Leading packaged vegetable supplier
launches multi-platform educational initiative
to
correct the misuse of its BROCCOLINI® trademark on restaurant
menus
and baby broccoli packaging and reinforce
Mann Packing's BROCCOLINI trademark.
GONZALES, Calif., April 25,
2024 /PRNewswire/ -- Mann Packing Co., Inc. – a
subsidiary of Fresh Del Monte, Inc., and one of the largest
suppliers of packaged vegetables in North
America – is launching Real Mann's Broccolini™, an
informational campaign to educate consumers, chefs, and
restauranteurs about the trademark status of the term
Broccolini® and to protect the company's trademark for
its baby broccoli – the first of its kind worldwide, with a
distinctive taste and texture.
"The term Broccolini® is more than just a name to us
— it's a symbol of our company's commitment to quality and
innovation," said Melissa Mackay,
Vice President of Marketing, Fresh Del Monte N.A. "We helped develop
Broccolini® baby broccoli more than a quarter of a
century ago as a broccoli and Chinese kale hybrid from an exclusive
seed that produces long, tender, and edible stems which you simply
can't get anywhere else."
Baby broccoli is growing in popularity as a side dish among
chefs and tastemakers at upscale restaurants and trendy eateries
across North America. While the menus at many of these
establishments offer a range of entrees that are designated as
"with broccolini," there is little evidence they are serving
actual Broccolini® – the trademark for a proprietary
type of baby broccoli created over 25 years ago by Sakata Seed
Company for Mann Packing Co., Inc. Many U.S. restaurants simply
list "broccolini" on the menu, without attributing the correct
brand name and trademark that lets customers know they're getting
the real product — and not an inferior baby broccoli with a bitter
taste, stringy stalk and hard texture.
Broccolini® baby broccoli is a natural hybrid of
broccoli and Chinese kale (gai lan), which debuted in 1998 as a new
vegetable grown exclusively by Mann Packing Co. after an eight-year
development period. With a sweeter and milder flavor than regular
broccoli, Broccolini® baby broccoli is 100 percent
edible from flower to stem, making it a great choice for taste and
to reduce food waste.
The company will support its Real Mann's
Broccolini™ initiative with robust social media
programs, PR and advertising campaigns, and a dedicated landing
page that informs both the restaurant industry and consumers about
what sets Broccolini® baby broccoli apart from anything
else on the market.
"While this campaign is intended as an educational opportunity
to remind the foodservice industry that our product name cannot
legally be used generically, we are serious about protecting our
trademark," explained Mackay. "It's important for consumers to
understand the Broccolini® difference and know that the
name matters. If restaurant menus are not accurately referring to
the product by name, it can be misleading to customers who expect a
certain level of flavor and quality."
To learn more about Broccolini® baby broccoli and the
Real Mann's Broccolini™ initiative, please visit
www.veggiesmadeeasy.com/real-manns-broccolini/.
For more information on Mann Packing Co., including products and
recipes, please visit www.veggiesmadeeasy.com/.
ABOUT MANN PACKING CO., INC.
Founded in 1939 and
headquartered in Gonzalez, CA, Mann Packing Co., Inc. is one of the
largest suppliers of packaged vegetables,
BROCCOLINI® baby broccoli, and MANN™ sugar
snap peas in North America. In
2018, Mann Packing was acquired by Fresh Del
Monte N.A., Inc. Today, operating as the
Fresh Del Monte vegetable division, Mann Packing
continues to lead the way in product innovation. Mann Packing is
consistently vigilant in food safety, employee wellness and quality
assurance, making for one of the most trusted brands in the
industry.
Media Contacts:
Collin
Whitley
Rocket Launch PR for Mann Packing Co.
cwhitley@rocketlaunchagency.com
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SOURCE Mann Packing Co., Inc.