/CMO advertising decision making across
industries. Halo’s increased engagement with prospective clients
and their attentiveness to the ways the insights coming from the
IntentKey can help drive creative, product, and partnership
strategies is a testament to their data and technology-driven
approach to business.”
“The true power of the IntentKey is often experienced as market
changes both known and unknown occur. The IntentKey automatically
optimizes itself to accommodate for these changes, something
traditional technologies are incapable of doing,” said Mr. Howe.
“As the fall season approached for example, intent signals around
hunting began to surface, indicating hunters were likely interested
in Halo Collar to train their dogs prior to the opening of hunting
season, while ensuring their hunting dogs stayed within predefined
boundaries.”
Inuvo has provided Halo with a multi-channel media buying
capability, powered by its AI, reaching audiences across CTV, LTV,
display, video, social, search, and out of home. This advanced
media capability is providing Halo with competitive, feature, and
creative insights not available through any other advertising
technology vendor.
About HaloThe Halo collar is the newest smart
safety system for dogs. Co-founded by Cesar Millan, this smart
system utilizes proprietary technology & dog psychology to
provide a wireless smart fence, smart training, GPS tracker and
activity tracker combined into one easy-to-use smart collar. The
Halo collar utilizes proprietary GPS and GNSS location tracking -
keeping them safe and easy to locate should they ever wander too
far. Halo protects over 50,000 dogs across the United
States each day. With Kore, we are expanding
to Canada and the rest of the world in 2022.
For further information and to purchase, please
visit: www.halocollar.com
About InuvoInuvo®, Inc. (NYSE American: INUV)
is a market leader in Artificial Intelligence built for
advertising. Its IntentKey AI solution is a first-of-its-kind
proprietary and patented technology capable of identifying and
actioning to the reasons why consumers are interested in products,
services, or brands, not who those consumers are. To learn more,
visit www.inuvo.com.
Safe Harbor / Forward-Looking StatementsThis
press release contains “forward-looking statements” within the
meaning of the Private Securities Litigation Reform Act of 1995.
These forward-looking statements are subject to risks and
uncertainties that may cause actual results to differ materially,
including, without limitation risks detailed from time to time in
our filings with the Securities and Exchange Commission (the
“SEC”), and represent our views only as of the date they are made
and should not be relied upon as representing our views as of any
subsequent date. You are urged to carefully review and consider any
cautionary statements and other disclosures, including the
statements made under the heading "Risk Factors" in Inuvo, Inc.'s
Annual Report on Form 10-K for the fiscal year ended December 31,
2020 as filed on February 11, 2021, our Quarterly Reports on Form
10-Q, and our other filings with the SEC. Additionally,
forward looking statements are subject to certain risks, trends,
and uncertainties including the continued impact of Covid-19 on
Inuvo’s business and operations. Inuvo cannot provide assurances
that the assumptions upon which these forward-looking statements
are based will prove to have been correct. Should one of these
risks materialize, or should underlying assumptions prove
incorrect, actual results may vary materially from those expressed
or implied in any forward-looking statements, and investors are
cautioned not to place undue reliance on these forward-looking
statements, which are current only as of this date. Inuvo does not
intend to update or revise any forward-looking statements made
herein or any other forward-looking statements as a result of new
information, future events or otherwise. Inuvo further expressly
disclaims any written or oral statements made by a third party
regarding the subject matter of this press release. The
information, which appears on our websites and our social media
platforms is not part of this press release.
Inuvo Company Contact: Wally Ruiz Chief
Financial Officer Tel (501) 205-8397 wallace.ruiz@inuvo.com
Investor Relations: KCSA Strategic
CommunicationsValter Pinto, Managing DirectorTel (212)
896-1254Valter@KCSA.com
Inuvo (AMEX:INUV)
Historical Stock Chart
From Mar 2024 to Apr 2024
Inuvo (AMEX:INUV)
Historical Stock Chart
From Apr 2023 to Apr 2024