Coloplast strengthens ostomy care portfolio with three significant product launches
May 07 2024 - 1:04AM
Coloplast strengthens ostomy care portfolio with three significant
product launches
The company has received reimbursement approval in the
UK for Heylo™, the world’s first digital leakage notification
system, and expands its SenSura® Mio ostomy range with two new
products.
- As part of our 2025 strategy, Strive25, we set an ambition to
significantly raise the standard of care for our users and bring
new products to market at a higher pace. I am excited to see that
our Innovation unit continues to deliver on this commitment, latest
with these three new products in Ostomy Care, says Executive Vice
President of Innovation, Nicolai Buhl.
Introducing HeyloFor many people living with a
stoma, leakage is a significant physical and mental challenge in
their daily life. Heylo is designed to detect potential
leakages under the ostomy baseplate, and by notifying users at an
early stage it enables them to take action and prevent the leakage
from progressing. The product consists of a sensor layer that is
attached to the baseplate, a transmitter that is attached to the
sensor layer and connects to the user’s smartphone via Bluetooth®,
and an app that notifies the user at the first sign of leakage and
if it continues to spread.
- Heylo is the world’s first digital leakage notification system
and a big step forward in providing more personalised care for our
users. I believe Heylo will help users feel more in control, bring
peace of mind, reduce their fear of leakage, and ultimately improve
quality of life, says Nicolai Buhl.
The first market to launch Heylo will be the UK, where national
reimbursement has been granted as of 1 July 2024*.
Introducing SenSura® Mio in black and SenSura Mio Convex
Soft with Flex couplingColoplast is also expanding its
SenSura Mio range with two new products. The company is launching
SenSura Mio in black, aiming to provide more product choice for
people with a stoma.
- We know that having more product choice matters to people
adapting to life after stoma surgery and may even help people in
accepting their condition. Black is neutral, discreet, and timeless
– and our hope is that this new bag will empower users and give
them confidence to live life on their terms, says Nicolai
Buhl.
The first variants of the SenSura Mio in black will be
introduced in key markets over the next six months, starting with
Italy, France, Denmark, Norway, and the Netherlands in May
2024*.
Coloplast is also launching SenSura Mio Convex Soft with Flex
coupling to reach more users that need convexity and 2-piece
solutions. This product will be introduced in key markets over the
next nine months, starting in Italy and France in May 2024*.
ContactsPeter MønsterSr. Media Relations
Manager+45 4911 2623dkpete@coloplast.com
Aleksandra DimovskaSr. Director of Investor Relations+45 4911
2458dkadim@coloplast.com
*Heylo, SenSura Mio in black, and SenSura Mio Convex Soft with
Flex coupling are medical devices for which CE-mark has been
affixed. Product availability is subject to the regulatory process
of individual countries and is not guaranteed. These products are
currently not available in the US.
- OCLaunches_Pressrelease_Coloplast
- Heylo
- SenSuraMio_Black
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