Lucien Boyer Appointed Chief Marketing Officer of Vivendi Village
December 16 2015 - 6:34AM
Business Wire
Regulatory News:
Vivendi (Paris:VIV) today announced the appointment of Lucien
Boyer as Chief Marketing Officer of Vivendi Village.
This new transversal function is created to accelerate the
development of integrated marketing offers within the Group.
In cooperation with Vivendi’s different businesses, Lucien Boyer
is responsible for identifying partners willing to associate their
brands to the Group’s activities in the fields of talent, live
events, merchandising, as well as in content production, broadcast
and distribution.
Lucien Boyer reports to Simon Gillham, member of Vivendi’s
Management Board and Chairman of Vivendi Village.
Lucien Boyer was previously President & Global CEO of Havas
Sports & Entertainment.
President & Global Chief Executive Officer of Havas Sports
& Entertainment for nearly 15 years after having sold Lifestyle
Management Group, the company he founded in 1991, to Havas, Lucien
Boyer created one of the world’s leading sports & entertainment
networks. Havas Sports & Entertainment boasts more than 600
professionals in 30 countries delivering award-winning innovative
brand engagement solutions for brands such as Coca Cola, Barclays,
Orange and Louis Vuitton. Lucien Boyer also initiated the creation
of the Global Sports Forum, of which he is the General
Commissioner, a global debate platform around the sports industry’s
future challenges. A graduate from the French business school ESSEC
in 1986, Lucien Boyer is passionate about sailing, the Olympics and
rock music.
About Vivendi
Vivendi is an integrated media and content group. The company
operates businesses throughout the media value chain, from talent
discovery to the creation, production and distribution of content.
The main subsidiaries of Vivendi comprise Canal+ Group and
Universal Music Group. Canal+ is the leading pay-TV operator in
France, and also serves markets in Africa, Poland and Vietnam.
Canal+ operations include Studiocanal, a leading European player in
production, sales and distribution of film and TV series. Universal
Music Group is the world leader in recorded music, music publishing
and merchandising, with more than 50 labels covering all genres. A
separate division, Vivendi Village, brings together Vivendi
Ticketing (ticketing in the UK, France and the U.S.), MyBestPro
(experts counseling), Watchever (subscription video-on-demand) and
the Paris-based concert venue L’Olympia. With 3.5 billion videos
viewed each month, Dailymotion is one of the biggest aggregation
and distribution platforms in the world. www.vivendi.com,
www.cultureswithvivendi.com
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