Popticals drives rapid expansion and growth in competitive
sunglasses market, all within eight months of launch. Recent
accomplishments include new POPZULU ballistic sunglasses;
international design recognition; and the Popticals NYDEF Golf
Learning Center.
ST.
LOUIS, May 22, 2024 /PRNewswire-PRWeb/ --
Popticals, an emerging premium sunglasses and eyewear brand, has a
host of accomplishments to its credit since launching less than a
year ago. Over the past eight months, the innovative sunglasses
company has expanded their product line to include a ballistics and
workplace safety collection (complementing its golf-specific
sunglasses, as well as its active lifestyle eyewear) and launched
the Popticals NYDEF Golf Learning Center. What's more, the company
was just honored with the coveted international A' Design Award,
which highlights the best design-oriented products worldwide.
Popticals incorporate Italian artisanal
frame design with NYDEF nylon-based lenses from Zeiss Vision, and
patented FL2 Micro-Rail System technology that provides
one-of-a-kind collapsibility for easy and secure portability for
those who embrace adventure.
Working as a husband-and-wife duo with a handful of advisors and
contractors, Gary and Dana DiSalvo
launched Popticals in September 2023
to national acclaim, earning solid reviews and coverage in Golf
Digest, Forbes, ESPN, GearJunkie and more. Since then, they've been
driving rapid expansion and growth necessary to thrive in the
competitive sunglasses and eyewear market.
Popticals sunglasses include a combination of features unlike
any of their competitors. Made in Italy, Popticals incorporate Italian artisanal
frame design with NYDEF® nylon-based lenses from Zeiss Vision, a
leading company in optics technology, that enhance performance
without sacrificing style. Popticals sunglasses also integrate a
patented FL2 Micro-Rail System technology for one-of-a-kind
collapsibility that makes them easily portable (they fold up to fit
in the palm of a hand) and safely packable in small spaces (like a
pocket).
Popticals feature 11 different frame styles with a variety of
lens variations all intended to provide a broad, dynamic range of
sunglasses that reflect every person's unique individuality. Now
with eyewear made specifically for golf, shooting sports, and
workplace safety, in addition to everyday, active lifestyle
sunglasses, Popticals offer the perfect combination of quality,
style, and convenience.
"People wear sport-specific shoes to enhance performance, which
is a concept we believe should extend to the eyes," said
Dana DiSalvo, COO of Popticals. "We
make sport-specific sunglasses and eyewear because wearing the
right sunglasses reduces eye fatigue, enhances vision and amplifies
performance. Popticals lenses heighten vision and clarity on the
golf course, ski slope, when fishing or hunting, or anytime."
Popticals have been well-received since they launched just eight
months ago, during which time the company has achieved the
following successes:
September 2023 – Popticals
sunglasses come to market
On September 28, 2023, Popticals
introduced its diverse lineup of distinctively convenient premium
eyewear tailored to fit the lives of active, engaged individuals.
The initial lineup included sunglasses in 10 different lens and
frame selections in four categories: (1) everyday active lifestyle,
(2) golf, (3) fishing and (4) skiing. See news release for more
details.
October 16, 2023 – Popticals
partners with Mossy Oak
On October 16, 2023, Mossy Oak – the
leader in camouflage patterns for outdoor lifestyle – together with
Popticals, announced their partnership to introduce an exciting
selection of Popticals sunglasses with the Mossy Oak's iconic
Break-Up Country pattern, which is America's #1 camo pattern of
choice! The Mossy Oak Break-Up Country pattern uses larger limbs,
leaves, bark, branches and other digitally enhanced natural
elements to annihilate the wearer's outline and fuses with the
terrain like no pattern that has come before it.
The popular camouflage pattern is found on four frame styles
offered by Popticals: PopGear, PopH20, PopSign, and PopStar. The
Popticals' Mossy Oak collection not only offers customers a range
of frame styles, but also lenses specifically for use when hiking,
hunting or fishing. With durable construction and polarized lenses,
these sunglasses are designed to withstand the rigors of outdoor
adventures while providing optimal clarity and protection. This
partnership combines Mossy Oak's outdoor expertise with Popticals'
commitment to quality and innovation, making for a vision
enhancing, performance-amplifying, easy-to-pack pair of sunglasses
for the outdoorsman. See news release for more details.
November and December 2023 –
Popticals gains media accolades
As the holiday season approached, Popticals garnered immediate and
abundant attention in the media. Editors took notice and the
sunglasses brand garnered interviews, coverage and reviews in
Forbes, ESPN, GearJunkie, the St. Louis Business Journal, the St.
Louis Post-Dispatch, Sophisticated Living, Terrain Magazine, and in
an extended list of golfing/sports magazines and podcasts,
including Golf Digest, Golf Vacations, In The Fairway and Shooting
Illustrated.
January 4, 2024 – Popticals is
finalist at PGA Show's ING Awards for Product Ingenuity
On January 4, 2024, Popticals was
honored as a finalist at the Professional Golfers' Association
(PGA) Show during the International Network of Golf's (ING)
Industry Honors Award program in the "Product Ingenuity" category.
Considered the "Academy Awards of the Golf Industry," the ING
awards recognize outstanding achievements in the golf business.
Click here for more details.
January 23, 2024 – The Putt Doctor
endorses Popticals NYDEF Golf sunglasses
On January 23, 2024, Popticals
announced that Dr. Craig Farnsworth,
"The Putt Doctor," endorsed its NYDEF Golf sunglasses as a valuable
tool for enhancing golfers' visual perception and contributing to
enhanced endurance on the golf course. Farnsworth, an optometrist
and renowned putting coach who has worked with more than 150
professional golfers, including several major champions, said
Popticals can enrich the experience of golfers at every skill level
and improve their game.
Popticals NYDEF Golf sunglasses are designed specifically for
golfers and stand out as an essential aid in helping them to read
golf courses and maintain their endurance throughout their rounds.
To enrich golfers' visual perception, Popticals NYDEF® Golf
sunglasses feature Zeiss Vision violet and purple tints to reduce
the saturation of the color green, which can obscure course
contours and grain patterns on putting surfaces. Farnsworth said
many golfers historically did not wear sunglasses because it's a
practice they didn't see among pro golfers, who once thought that
wearing sunglasses could reduce their individuality and recognition
among fans. That, he said, is changing.
"We're seeing some of the top professionals wear sunglasses
whenever they are playing," Farnsworth said. "To me, it's
inarguable that all golfers should do the same. Obviously, they
provide protection against sun and wind, which is important unto
itself. What many golfers don't think about is the visual fatigue
that results from being in the sun and squinting. It contributes to
the physical fatigue they are likely to feel toward the end of
their round."
He said Popticals' lightweight, Italian-designed frame –
weighing in at about one ounce – and the wraparound styling that
provides full eye coverage and preserves peripheral vision,
provides exceptional UV400 protection and enhances golfers'
endurance on the course. While many sunglasses may provide basic
protection from the sun, few offer features designed specifically
to enrich golfers' interpretation of the course and help support
improvement in their game. This, according to Farnsworth, is what
sets Popticals far apart from other sunglasses. See news release
for more details.
February 1, 2024 – Popticals
launches the NYDEF Golf Learning Center
Concurrent to Popticals' endorsement by Farnsworth, "The Putt
Doctor," the two forces launched the Popticals NYDEF Golf Learning
Center, a resource where golfers can find tips to enrich their
game, information on visual endurance, and insights on how best to
utilize Popticals NYDEF Golf sunglasses to their maximum benefit.
The site also offers golf tips from Dr. Farnsworth and other expert
contributors to use in their pursuit of this great, lifelong sport.
Visit the NYDEF Golf Learning Center at popticals.com/nydefgolf for
more details.
March 2024 – Popticals expands
sales internationally; Offers "Try Before You Buy"
Having fielded inquires and requests from around the world,
Popticals expands sales beyond the United
States to the United
Kingdom, Canada and
Australia. In addition, the
company launched "Try Before You Buy," a proven method for
increasing engagement, instilling confidence and reassuring buyers.
This concept offers customers a hassle-free way to discover their
ideal style and fit from the comfort of their own homes, without
any initial payment. Customers only pay for the items they choose
to keep. Additionally, the service includes free returns, ensuring
that customers can send back any items they do not wish to keep at
no extra cost.
April 2024 – Popticals honored
with A' Design Award
Popticals was honored with a coveted International A' Design Award,
which highlights the best designed products worldwide. Based in
Italy, the A' Design Award &
Competition offers worldwide recognition, promotion and reach for
exceptional designs. The A' Design Award highlights excellence,
providing a platform for designers to be recognized by their peers
and industry leaders. Winning or even being shortlisted in these
awards is a significant endorsement of design creativity and
innovation, marking a stamp of quality that distinguishes them in
the field.
May 13, 2024 – Popticals launches
POPZULU ballistics and safety eyewear
On May 13, 2024, Popticals announced
the launch of POPZULU ballistics and safety eyewear providing the
ultimate ally in tactical and industrial eye protection. Built for
the shooting industry's exacting needs and adaptable for
comprehensive workplace safety, POPZULU is designed around both
protection and comfort with the ANSI Z87.1+ and MIL PRF 32432
ballistic-impact ratings in mind. The impact-resistant lenses are
available in three different tones – gray, clear and orange – to
cover different lighting conditions or shooting applications, as
well as personal preference.
The lenses are crafted by Carl Zeiss Vision and are five times
more resistant to hits and stresses compared to the typical
polycarbonate lens material found in most eyewear. Besides the
impact resistance, they feature a tough, scratch-resistant outer
layer. Popticals POPZULU eyewear is designed with ultra-lightweight
frames to reduce wearer fatigue, especially during extended range
or training sessions. To better fit wearers, they're equipped with
an adjustable nose piece and strap. Finally, the frame is
completely collapsable to approximately one-quarter size for easy
storage. See news release for more details.
"Creating sunglasses and eyewear that caters to the specific
needs of sports enthusiasts is the next evolutional breakthrough
Popticals is driving as the premium, collapsible eyewear provider,"
said Gary DiSalvo, owner and CEO of
Popticals. "At Popticals, we embrace an adventurous lifestyle and
aim to create sunglasses that are a functional,
performance-enhancing accessory. POPTICALS eyewear ensures you'll
see your target clearer than ever and experience vision without
boundaries."
About Popticals:
Popticals is a breakthrough in sunglasses, providing exceptional
quality and unique portability. Made in Italy, Popticals feature nylon-based NYDEF®
lenses from Carl Zeiss Vision and a patented technology that
enables one-of-a-kind collapsibility that makes them easily packed
and carried. Lightweight and available in a broad array of styles,
Popticals are indispensable to the lives of their active, engaged
and discerning users. To learn more, visit: popticals.com
Media Contact
Elaina Boudreau, BELA
Communications, (913) 660-0548, eboudreau@belapr.com
Joe Wieczorek, The Media Group,
847-956-9090, joe@themediagroupinc.com
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SOURCE Popticals