TORONTO, February 19, 2018 /PRNewswire/ --
For the Berlinale European film market, Groupe Média TFO was
invited today to introduce international producers to its new
Blockchain solution to facilitate the production and distribution
processes for audiovisual works. TFO's Blockchain project, first
initiative of its kind in Canada,
imagined and created by TFO, has the potential to transform digital
cultural production management to truly value the creativity of
audiovisual content.
"It is a privilege to be here, at the Berlinale, to discuss and
collaborate with our colleagues in the field to transform and
remodel, in depth, the way digital cultural productions are
credited and attributed. The media industry is transforming.
Blockchain technology will allow us to stimulate the audiovisual
creation industry through values of transparency, security,
democracy and decentralization. As a producer, aggregator and
distributor of audiovisual content, we want to participate in
valuing Canadian cultural works, including our own, while expanding
their accessibility and visibility." - Glenn O'Farrell, President and Chief Executive
Officer.
"We are bringing a whole new method for distribution that
focuses on bringing trust to distribution channels and connecting
to viewers, no matter where they are in the world, to open
unimaginable markets. By being able to pay all residual and royalty
contracts across the whole ecosystem of a film in a matter of
seconds, the impact of this platform is felt by every single moving
part of the production and can trust that you will be paid
accordingly to your contract. This opens whole new avenues for
raising capital and distribution channels to every corner of the
globe." - Romeo Ware, CEO and
co-founder, Three Lefts, a research and development studio of
emerging technologies focused on the Blockchain.
Intelligent contracts, accuracy guarantees for consumption
statistics, inalterable traceability of credits and attribution,
ease of creation and transparent presentation of user reports and
royalties and license revenue distribution reports with investors.
The benefits of TFO's Blockchain are many and will fulfill various
needs.
Groupe Média TFO will begin testing its prototype starting
March 1, 2018. The 'Blockchain
TFO' project targets the entirety of players from the digital
cultural products industry, especially those working on movies, TV
shows and digital content.
"We are excited to be shaping the future of blockchain
technology and the media industry with an organization that has
clearly thought and analyzed the benefits of this future. This,
coupled with Glenn O'Farrell's extensive proven track record
of digital innovation and pushing the boundary of change in the
media landscape." - Romeo Ware, CEO
and co-founder, Three Lefts, a research and development studio of
emerging technologies focused on the Blockchain.
With this project financed by the Canadian Media
Fund, Groupe Média TFO will continue its quest for
innovation by positioning itself as a technology market
leader. Canada is among the countries that favour of new
technologies, including the potential of blockchains.
About Groupe Média TFO
Groupe Média TFO is an essential destination for audiences
seeking innovative educational and cultural content in French, at
the vanguard of digital learning. TFO serves two million students
and 30,000 teachers in Ontario and
in Canada, and hosts a
French-language YouTube channel that is now number 1 in
Canada. Groupe Média TFO has
earned two YouTube Silver Play Buttons and over 500 million
views for its 21-channel network. Its content has earned various
awards, from Austin to
Amsterdam: Kidscreen Awards, Gémeaux Awards, Cassies, IBC
Awards, SXSW Film Design Awards, and many more.
Information and Interview Requests: Carole Nkoa, Communications Director and Chief
of missions - Franco-Ontarian Communities, Groupe Média TFO,
cnkoa@tfo.org , Tel: +1-(416)968-8313/(416)606-5113; Brooke Kelly, Media Profile,
brooke.kelly@mediaprofile.com , +1-416-342-1833