PAL: Asia's First Airline,
the Philippines' Pride
MANILA, Philippines,
Oct. 20, 2017 /PRNewswire/ --
Philippine Airlines (PAL) is the national flag carrier of
the Philippines and Asia's first airline. As PAL continues to
strengthen its brand story of delivering heartfelt customer
service, it launches a new Brand Equity campaign poised to win over
foreign leisure travellers from international markets with the
theme: "Experience the Heart of the Filipino".
With a rich 76-year history, PAL boasts of many 'firsts' –
including being the first airline in Southeast Asia to cross the Pacific on
July 31, 1946, the first to operate
to Europe via a DC-4 service to
Rome and Madrid, and the first to introduce the world's
first fully-flat sky beds aboard the B747 jumbo jets, among many
others.
Today, PAL has the largest fleet among other PH carriers with a
total of 83 aircraft at present and is expecting delivery of two
Boeing B777s within the year, six Airbus A350s starting
June 2018, 21 Airbus A321NEOs
starting first quarter 2018, and 10 more Q400 Next Generation
turboprops. The airline will continue reconfiguring its Airbus
A330s into tri-class layout.
PAL carried a total of 13.4 million passengers last year, a 12.6
percent uptick from 11.9 million passengers served in 2015.
5-Star by 2020
Philippine Airlines is in the midst of its journey towards
becoming the country's five star full-service legacy carrier at par
with the world's largest carriers.
To reach this goal, it has embarked on both inflight and
on-ground service enhancements together with the introduction of
its distinct service philosophy "Heart of the
Filipino" embodying the nation's culture of warmth, care
and trademark hospitality, that is now being recognized by the
world.
Airline ratings firm Skytrax ranked PAL as "6th
Most Improved Airline" in its most recent world airline awards,
considered the 'Oscars' of the aviation industry. Industry
online publication Smart Travel Asia also named PAL as the
4th Best Airline Worldwide in Cabin Service".
Experience the Heart of the Filipino
The campaign, which kicks off with a digital video on PAL's
Youtube Page here: https://www.youtube.com/watch?v=O_-B_jBovVc
showcases the best of the
Philippines and celebrates the best of Filipino values on
which PAL was built, known as Buong-Pusong Alaga or "The Filipino
Touch".
This unique brand of hospitality that's proactive and selfless,
and a disposition and attitude that's resilient and always
cheerful, is what sets Philippine Airlines apart from its
competition as the airline with #MoreHeart.
Looking Forward
The Philippine national flag carrier is charting its course in
aviation history as the longest-running Asian airline which
continues to innovate amidst the highly competitive industry
landscape.
Asia's first airline continues
to devote its efforts towards meeting customer needs by sustaining
fleet modernization, flight route network expansion and service
innovation.
It remains focused on achieving its goal to be a five-star
airline by year 2020.
Know more about Philippine Airlines at philippineairlines.com or
fb.com/flyPAL.
Photo -
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