WESTPORT, Conn., March 28,
2023 /PRNewswire/ -- Zaelab ("Zaelab" or the
"Company"), a leading digital experience partner fully dedicated to
next-generation business-to-business ("B2B") commerce solutions,
announced today that Superstep Capital, a private equity firm
focused on transformative technology services businesses, has made
a strategic investment in Zaelab. The investment will accelerate
the Company's organic growth and future acquisitions, further
fueling its vision to become the premier B2B digital commerce
consultancy.
Zaelab Announces Strategic Growth
Investment from Superstep Capital
Zaelab enables B2B organizations to deliver next-generation
technology solutions to market faster. The Company's expert
consultants and engineers work closely with clients to bring
best-in-class digital solutions to market with increased speed,
better experiences, and scalability, resulting in higher revenue
and lower costs.
Zaelab has formed strategic alliances with market-leading
platforms and technology partners, including Salesforce, SAP,
commercetools, Logik.io, Pimly, ThreeKit, Algolia, and Contentful.
In 2022, Zaelab became a certified member of the MACH Alliance to
advance the industry's efforts to adopt composable and headless
commerce. The investment will strengthen Zaelab's strategic
partnerships by increasing its capabilities and developing
partner-specific B2B solutions.
The strategic growth investment from Superstep Capital will fuel
the business through organic growth and acquisition while further
investing in its composable commerce capabilities and enhancing its
intellectual property, including Portul.io, a next-generation
composable B2B experience. Portul.io combines a decade of best
practices for B2B commerce experiences in a prebuilt experience.
The product enables B2B organizations to get to market quickly,
reduce complexity and risk, and easily connect with their existing
platforms.
"Superstep Capital and Zaelab are united in our vision to become
the premier B2B commerce consultancy," said Zaelab CEO Evan Klein. "We are thrilled to partner with
Superstep as we embark on the next stage of growth and further
enable our clients and partners to capitalize on significant market
opportunities."
"Zaelab has an impressive track record of ecommerce excellence
and digital transformation for B2B organizations and is
well-positioned to lead the migration to a MACH-based technology
stack," said Stuart Coleman, Partner
at Superstep Capital. "We are excited to partner with Evan and the
team to future-proof the business as it launches its next stage of
growth," said Ben Gaddis, Partner at
Superstep Capital.
About Zaelab
Zaelab is a highly-skilled and trusted
digital partner. The company helps global B2B organizations win by
accelerating digital commerce innovation. Its expert advisors and
engineers work closely with clients to deliver next-generation
digital solutions that result in better experiences and higher
profitability. Zaelab has successfully delivered 100+ digital
commerce experiences for global brands, including ABB, General
Electric, Titleist, Milwaukee Tools, and Swagelok.
About Superstep Capital
Superstep Capital is a
private equity firm that partners with companies leading the next
wave of technology services. Its founder-focused model complements
existing management teams with talent acquisition and development,
technology partnerships, and organic and inorganic growth. The
Superstep team has an extensive track record of building,
acquiring, scaling, and selling digital services companies.
Media Contact: Ben Gaddis,
ben@superstepcapital.com
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SOURCE Superstep Capital