OutRank by Rogers' Small Business Customers See 60% Rise in Web
Traffic From Mobile Devices
Newly released statistics point to the increasing importance
for Canadian small businesses to have a mobile marketing
strategy.
TORONTO,
Feb. 6, 2013 /CNW/ - OutRank by
Rogers today released the results of its 2012 customer web-traffic
analysis, revealing a marked increase in the percentage of website
visits coming from mobile devices. Since launching in Canada last year, OutRank has helped hundreds
of small businesses across Canada
to improve their online presence. By improving their organic search
and sponsored rankings, OutRank enables small business owners to
generate more customers with improved web strategies.
In the first quarter of 2012, 18 per cent of the visits to
OutRank customers' websites came from mobile devices. By Q4 2012,
this number had risen to 29 per cent, a 60 per cent increase.
"These statistics are one more proof point that Canadians are
increasingly searching for products and services using their
smartphones and tablets," said Milind Mehere, General Manager,
OutRank by Rogers. "If a small business does not have a mobile web
presence, it will find itself at a great disadvantage when
competing for new business opportunities. OutRank supplies all of
its customers with mobile-enabled versions of their websites."
The CRTC Communications Monitoring Report 2012 notes that while
overall cell phone penetration has increased slightly from 2007 to
2011, smartphone adoption has grown more than 400 per cent during
the same time.
"As an arborist, much of my new business comes after storms and
when people need emergency services to remove fallen or hazardous
trees," said Darryl Stevenson, owner
of Upanoak Tree Care. "They could be sitting at their desk or
searching from their smartphone. If they can't easily navigate my
website, they'll quickly look elsewhere."
The CRTC report also stated that Internet access is second only
to text messaging when it comes to Canadians' smartphone usage.
"OutRank's proprietary solutions help its customers market
themselves online, both mobile and fixed, giving them the peace of
mind to concentrate on growing their businesses," Ahmad said.
OutRank's web access statistics are based on internal data from
more than 1,000 small business customers, and were gathered between
Q1 2012 and Q4 2012.
To learn more about OutRank by Rogers and its SEO and Google
AdWord services visit www.rogersoutrank.com.
About Rogers Communications Inc.
Rogers is a diversified public Canadian communications and media
company. We are Canada's largest
provider of wireless voice and data communications services and one
of Canada's leading providers of
cable television, high speed internet and telephony services.
Through Rogers Media we are engaged in radio and television
broadcasting, televised shopping, magazines and trade publications,
and sports entertainment. We are publicly traded on the
Toronto Stock Exchange (TSX:
RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI).
For further information about the Rogers group of companies, please
visit www.rogers.com.
SOURCE Rogers Communications Inc.