MIAMI BEACH, Florida,
December 7, 2017 /PRNewswire/ --
Last night at South Beach,
Amsterdam based Studio Drift,
Lonneke Gordijn and Ralph Nauta,
presented their latest work "FRANCHISE FREEDOM - a flying sculpture
by Studio Drift in partnership with BMW". On the occasion of
Art Basel in Miami Beach, 300 illuminated drones moved
across the sky above the ocean mimicking a flock of birds and
creating a performative artwork at the interface between
technology, science, and art.
(Photo:
http://mma.prnewswire.com/media/616816/BMW_FRANCHISE_FREEDOM_Sculpture.jpg
)
(Photo:
http://mma.prnewswire.com/media/614941/FRANCHISE_FREEDOM.jpg )
Hildegard Wortmann, Senior Vice
President Brand BMW, says: "It was
Edmund Burke - in the middle of the
18th century within his well-known treatise on the sublime - who
wrote of beauty as being a movement. This is what Studio Drift and
Bayerische Motoren Werke both wholeheartedly subscribe to.
'FRANCHISE FREEDOM' is a technological wonder and a breathtaking
aesthetic experience."
By imitating the natural phenomenon of a swarm of birds with
drones, it is the first time for this orchestrated movement to be
presented by machines working with decentralized algorithms at a
very large scale. Additional shows weather permitting are planned
nightly at 8 PM until December 10 between 32nd and 33rd Street off
Collins Avenue behind the Faena Hotel Miami Beach. They are visible
from a large distance - detailed timing will be shared on Instagram
by Studio Drift @studio.drift, by Pace Gallery @pacegallery and by
BMW on Instagram @bmwgroupculture and Facebook
#bmwgroupculture.
While Studio Drift presented their artwork "FRANCHISE FREEDOM"
in Miami Beach, Bayerische Motoren
Werke had one of their latest masterpieces on site: the BMW Concept
8 Series.
Further information available
at: http://www.press.bmwgroup.com
Video footage: https://www.press.bmwgroup.com/global/tv-footage
Contact:
Dr Thomas Girst
BMW Group Corporate and Governmental Affairs
Head of Cultural Engagement
Telephone: +49-89-382-24753
Email: presse@bmw.de
SOURCE BMW Group