DULUTH, Minn., Aug. 23, 2017 /PRNewswire/
-- maurices, the best kept billion-dollar secret in
retail with over 1,000 stores in North
America, introduces a fall campaign, #mauriceslovesteachers,
to recognize, celebrate and reward teachers across the nation for
the service they provide in their communities.
The campaign will include highlighting teachers in towns across
the US and Canada, in stores and
across all digital and social media channels. It will provide
school style how-to's and honor teachers with contests and gifts
including gift cards for school supplies, shopping sprees, and
special discounts.
maurices is partnering with teacher influencers including
Mrs. Casual, The Creative Classroom, and Everyday
Ellis to showcase style in and out of the classroom, including
First Day of School looks, and provide interviews highlighting the
incredible work teachers accomplish in the classroom each day.
In September the brand is running a sweepstakes with over
$20,000 worth of prizes for multiple
teachers to win a new school wardrobe for themselves and supplies
for their classrooms. They recognize that teachers often have to
pay for classroom supplies out of their own pockets.
"We are excited about this campaign because teachers are at the
heart of each community we serve, and we are delighted to have the
opportunity to put them in the spotlight and acknowledge them for
the role they play in shaping the lives of children," states
George Goldfarb, President & CEO
of the Value Fashion Segment, which includes iconic brands
maurices & dressbarn. Goldfarb continues,
"maurices core values are founded on supporting women and
children in the towns where we have stores, and giving women an
opportunity to express their personal style. This campaign is a
unique opportunity for us to honor these exceptional teachers and
support them in the important work they do."
About maurices
maurices is the best kept billion-dollar secret with over
1000 stores across North America,
offering sizes 0-24 in store and online. Maurices inspires women to
look and feel great by offering an authentic and welcoming boutique
experience. It's a hometown gem. For women who know it, it's a
beloved destination they feel total affection for. And the feeling
is mutual. For the rest of the world, maurices is the
kind of place you discover, and fall in love
with. Dressing real women, living real lives in
hometowns everywhere or online at maurices.com, we encourage you to
#discovermaurices.
About ascena retail group, inc.
ascena retail group, inc. (NASDAQ: ASNA) is a leading national
specialty retailer offering apparel, shoes, and accessories for
women under the Premium Fashion segment (Ann Taylor, LOFT, and Lou & Grey), Value
Fashion segment (maurices and dressbarn), Plus Fashion segment
(Lane Bryant and Catherines), and
for tween girls under the Kids Fashion segment (Justice). ascena
retail group, inc. operates ecommerce websites and approximately
4,800 stores throughout the United
States, Canada and
Puerto Rico.
For more information about ascena retail group, inc. visit:
ascenaretail.com, AnnTaylor.com, LOFT.com, louandgrey.com,
lanebryant.com, cacique.com, maurices.com, dressbarn.com,
Catherines.com, and shopjustice.com.
CONTACT: Sarah Clark,
1-805-448-6981, sarah@thepressedagency.com
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SOURCE maurices