Celanese to Ramp Up Value Delivery to Customers through Customer Options Mapping and more Intimate Engagement Model
October 15 2018 - 6:00PM
Business Wire
Celanese Corporation (NYSE:CE), a global specialty materials
company, today announced its commitment to partner with customers
to identify mutually high value opportunities and launch
collaborative projects through its new Customer Options Mapping
approach to customer engagement.
“Manufacturers partner with Celanese because of our broad
portfolio of polymers, our global customer enabling capabilities,
and our ability to translate their needs into the right solution,”
explained Scott Sutton, Celanese’s Chief Operating Officer.
Through its project-based model, Celanese partners teams of
engineers and product specialists with customers to solve a full
range of materials challenges. Project teams leverage an
industry-leading portfolio of material solutions and technical
capabilities including part processing, testing, design and
prototyping to provide a full solution set to solve customer
problems and reduce their complexity.
Celanese’s Customer Options Mapping approach expands on and
enhances the project-based model. “With Customer Options Mapping,
Celanese engages deeply with our customers and builds an initial
perspective on their strategies and critical needs. We proactively
do this, collaboratively working on a deep-dive assessment of how
our full set of differentiated solutions and, if necessary,
customized offerings, match up and solve the full range of a
customer’s materials problems,” said Verghese Thomas, Celanese’s
Chief Technology & Innovation Officer.
Celanese is making Customer Options Mapping the primary mode of
technical customer engagement and will invest in more frequent,
higher-value, intimate customer interactions to significantly
enhance the value it can deliver to customers.
About Celanese
Celanese Corporation is a global technology leader in the
production of differentiated chemistry solutions and specialty
materials used in most major industries and consumer applications.
Our businesses use the full breadth of Celanese's global chemistry,
technology and commercial expertise to create value for our
customers, employees, shareholders and the corporation. As we
partner with our customers to solve their most critical business
needs, we strive to make a positive impact on our communities and
the world through The Celanese Foundation. Based in Dallas,
Celanese employs approximately 7,700 employees worldwide and had
2017 net sales of $6.1 billion. For more information about Celanese
Corporation and its product offerings, visit www.celanese.com or
our blog at www.celaneseblog.com.
Forward-Looking Statements
This release may contain “forward-looking statements,” which
include information concerning the company’s plans, objectives,
goals, strategies, future revenues or performance, capital
expenditures and other information that is not historical
information. When used in this release, the words “outlook,”
“forecast,” “estimates,” “expects,” “anticipates,” “projects,”
“plans,” “intends,” “believes,” and variations of such words or
similar expressions are intended to identify forward-looking
statements. All forward-looking statements are based upon current
expectations and beliefs and various assumptions. There can be no
assurance that the company or its customers will realize these
benefits or that these expectations will prove correct. There are a
number of risks and uncertainties that could cause actual results
to differ materially from the forward-looking statements contained
in this release. Numerous factors, many of which are beyond the
company’s control, could cause actual results to differ materially
from those expressed as forward-looking statements. Other risk
factors include those that are discussed in the company’s filings
with the Securities and Exchange Commission. Any forward-looking
statement speaks only as of the date on which it is made, and the
company undertakes no obligation to update any forward-looking
statements to reflect events or circumstances after the date on
which it is made or to reflect the occurrence of anticipated or
unanticipated events or circumstances.
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version on businesswire.com: https://www.businesswire.com/news/home/20181015005783/en/
CelaneseInvestor RelationsSurabhi Varshney,
+1-972-443-3078surabhi.varshney@celanese.comorMedia Relations –
GlobalW. Travis Jacobsen,
+1-972-443-3750william.jacobsen@celanese.comorMedia Relations
Asia (Shanghai)Helen Zhang, +86 21 3861
9279lan.zhang@celanese.comorMedia Relations Europe
(Germany)Jens Kurth, +49(0)69 45009
1574j.kurth@celanese.com
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