Magic Lantern Group Signs Exclusive Distribution Agreement With monterey media NEW YORK, Aug. 5 /PRNewswire-FirstCall/ -- Magic Lantern Group, Inc. (AMEX: GML), a leading North American distributor of educational content and e-learning delivery systems with operations in Canada and the U.S., announced today that the Company has entered into an agreement with monterey media, an award-winning entertainment company specializing in the creation, acquisition, distribution and sale of programming to North American markets. According to the agreement, Magic Lantern Group has been granted exclusive rights to distribute monterey's educational programming in Canada through 2006. monterey is distinguished as being the largest non-affiliated exclusive distributor of PBS Network programming. Programs brought to PBS by monterey include the entire American Short Story Collection, and the American Playhouse on Video Collection, one of the most prestigious and acclaimed production franchises in the history of television. monterey ranks #1 in the industry for the distribution of quality literary adaptations, black literature adapted to film, poetry dramatizations, and short stories adapted to film. Magic Lantern Group President and CEO Bob Goddard stated, "In business for more than two decades, monterey has a history of achieving top billing on national sales charts for their programming. An agreement to distribute their educational videos exclusively in Canada strengthens our portfolio of offerings. Magic Lantern Group continues to offer the most in-demand programming to educational institutions at a competitive rate, which we believe will result in accelerating our top-line growth." "monterey is thrilled to be partnered with Magic Lantern Group, whose reputation and exceptional catalog is the perfect complement to the future goals of our company," said Scott Mansfield, President of monterey media. Editor's note: monterey media appears lower case per the company's request. About monterey media Established in 1979, monterey media is second oldest independent video manufacturer and distributor in the United States. The Company is known for its broad marketing to key retail, mail order and Internet sites, schools and libraries, and specialty markets. monterey has received numerous awards including several Gold and Multi Platinum ITA and RIAA awards, Cine Golden Eagle, Telly, Parent's Choice, Worldfest International Film Festival, and Kids First! Awards. For more information, visit http://www.montereymedia.com/. About Magic Lantern Group, Inc. Magic Lantern Group, Inc. is a leading, global distributor of learning videos serving more than 10,000 schools, libraries and social agencies in North American and international markets. With 40,000 programs from 300 world- renowned producers including Disney Educational Media, Schlessinger, Annenberg/CPB and Dorling Kindersley, the Company's educational products include: Magic Lantern InSite(TM), a digital streaming video product for schools, libraries and universities and TutorBuddy(TM), an at-home e-learning product for students and teachers. Leveraging its position as one of the most highly respected brands in video educational delivery, the Company is pursuing multiple sales verticals to maximize total revenues. Magic Lantern Group operates three complementary subsidiaries: Magic Lantern Communications, a global distributor of video content to schools, universities and libraries; Magic Vision Digital Media, Inc., an emerging provider of on-demand sports entertainment, health and business digitized content; and Sonoptic Technologies, a leading provider of online, next-generation digital technology solutions. For more information, visit the Company's websites: http://www.magiclanterngroup.com/, http://www.tutorbuddy.com/, http://www.mv-dm.com/ and http://www.magiclanterninsite.com/. Contact Information: For investor relations, contact Gary Geraci, National Financial Network, 781-444-6100 ext. 629, email: or visit http://www.nfnonline.com/gml. At the Company, contact Bob Goddard, Magic Lantern Group, Inc., 1-800-263-1717 ext. 2454, or visit http://www.magiclantergroup.com/. At monterey media inc., contact Jenny Manocchio, 805-494-7199 or visit http://www.montereymedia.com/. This Press Release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The company has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect the company's current beliefs and are based upon currently available information. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause the company's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. The company undertakes no obligation to update or advise in the event of any change, addition or alteration to the information catered in this press release including such forward-looking statements. DATASOURCE: Magic Lantern Group, Inc. CONTACT: Gary Geraci, National Financial Network, +1-781-444-6100 ext. 629, ; or Bob Goddard, Magic Lantern Group, Inc., +1-800- 263-1717 ext. 2454, ; or Jenny Manocchio, monterey media inc., +1-805-494-7199 Web site: http://www.magiclantern.ca/

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