A Leading Surgical Instruments Manufacturer Entered Niche Market Segments With the Help of Infiniti’s Market Opportunity St...
September 23 2017 - 11:04AM
Business Wire
Infiniti Research, a global market intelligence solutions
provider, has announced the release of their new market opportunity
assessment on the healthcare industry. The client, a renowned
surgical instruments manufacturer, was finding it difficult to
assess potential market opportunities and identify factors impeding
their growth. Furthermore, the surgical instruments manufacturer
also wanted to assess current offerings, competitor’s behavior, and
the unmet needs in the market. The primary objective of the client
was to build a strong market entry strategy to improve their
position in the market.
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Market Opportunity Assessment for a
Surgical Instruments Manufacturer Helps Evaluate the Market
Attractiveness. (Graphic: Business Wire)
According to the market opportunity assessment experts at
Infiniti, “The demand for immediate medical assistance at
affordable prices has increased the level of competition in the
medical devices industry. Therefore, to stay relevant in this
competitive environment, the surgical instruments manufacturers
have started adopting robust market opportunity assessments.”
The medical devices sector is one of the most important and
biggest segments of the global healthcare market. It is mostly
driven by technological innovations, which leads to the growth of
the healthcare industry as a whole. Due to the recent increase in
the level of competition in the market, medical device
manufacturers have started reviewing their traditional approaches
to product marketing and are taking up new strategies to
accommodate the rising demand for medical devices from end
users.
The solution offered by Infiniti helped the surgical instruments
manufacturer to understand the strengths and weaknesses of their
competitors. The client was also able to understand the current
market landscape and existing pain points prevailing in the market
space. Additionally, the client gained accurate and actionable
insights on the surgical instruments market landscape and devised
robust go-to-market strategies.
Request a free brochure to see how Infiniti Research’s
solutions can help you.
This market opportunity assessment
provided benefits that helped the client to:
- Identify key competitors, market
trends, and market drivers
- Recognize market requirements and
identify market entry barriers
- To read more, request a free
proposal
This market opportunity assessment
offered predictive insights on:
- Segmenting customers based on customer
preferences
- Ensuring accurate forecasting for the
specific products and offerings
- To read more, request a free
proposal
View the complete market opportunity
assessment here:
https://www.infinitiresearch.com/casestudy/surgical-instruments-market-opportunity
About Infiniti Research
Established in 2003, Infiniti Research is a leading market
intelligence company providing smart solutions to address your
business challenges. Infiniti Research studies markets in more than
100 countries to help analyze competitive activity, see beyond
market disruptions, and develop intelligent business
strategies.
With 14+ years of experience and offices across three
continents, Infiniti Research has been instrumental in providing a
complete range of competitive intelligence, strategy, and research
services for over 550 companies across the globe.
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Infiniti ResearchAnirban ChoudhuryMarketing ConsultantUS: +1 630
333 9501UK: +44 208 123
1770hello@infinitiresearch.comhttps://www.infinitiresearch.com/contact-us