BARCELONA, Spain, Feb. 28, 2015 /PRNewswire/ -- SK Telecom
(NYSE: SKM) announced its participation in the 2015 GSMA Mobile
World Congress to be held from March 2 to
5, at Fira Gran Via, Barcelona,
Spain.
Under the theme of "Journey to the New World of Innovation," SK
Telecom will showcase advanced network technologies aimed at
accelerating the evolution towards 5G; introduce 5G platforms in
five different areas, namely IoT, location-based service,
intelligence, commerce and Big Data; and unveil new
consumer-centric IoT devices, or Lifeware, developed to bring
innovative changes to people's daily lives.
Advanced Technologies to Accelerate Evolution to 5G
SK Telecom will demonstrate 7.5Gbps data transmission through 3D
Beamforming technology using millimeter wave (mmWave)* frequency
bands. Due to saturation and fragmentation of frequency resources
in bands below 6GHz being used today for mobile telecommunications,
technologies that enable the utilization of mmWave frequency bands
will play an important part in realizing early commercialization of
5G.
*Millimeter-wave (mmWave) refers to electromagnetic waves with a
frequency of 30GHz to 300GHz, and wavelength between 1mm to
10mm.
The company will also showcase new telecommunications
technologies, including Fast Data Platform for Network, T Oven and
Quantum Cryptography System to enhance the completeness of the 5G
network system.
Fast Data Platform is an innovative platform that prevents
service quality degradation by collecting and analyzing Big Data
generated by the network, and T OVEN is a technology capable of
orchestrating a virtualized network.
Quantum Cryptography System is by far the best data security
technology as it uses quantum mechanics to prevent hacking of data
in transit unlike the traditional data security technology that
uses a cryptography algorithm based on prime factorization. The
system, once commercialized, will open a new paradigm in security
of national backbone network, financial network and medical
information network.
Five Different 5G Platforms in Areas of IoT, Location-based
Service, Intelligence, Commerce and Big Data
At this year's MWC exhibition, SK Telecom will also suggest how
people's lives will be transformed in the 5G era through innovative
platforms designed to maximize the value of the 5G network.
Mobius, an open IoT platform based on oneM2M standards, offers
advanced connectivity of devices, systems, and services that goes
beyond machine-to-machine communications (M2M). SK Telecom will
demonstrate SK Planet's Weather Pong, a real-time weather
information system that provides weather updates and forecasts
through sensors installed in SK Telecom base stations.
The company will also showcase Beacon-based LBS Platform, a
platform that utilizes beacons and highly accurate indoor
positioning technologies to provide optimal location-based
solutions. At its booth, SK Telecom will use Google Glass to allow
visitors to gain first-hand experience of a beacon-based indoor
location service that shows work manuals on Google Glass by
identifying the accurate location of the user. Moreover, it will
also unveil Connected Beacon, a mesh network created by beacons
that can be remotely controlled via Internet connection, and Smart
Beacon Light, an LED lighting control feature realized by applying
the BLE Mesh feature to lighting.
Be-Me Platform is an intelligence platform that provides smart
personalized services by analyzing information collected through
various sensors embedded in user's smart devices, location
information and network access information. Built with an
integrated algorithm, the platform can determine the user's current
situation and predict future actions. At MWC, SK Telecom will
display Eggo-Mate, a personal assistant service that writes
diaries, schedule meetings and sends messages on behalf of the
user.
Smart Shopper is a commerce platform built with IoT-based
telecommunications technologies to allow users to enjoy cartless
shopping at retail stores. It makes shopping more convenient for
customers by allowing them to use a designated device to scan
barcodes on products and have them delivered to their homes.
T Hadoop DW is a Big Data Platform that can analyze unstructured
data and flexibly scale up server resources depending on the amount
of data that needs to be analyzed. SK Telecom has improved the
performance of the platform by utilizing its extensive knowhow in
real-time data traffic management.
'Lifeware,' Consumer-Centric IoT Devices Designed to Innovate
People's Lives
SK Telecom will suggest a new Mobile Life through Lifeware, IoT
devices developed to enhance customers' convenience and
well-being.
At this year's MWC, SK Telecom will introduce for the first time
Smart Band, a stylish wearable device, which not only notifies
users' of incoming calls, SMS-MMS, emails and SNS updates, but also
promotes their health through activity tracking and
motivation-enhancing features; and Smart Hearing Aid, a Bluetooth
earset developed to better serve customers with hearing loss. It
comes with a specialized app that enables users to fit the hearing
aid to their specific hearing loss and hearing needs, after which
they can enjoy high-definition voice calling and listen to music
stored in their smartphones.
Furthermore, SK Telecom will also display Smart Beam HD, a laser
pico projector; Linkage, a smart Wi-Fi audio; SolarSkin, a
solar-charging smartphone case; and T Kids Phone JooN, a wearable
phone for kids.
Attachment 1: List of Exhibition Items
About SK Telecom
SK Telecom (NYSE: SKM, KSE: 017670), established in 1984, is
Korea's largest telecommunications company with more than 28
million mobile subscribers, accounting for over 50% of the market.
The company reached KRW 17.164
trillion in revenue in 2014. As the world's first company to
commercialize CDMA, CDMA 2000 1x, CDMA EV-DO and HSDPA networks, SK
Telecom launched the nation's first LTE service in July 2011. SK Telecom also became the world's
first mobile carrier to commercialize 150Mbps LTE-Advanced in
June 2013 and 225Mbps LTE-Advanced in
June 2014 through Carrier
Aggregation(CA). In line with its efforts to swiftly move towards
the next-generation mobile network system, or 5G, it successfully
commercialized 300Mbps tri-band LTE-A CA. As of December 2014, the company has over 16.7 million
LTE and LTE-Advanced subscribers. Based on its strength in network
operations business, SK Telecom is seeking new growth engines in
areas of platform, Big Data and convergence business. For more
information, please visit www.sktelecom.com or email to
press@sktelecom.com.
Media Contact
Cindy
Kang
SK Telecom Co. Ltd.
(822) 6100-3834
(8210) 9113-2344
psyche@sk.com
Jee-soo Lee
Edelman Korea
(822) 2022-8263
(8210) 4198-6009
Jeesoo.lee@edelman.com
Attachment 1: List of Exhibition Items at MWC2015
Next-Generation
Network
|
3D Beamforming
for mmWAVE
|
"Key 5G network
technology using ultra high frequency band"
SK Telecom
demonstrates 7.55Gbps transmission speeds through 3D Beamforming
technology that enables the utilization of mmWave* frequency
bands.
|
T OVEN
|
"Uses a wide
variety of virtualized telecommunications equipment as ingredients
to cook a well-made telecommunications service"
T OVEN is not only
capable of orchestrating virtualized network equipment, including
vRAN, vEPC, vIMS, vVAS, but can also manage the total life-cycle of
the service, including deployment, monitoring, scaling, healing,
migration, upgrade and termination.
|
Fast Data Platform
for Network Intelligence
|
"Innovative
platform that enhances both customer experience and network
operational efficiency through real-time analysis of Big
Data"
Fast Data Platform
for Network Intelligence prevents service quality degradation by
collecting and analyzing system/customer/service related Big Data
generated by the network.
|
Quantum
Cryptography System
|
"The best data
security technology available today"
Quantum Cryptography
System uses quantum mechanics to prevent hacking of data in transit
unlike the traditional data security technology that uses a
cryptography algorithm based on prime factorization. The system,
scheduled to be commercialized as early as the second half of 2015,
will ensure strengthened security in areas of national defense,
finance and medical service.
|
IoT
Platform
|
Mobius
|
"Open IoT
platform based on international standards"
Mobius offers
standard-based open interface along with many features required for
M2M services including device control. It enables diverse players
to provide end-users with value-added, customized services by
combining their ideas and technologies, regardless of
device.
|
LBS
Platform
|
Beacon-based LBS
Platform
|
"Indoor LBS
platform based on beacons and sensors"
The platform utilizes
beacons and highly accurate indoor positioning technologies to
provide optimal location-based solutions like indoor route
guidance, tracking and map to be used in exhibition centers, sports
stadiums, shopping malls and factories.
At MWC 2015, SK
Telecom also unveils Connected Beacon, a mesh network created by
beacons that can be remotely controlled via Internet connection,
and Smart Beacon Light, a lighting control feature realized by
applying the BLE Mesh feature to lighting.
|
Intelligence
Platform
|
Be-Me
Platform
|
"Intelligence
platform that offers smart assistant services"
An intelligence
platform that provides users with an appropriate service for each
situation by collecting and analyzing users' diverse situation
information. The platform is realized through the application of an
integrated intelligence algorithm that thinks likes the user to
predict his/her current situation and future action.
|
Big Data
Platform
|
T Hadoop
DW
|
"Big Data
platform capable of analyzing unstructured data"
T Hadoop DW can
analyze unstructured data and flexibly scale up server resources
depending on the amount of data that needs to be analyzed. SK
Telecom has improved the performance of the platform by utilizing
its extensive knowhow in real-time data traffic
management.
|
Communication
Platform
|
T
Phone
|
"All-IP-based
communication platform designed to deliver innovative call
experience"
As the world's first
dialer platform developed by a mobile operator, T Phone offers both
voice and data services unlike the traditional dial application. It
provides features like Visual ARS, smart phone directory search,
spam call filtering and group calling. SK Telecom plans to open up
its platform to enable businesses to use it as a means to promote
their business.
|
UX
Platform
|
T
Action
|
"Sensor-based
platform offering a more convenient way to control smartphone
features"
Based on SK Telecom's
home-grown gesture sensing algorithm and gesture recognition
engine, T Action allows users to control smartphone features and
even activate certain features of apps through their
gestures.
|
Commerce
Platform
|
Smart
Shopper
|
"An
omni-channel commerce platform designed to improve consumers'
experience through cartless shopping"
Built with barcode
scanning and NFC technologies, Smart Shopper allows customers to
use a designated device to scan barcodes on products to add them to
virtual carts, purchase the products and have them delivered to
their homes.
|
Smart
Stamp
|
"An electronic
stamp service platform developed to replace conventional ink
stamps"
Smart Stamp is an
electronic stamp service that allows retailers to stamp directly on
the customer's smartphone to reward repeat visits. Enabled via
Bluetooth Low Energy (BLE), the smart stamp app is activated
automatically when the stamp device is placed over the smartphone.
Retailers can benefit from this innovative marketing tool by either
using SK Telecom's smart stamp app or developing an app of their
own based on the company's SDK.
|
Smart Credit
Card
|
"Next-generation card platform that integrates
multiple plastic cards into one electronic card embedded with
BLE"
Smart Credit Card
allows users to integrate diverse cards, including credit cards,
membership cards and transportation cards into one smart card, and
manage the card through their smartphone.
|
Shopkick
|
"Location-based
personal shopping assistant"
Based on BLE beacons,
Shopkick recognizes customers' location and movements to provide
optimal and customized shopping-related information, coupons and
points to their smartphones.
|
Lifeware
|
Smart
Band
|
"Stylish and
smart wearable watch"
Smart Band, a chic
looking yet highly functional wearable device designed for the
fashion conscious, not only notifies the user of incoming calls,
SMS•MMS, emails and SNS updates, but also promotes the user's
health through activity tracking and motivation-enhancing
features.
|
Smart Hearing
Aid
|
"Bluetooth earset
with a hearing aid feature"
Smart Hearing Aid is
a wireless earset developed to enable people with hearing loss to
use hearing aids more conveniently at affordable cost. It offers a
specialized hearing aid fitting procedure through a smartphone app,
after which users can enjoy high-definition voice calling and
listen to music stored in their music library.
|
Smart Beam
HD
|
"HD laser pico
projector"
The Smart Beam HD, is a
laser pico projector that can be wirelessly connected to a variety
of smart devices. Built with laser technology, Smart Beam HD offers
three times better image quality than its former version and even
provides a focus-free feature.
|
Linkage
|
"The smallest
network audio in the world"
Linkage is a Wi-Fi
audio capable of providing features and quality that are
incomparable to the existing speakers: It plays Free Lossless Audio
Codec (FLAC) music files by accessing diverse sources including the
user's phone SD card, Internet radio stations and music streaming
services; can be connected with up to 9 more units to offer
surround sound feature
|
SolarSkin
|
"Solar-charging
smartphone case"
SolarSkin is a
smartphone case that also acts as a solar-powered battery charger.
Current generated by the solar panel is supplied to the smartphone
to support seamless service even in emergencies.
|
T Kids Phone
JooN
|
"A Total
Solution for Children's Safety"
T Kids Phone JooN is
a standalone, wearable 3G phone for children that can be worn as a
wristwatch or necklace. It offers diverse features including voice
calling, SOS notification, real-time location tracking and Safe
Zone settings.
|
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/sk-telecom-participates-in-mobile-world-congress-2015-300043199.html
SOURCE SK Telecom